Landing Page Versus Website – Which One to Choose
If you aim to make the most of your business, presenting your services/products on the web is a must. It doesn’t matter whether you’re new in the market, have a small business or vice versa, manage a huge company with hundreds of employees, and use powerful marketing strategies. You obviously won’t get a constant flow of new customers just by standing idly by and selling goods offline. So it’s high time to take action – customize and launch your site, boost traffic and get the income worth of your efforts. But before that, you should decide on your aims and define what type of site fits them more. To help you decide, we’d like to consider landing page versus website.
We offer you to find out the primary purposes and features of both sites, when and why it’s better to choose this or that type, and have a look at some ready-made solutions for you to succeed faster. So let’s start from a landing page if you don’t mind(I hope you don’t).
Landing Page Versus Website
When it comes to landing page versus website, some people think it’s clear who the winner of this battle is. Still, in some cases, business owners simply don’t need a multifunctional website with multiple pages and subpages, various blocks, and widgets. Thus, if they want to present some information, share some news about future events, or sell one or just a few products, they’ll choose a landing page. I guess you understand the general concept of both competitors, so let’s dive deeper a little bit.
Number of Pages
Website: up to dozens of pages and subpages.
Landing: one page.
Main Purpose
Website: share information, show status, build trust, and call to action(more than one).
Landing: sell and generate leads, promote a particular product or service, announce discounts, sales, new supplies.
On a website, users navigate from page to page and study the information they are interested in. As it’s all about long-term relationships, visitors can return to you later, even without taking action for the first time. In contrast, a landing page is about engagement at this particular moment with the help of content and buttons/forms. Thus, a person is more likely to specify his contact details, order something or subscribe to the newsletter.
Information the Platform Includes
Website: about the company, team, services, gallery, and necessary details.
Landing: about the product or service supported by bright buttons, pop ups, and all possible elements able to convert visitors to clients.
Landing Page Versus Website: Structure
Website: pages have different structures, so it’s essential to note whether it’s a Homepage, About us, Catalog, Delivery, Reviews, or Contacts.
Landing: title that catches the attention, description of an offer, benefits users get, good clients’ reviews, examples of provided solutions/certificates/well-known partners to cause trust, free products(lesson, PDF book/guide, etc.), clear CTA in the form of a button/callback/subscription/purchase, etc.
Let’s have a look at the example of the CVcard template. Here a designer “sells” herself by presenting the services and sharing her experience supported by statistics, awards, portfolio, list of brands she worked with, and testimonials. The primary CTA here is Hire Me, which is found four times on the page! Also, the author specified contact information and added links to social media accounts. Thanks to the precise structure and attractive design with black and yellow inserts, you just want to scroll down and learn more; every detail is considered so there are no questions left, which causes trust and the desire to cooperate with this particular specialist.
On-Site Navigation
Website: website navigation bars, dropdown menus, sitemaps, tags, internal linking, logo linking to the Homepage.
Landing: Up button, convenient header and footer, icons.
As on the website, there is a menu, various blocks and sections, links for going to other pages, and resources, its aim is to give visitors a choice and the opportunity to learn the products created by the brand in detail. When you use the landing page, you have a page that you can scroll in a few minutes and go to various blocks by using the menu in the header. It aims to catch users’ attention on one product and call to action. If you have poor website navigation, please look at our complete guide.
Call to Action
Website: some CTA may be used simultaneously(fill in the form, specify a phone number for a callback, subscribe to the newsletter, and Buy button, for instance).
Landing: there is one action, so the visitor understands what is expected from him. If you have an estore, CTA should be connected with a purchase/if you want to build a client base, ask visitors to fill in the form(name, phone number, and email).
Time for Customization
Website: if you hire a team for website development, it can take half a year or even more for them to finish working on it.
Landing: you’ll need a few days or max a few weeks to reach your goals.
Besides, with MotoCMS website builder, it’s easy to launch any type of website in a short period of time as you can cope with its customization on your own and don’t wait while a development team will make elements work as you want. Just choose a template tailored to your business niche requirements and enjoy the ready site!
Landing Page Versus Website: SEO
Website: SEO is the driving force to help website owners boost their traffic.
Landing: the priority is contextual, targeted, or display advertising(banner).
Even though SEO is more common for websites, some beneficial practices for landing page SEO also exist. Please pay attention that you can easily optimize your site or page in the MotoCMS admin panel(by adding meta descriptions, tags, keywords, Alt attributes and widgets already optimized).
Overall Cost
Website: as you should involve web developers and designers, marketing specialists, copywriters and create a team that works thoroughly on your site, it’s evident that the price will be higher.
Landing: it doesn’t require lots of time and effort, so the price corresponds.
Thus, if we omit possible additional expenses and take as an example a one-page site for an influencer, the price will be $49, while the website will cost you $9.9 every month.
Landing Page Versus Website: What You Need
- A website is a good solution for any business that provides a range of various products or services(online stores, B2B companies, blogs, etc.). It’s great for building brand awareness, SEO promotion, presentation of all the details, building clients’ trust and loyalty. Moreover, you can monetize your online platform(like an advertisement, email or affiliate marketing, cooperation with influencers).
- Landing is an opportunity to promote products or services, sales, discounts or giveaways, get new subscribers, place lead magnets, high conversion, fast launch, and payback.
Maybe Use Both of Them?
Even though these website types have different purposes, it’s an excellent decision to use both. Here are two ways that work. You have a company website with a large assortment of goods, regular visitors, traffic, and sales, but the sky’s the limit! You can create a landing page for a popular product or vice versa for the one that is less in demand, then set up ads and start selling it. Thus, you get more clients and profit (you can have several pages for different services).
If you’re a beginner in the market and don’t have a guaranteed flow of new customers, it’s a good decision to launch landing pages for some of your products to develop the business. Still, to build long trusting relationships, you need a website. Those who buy one product and stay pleased with the results will surely come back for an order.
Few Tips to Conclude
- choose a landing page for a small business with a short list of services/products;
- for company and products’ descriptions use the multifunctional website;
- a business card website is ideal for those who want to present their brand and share their strengths;
- it’s profitable to create several landing pages for some of your popular products;
For more information on landing page versus website and tips on their creation, we recommend you to have a look at the following blog posts:
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