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B2B Lead Generation Strategies to Double ROI of Your Ecommerce Biz

Marketing & SEO
Madan Pariyar 22 June, 2018
378
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The Internet is all the rage these days. Either it’s a business front or a personal aspect, people rush to their devices to extract all kinds of information about the subject matter they are looking for. The entire world is on the Internet, yet businesses are struggling to figure out successful leads for their websites and brands. Owing to these lead issues coupled up with the stringent market competition, successfully running an E-commerce business can be a huge challenge. The right Lead generation tools lead to everything right in a successful business. Conversion of leads brings about more revenue which fuels your business growth. But, is your business having the right kind of lead tip-offs or is it able to maximize the lead conversion ratio? Are there any sure-shot B2B lead generation strategies that guarantee conversions?

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Why is it so that the Return On Investment (ROI) on lead generation strategies lower than expected? In Spite of all the boost-ups and efforts, why is the lead market not favorable for certain businesses? What is the cheat-sheet for the best kind of B2B Lead generation that minimizes website cost yet ensures maximum return?

Before we move further with answers to these questions, let us tell you what are the most common things about the B2B marketers that excel at what they do.

  • They understand Content Marketing well
  • They brainstorm to create and document their Content Marketing strategies
  • Team communication is their power-up
  • Lead generation is their primary Content Marketing goal.

These pointers are not just vague literature. Containing a lot of substance, there is a lot to be achieved if you want to tick off these common things meant for B2B excellence.

Core B2B Lead Generation Strategies

In this blog post, let’s dig deeper to figure out the undertones to this problem and ponder over the best B2B Lead generation strategies that can help your E-commerce business grow and thrive. These lead generation strategies will eventually help you attract more customers and grow your business manifolds. Let’s begin.

Strategic content FTW

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The top among the best B2B Lead generation strategies talks about creating a great Content Marketing strategy. Powered with blog articles, e-Newsletters, Case Studies, Ebooks, Infographics, video content, White Papers, Webinars and Podcasts, Social media content etc., you can stay assured of driving in definitive leads that will mean business for your brand.

Amplify the Search Engine Visibility of Your Business Website

Sometimes, driving in leads simply does not work for certain business models. They tend to benefit from organic sources more than any other kind of paid/sponsored stuff. If you have a feeling that your business is one such kind, you can focus on increasing the visibility of your business on search engines rather than investing profusely in other online entities.

Website Optimization for Conversion Rate Optimization

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Since a website can be expensive investment in itself, you can focus more on optimizing it. To accomplish organic leads through the website standalone, you will be required to create a great Search engine Optimization (SEO) strategy for your website and its content so that more and more people can find it over the internet and convert into your customer base. This would also involve optimizing all your site pages, images, and Social media content.

Influencer Marketing as Part of Your Social Media Marketing

Driving in serious leads is quite different from piling up random leads that would be of no use to you or your business. Hence, making a little investment in probably the most genuine kind of lead building activity as part of your B2B lead generation strategies would be to get into Influencer marketing to help you crack the tough nut.

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Everybody is on Social media and they look up to certain individuals for their taste in lifestyle, Beauty and Wellness, Clothing, Fitness and Healthcare, Food etc. These famous individuals have a huge following on their social media accounts and they stay open to collaboration or sponsored content building. You can benefit from them and target your leads that would actually convert into audience and customers.

P.S.: Your social media channels and a regular activity of engaging leads and audience on them is crucial. LinkedIn has been touted to be a top lead-generating social media platform. So, begin integrating its usage along with Facebook, Instagram, Twitter etc.

Ever Thought of Dropshipping?

One of the easiest techniques for creating great B2B Lead generation strategies is to introduce Dropshipping into your E-commerce business model. Instead of hoarding, supplying and managing all the inventory all by yourself, you can get in touch with other sellers who would like to list their products on your E-Commerce platform. Doing so will extend your line of business as well as bring in more leads drawn through the personal channels by each of these individual vendors listed on your E-Commerce website.

‘Mobile’ Is the Key to More Leads

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Mobile marketing statistics show that smartphone lead conversion is around one-half of desktop conversion rates. Well, that would be a loss if your business fails to tap smartphone conversions. Optimizing the mobile version of your desktop site is critically important. Since, the same report also states that more than 80% of mobile minutes in all markets are spent in apps, that raises an obligation of coming up with a robust app for your business website, especially if you are an E-commerce business.

In fact, mobile marketing and optimization for an ideal E-commerce website should be a targeted focus among your other B2B lead generation strategies.

AI Chatbots Can Help

Lead conversion happens when interested individuals find a value of their interest being imparted by your business. Delivering this value is a large part of User-experience. To maximize the conversion, make sure that your website is capable of imparting value and information to the visitors who land on your website through your content marketing strategy.

One of the best ways to ensure that is to have a Chatbot integrated on your site which stays available 24*7 for communication with interested users who might have a query or other issues that are a hindrance in their conversion journey.

Landing Page CTAs Are the Game-Changers

Creating a Landing page for your business website is probably a great way to drive lead engagement. Infused with intelligent and visible Call-To-Action (CTAs) buttons, these landing pages can help you convert leads more than anything else. Just make sure that you use a great web design for your landing pages and don’t go overboard with the CTA placement. Treating CTAs as small yet powerful explosives will help you understand their mechanism better.

Keep the Leads Hooked

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Traffic to your website brings a lot of interested leads that unfortunately do not convert in their entirety. Due to reasons such as awful site UX, the absence of desired persona value, website speed issues etc., these leads abandon the website. You can try the following ways to keep them hooked onto your site for a little long so that the Conversion Rate Optimization (CRO) is maximized.

  • Provide incentives such as a free assessment, a download or a report for Newsletter Signups. These are also termed as Lead magnets.
  • Place exit-intent PopUps for the last resort so that the leads get to explore your site’s CTAs before they choose to entirely abandon your website.
  • You can also offer Free demos for your app or Free trials for your software so that these leads get to partially convert before they decide not to.

B2B Lead Generation Software for B2B Lead Generation Strategies

A B2B automation trend these days, a Lead generation software can help your website with lead generation and visitor tracking. Powered by several platforms, the right choice of the software will land you among sales leads and prospects for your business. You can check out some of best Lead Generation Software for your business, here.

Conclusion

Mastering these B2B Lead Generation strategies will obviously take some time on your part. Eventually, you will begin to figure out the right lead generation tools that will amass more leads that have a higher chance of conversion. Figuring out the value required by these leads can help you even further. However, with all the online help available, you can expect a shorter waiting period before you actually get to double the ROI of your E-commerce business.

Tags: conversion Conversion Oriented Design digital marketing ecommerce ecommerce design how to boost conversion rate
Author: Madan Pariyar
Madan Pariyar, a digital marketing strategist helping clients to resolve their website woes. When not busy with all things, you may find me occasionally watching movies, traveling and spending time with my family.
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