A growing preference for drag and drop landing page is a new tendency among professional web users these days. What lies behind this new tendency and how you as a business owner can benefit from it – these are two questions we will answer in the today’s post.
What is a Drag and Drop Landing Page?
Before we start enumerating the main advantages of a drag and drop landing page, let’s look into a definition of this online instrument. Traditionally, a landing page is a one-page website that contains up to three visible call-to-action buttons. The main purpose of a landing page is to promote the content on the web and make an online visitor perform one specific action. That is why a professional business landing page is always niche-specific and laconic, like Plumberix you can see below.
A drag and drop landing page is a landing page that is built with a drag-and-drop website builder, like Website Creator from MotoCMS. In other words, a landing page is a minisite that is easy to launch as it already contains the premade content blocks. By moving those blocks around, you can create a stunning landing page that reflects your business philosophy to the fullest. What is more, the drag-and-drop functionality automatically means that you do not need to have any prior expertise in the web design. What you do need to is to pick the landing page from the reliable theme house that offers professional web designs, e.g. Musics, the eye-grabbing landing page for singers and DJs.
With MotoCMS, creating a splash page layout consists of two simple operations: (a) find a content block you need in the Blocks tab on the left, (b) drag-and-drop the content block to where it belongs. Test out how enjoyable it can be to add an attractive contact form to your music landing page with the admin panel from MotoCMS.
The Evolution of a Drag and Drop Landing Page
In the past, a leading page was used as an instrument for a limited number of actions. Marketologists would recommend it as a tool for gathering contact information, spreading a word about the upcoming one-time event etc. In other words, a leading page was perceived as secondary to a multi-page website.
Nowadays, the function of a landing page has changed because online visitors are getting busier and more impatient. Often, they do not have enough time to look for a specific piece of information on a multi-page website, especially if this website has a poor navigation. To make things clear, modern online visitors are much more demanding about the time they are ready to spend on a website. That is the main reason why more businesses decide to switch from a multi-page website to a leading page. (Keep on reading to learn about other major reasons for preferring a drag-and-drop landing page!).
What Makes a Drag and Drop Landing Page #1 choice for Business?
Reason 1. Better Conciseness
You know the feeling when you come across an attractive and informative multi-page website and then click on its pages just to see what is there. And as it often happens – it may take a while before you actually get yourself together and concentrate on the content that made you visit that website in the first place. Unlike multi-page websites, a landing page layout is concise. Its main task is to keep your visitors focused. This is exactly what Tattoos, the exquisite landing page for beauty-related businesses, does!
Reason 2. Easier Decision-Making
In a 2006 article “More Isn’t Always Better” from Harvard Business Review, we find the title that speaks for itself and lots of smart arguments to support the idea that too many choices are bad for your business. It means that a multi-page website can actually be a reason for a business decline. There are chances that too much information multiplied by too many call-to-action buttons are doing a great disservice to your online business. In contrast to a multi-page website, a typical business landing page contains up to three call-to-action buttons. As a result, it increases the chances that your online visitors will click on that one “Apply Now”, “Subscribe”, “Register” or “Contact Us” you are so interested in. See for yourself how attention-grabbing the call-to-action buttons look in BonVoyage.
Reason 3. Higher Personalisation
Best product landing pages are always personalized to the fullest. They are created to make your services or products look 100% suitable for the needs of a specific social group. It means that instead of trying to attract as many online visitors as possible (just like multi-page website usually do), best product landing pages are aimed at quality of the online audience. For instance, Yogarbox, the sports drag-and-drop landing page, was designed for people who are interested in the healthy lifestyle and have developed a particular interest in yoga. As you can see, the clear color palette, minimalist imagery, and the subtle typography sit comfortably with the fundamentals of yoga. In short, nothing distracts an online visitor from, let’s say, register a free lesson at your yoga studio.
To recap, a landing page is a powerful instrument that helps you to present a concise and personalized content easily. It definitely meets the requirements for reliable and effective web products. Even though a drag and drop landing page can’t replace a multi-page website but it is sure thing capable of improving your business performance quickly. So why wait? Create your first drag and drop landing page today and meet your targeted audience halfway through the short and yet powerful message about your services!
Allison is a professional content marketer and an inspired author. Marketing manager by day and a writer by night, she is creating many articles on business, marketing, design and web development. She loves working with website builders and CMS, and sharing her experience with the readers. Follow her on LinkedIn and Facebook.
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