Marketing & SEO

5 Digital Marketing Assets to Streamline Website Business Growth

Matt Roberts 20 July, 2020

Growth is essential if you want to stand a chance against key competitors, especially if you run an online business. Many website business owners will focus on search engine optimization (SEO) first, driving traffic to the website to amount valuable views. But don’t forget about digital marketing. Combined with SEO, digital marketing can streamline business growth in a very short period. From email and social marketing to utilizing strong digital asset management (DAM) software – lead to this Brandfolder’s article to learn more about DAM–, having a mix of strong digital marketing assets can help you drive traffic to your website business. And these assets can strengthen your brand via greater online visibility and brand awareness. This is why we compiled a few of the most important digital marketing assets you can start employing today.

digital marketing assets main image

1. Email Marketing

Email marketing may seem antiquated, but don’t count out just how powerful it can be to your website business growth. You probably have a lead capture on your website, and this is great for building your email list.

What you do with these emails is the most important part of achieving success, whether building an online brand, or increasing conversions. There are plenty of email marketing platforms available, like Mailchimp or HubSpot. Just be sure to assess the cost.

Mailchimp or HubSpot

A quality email marketing campaign is personalized, concise, and has a very clear call to action (CTA) above the fold. Be careful that email marketing content is used strategically and doesn’t come across as annoying or intrusive. Otherwise, email marketing becomes less of an asset and a hindrance to your website business.

2. Contact & Lead Management

This is another important digital marketing asset to have at the ready. Once you begin collecting leads and contacts for your website business, you will need to keep them organized in order to extend customer lifetime value.

Having contact and lead management software can make a big difference. The most popular contact and lead management software are HubSpot. It allows you to have all leads and contact information in one place. You can create drip campaigns using this software too.

3. Social Media Marketing

If your business is not on social media, does it even exist? Social media is a must-have digital marketing asset that can increase your brand awareness online and drive valuable traffic to your website business.

However, effective social media marketing is not easy. It takes time and a bit of know-how to create great social media posts and campaigns.

For example, it’s important to create a number of posts and post them regularly to create a cadence of communications, taking note of conversations and trends that are happening in real-time around the community you are fostering a deeper connection with. You can create social media posts one at a time, or you can use platforms like Buffer to manage your social media marketing campaigns like a professional.

4. Creative Design and Digital Marketing Assets

Getting creative may not be everyone’s cup of tea. Moreover, it might be challenging to create great visual assets that speak to your audience, and get online users to click through.

This is where creative design digital marketing assets play a role. Creative design online tools like Canva allow you to pull creative templates up and adapt different designs for your website business, quickly and easily.

where creative design digital marketing assets play a role

You can use creative tools like this to create blog banners for blog posts and other blog elements, social media images, logos, detailed presentations, pitch decks, reports, and more. The best part is that it is an all-in-one solution for creative design, from images to fonts.

Another great solution is to utilize a DAM tool. Instead of having to create all new marketing assets from scratch, chances are, your business already has some pre-existing assets that could still be used, with a few tweaks. A DAM platform will help you be able to store and easily access your bank of marketing assets that you can leverage. Also, advanced tools even allow for easy customization and adaptation without breaking brand guidelines. For example, longer-form videos could be cut down to short, snackable soundbites that could be used on social media. Similarly, a great product image could be transformed into part of a larger creative visual.

Plus, once assets are no longer relevant, it is as easy as removing outdated or poorly performing ones from the mix, ensuring nobody will create new materials with outdated, old information.

5. Leverage Trends

Online trends can change at the drop of a hat, but making sure your business is aware of and following the right trends is so important for your digital marketing efforts.

You can use Google Trends to find out what is trending and use it in your marketing for that day. This will drive more traffic per blog, social media post, and email marketing campaign.

best SEO tools - Google trends

The use of Google Trends is free, and although leveraging this digital marketing asset is time-consuming, it’ll be worth it if you want to grow your website business.

Are You Utilizing Digital Marketing Assets To Streamline Your Website Business Growth?

This is a very important question to ask. If you are not using digital marketing assets to drive more traffic and grow your brand, you may be missing the mark. You can be sure that your competitors are using the digital assets above, so stay ahead of the curve and achieve your goals.

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Tags: design and marketing digital marketing email marketing social media marketing
Author: Matt Roberts
Matt Roberts is the Vice President of Marketing at MarcomCentral, a leading digital asset management company offering an advanced suite of distribution and personalization tools that helps marketing leaders build better brands.