Tips How to Create a Website for Selling Products

MotoCMS Editorial 7 August, 2019

If you have a shop and want to increase your sales, the best advice is to create a website for selling products. Of course, in-person sales still dominate shopping, but more and more people prefer to shop online. Thus, creating an online store with a website builder or eCommerce templates to represent your goods is a reasonable idea that will bring you profit.

create a website for selling products main image

What Kind of Goods Can You Sell Online?

In fact, there are practically no limits on selling goods online. You can sell various products, such as clothes, accessories, cosmetics, toys, books, electronics, or whatever you wish. Also, if you have a café or a restaurant, you can sell food online. Additionally, you can sell services online. These include building, consulting, teaching, etc. According to statistics, eCommerce sales added up to about 10 percent of total U.S. retail sales in the third quarter of 2018.

Is It Possible To Create a Website for Selling Products On Your Own?

If you think that to create a website for selling products you need to hire specialists, you’re wrong. Actually, you can create a website for selling goods completely on your own. Moreover, you don’t have to spend much time or money on this. With MotoCMS website builder, your dream to create a website for selling products will become a reality quickly.

Before you find out the tips on how to launch your own store in a fast way, let’s pay attention to the qualities of an efficient online store.

What Are the Features of a Good Online Store?

Responsive Design

You never know which device people will use to browse your store. Your visitors can use a PC, a laptop, a tablet, or a smartphone, and your website should always look astonishing. To ensure this, create a website for selling products with responsive design. In such a way, your website will automatically adjust to the type of screen on which it is displayed.

responsive design for online pages image

Clear Well-Organized Menu

People should be able to find goods that they are looking for easily. If you have an assortment of goods, a well-organized menu is crucial for the website. You can arrange goods into different categories and subcategories, and customers should be able to find them. For instance, if you want to create a website for selling clothes, your menu can have such categories as blazers, jackets, knitwear, etc. Also, you can organize a category of accessories with such subcategories as bags, purses, wallets, belts, etc. Similarly, you can demonstrate different categories and subcategories of cosmetics, accessories, makeup tools, or even perfume if you have a cosmetics store.

online store for beauty products image


Efficient Search

It is really easy to get lost in a huge assortment of items. So, if you wish your online store to be successful, people should be able to search for any desired items. It’s necessary to include a search line and make it simple to spot.

Sorting Options

When customers get hundreds of results in their search that correspond to their inquiry, they may also get lost. Thus, to create a website for selling products, you have to think about the possibilities to filter search results. People may have a chance to sort the products by brand, price, novelty, or any other criteria that are applicable in your case.

online store sorting options


Comparison and Wishlist

Sometimes the process of choosing goods can be quite long, and a good online store should facilitate it. You can do this with the help of Comparison and Wishlist options. In such a way, people will be able to compare the qualities of different items and see their differences clearly. Additionally, they may add desired products to the Wishlist, take their time, think carefully, and come back to the items when they are ready to buy.

online store comparison list


Simple Shopping Cart

When you wish to create a website for selling products, you should think of the shopping cart that people will see. Your customers want the process of shopping to be as easy as possible, so the shopping cart should be simple to understand. Usually, customers see their selected items and the amount of money they need to pay. Additionally, they may choose the number of products they wish to purchase and the type of payment.

online shopping cart


Secure Payment

Customers will trust your store and come back again if you have a secure payment. So, think about different possibilities for customers to pay. The more options they have, the more convenient it will be for them.

Sensible Advice

To present your goods to the best advantage and to help people with their choice, you can give them different pieces of advice. These can be tips on how to choose a particular item or some practical advice. When clients have access to the information directly on your webpage, it’s comfortable for them and can promote your sales.

blog post of a wedding store


Now, when you know what makes an effective online store, it’s time to find out the secret how to launch it on your own.

Steps How to Create a Selling Website Fast

1. Choose a Website Template

When you don’t have much time for creating a website, the best solution is to get use of a ready-made website template. Developed by professionals, it takes into consideration the needs of various business niches. With a variety of available MotoCMS templates, you won’t have any troubles with choosing your ideal one.

For instance, if you want to create a pet store, there are various animal website templates and useful tips on veterinary website design.

pet store website template


2. Customize Your Template

Your online store should be recognizable, and its design has to match your general style. When you create a website for selling products with the help of a template, you don’t even need any coding skills. You can choose various elements yourself. So, think about the customization of the following items:

  • color scheme;
  • layouts;
  • fonts.

These elements can influence people when they visit your online store.

3. Arrange Your Goods in a Catalogue

Store Product Catalog will let you show your products on your MotoCMS website in different ways. You’ll be able to display goods, adjust their properties, add tags, customize product variations, and so on. Moreover, it’s possible to sort goods or to hide certain products. Additionally, you can quickly mark what products are out of store at the moment. It’s up to you to decide how many categories you want to see in your catalog.

When you add a category to your products, customers will be able to see them. It’s sensible to add certain goods to various categories, because people may search for these products in different ways. Furthermore, you can display related products on your website and assist customers with buying necessary goods.

wine store categories


4. Create Galleries

Galleries are extremely important if you want to create a website for selling products. Images of products let people see what these products look like. So, it’s advisable to add several images of the same product to give customers a full understanding of what your products look like. You can upload as many images as you wish and arrange them into galleries. Additionally, different ways of arranging and displaying images, such as sliders, carousels, etc. will make your website more visually appealing.

If you want to find out more about media library, you can watch the video below.

5. Choose Payment Methods

With MotoCMS 3 eCommerce templates you can give your clients as many ways to pay for the goods as you prefer. You can include such payment methods:

  • “Manual Payment”;
  • “Authorize.NET”;
  • “LiqPay”;
  • “iDeal”;
  • “PayOne”;
  • “PayPal Express”;
  • “PayU”;
  • “PostFinance”;
  • “WebMoney”;
  • “YandexMoney”, and many more.

6. Offer Discounts

People love sales and discounts, so giving discounts helps you to promote your business. With MotoCMS Store Product Discounts, you’ll be able to manage advanced discounts for your products. You can choose whether to give discounts in percent or a fixed amount. You can also offer discounts on a certain category of goods, user roles, or cart items.

discounts of an online store

7. Create a Blog

Blogs are an essential part of an online store because they have posts with different kinds of information. First of all, you can provide detailed information about various categories of products in your store. It’s also possible to give general pieces of advice on how to choose items. Furthermore, there may be some specific pieces of advice, such as how to combine clothes in outfits.

Secondly, you can write about the new assortments of goods in your store. Thus, you will keep people updated and advertise your goods at the same time. Moreover, you can write about gift ideas for different people, giving links to your goods and increasing your sales.

blog post of an online store


8. State Your Contact Details

When you create a website for selling products, you should think about the ways of communicating with people. So, it’s necessary to state as much contact information as possible. You can include your telephones, emails, social media accounts, etc. A bright idea is also to have a Contact Form for your clients where they can leave a message for you.

online store contacts


Although you have to think about many details while launching your online store, you can be sure that with eCommerce MotoCMS templates it will be no hardship to create a website for selling products.

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Tags: create a business website ecommerce ecommerce design ecommerce website templates guide on web design web development website builder website templates
Author: MotoCMS Editorial
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