We are almost in the last semester of the year 2019. But, I am sure that it is not that late talking about the top digital marketing trends 2019. Somewhere with changing times, a robust marketing plan of action is very crucial to shaping up your business. Digital marketing, if simply put, cannot be unnoticed. No one can neglect the power of effective marketing strategies. A competently executed advertising and marketing campaign can serve the needs of any business and insist on the product or service that they offer.
Digital Marketing Trends – Constant Changes
As we know, digital marketing trends change every year, as everything is going digital. So, marketers should always be conscious of the changes to effortlessly adopt these emerging technologies and stay ahead in the competitive marketplace. This will help them gain a competitive edge and become able to develop new ways to boost their online presence. As a result, it will also help to generate leads and improve the relationship with their existing customers. To assist you in determining where things are heading over in 2019, we’ve listed out the latest digital marketing trends. You can use this list to improve your marketing strategy and meet the desired end product.
Latest Digital Marketing Trends
Below is the list of current digital marketing trends that will rule the digital marketing all over the globe. Let’s get started!
Undoubtedly, video marketing is the most effectual digital marketing technique rising in popularity. According to the latest report, more than 80 percent of the online content is transformed into a visual representation. The leading brands are thinking about how to deliver their promises using voice-enabled devices. Such devices have reasonable prices. Additionally, they offer better capabilities than ever before as more and more visitors are using voice search to connect with these brands.
Video marketing provides a general idea about the product and services with a hue of entertainment and humor. Since the adoption of smartphone devices and social media platforms, companies and customers prefer video content as the best way of marketing a product. Even a short video content helps the brand to communicate a message efficiently. Also, it is competent in giving your brand an emotional environment. Brands benefit a lot if they have an efficient YouTube marketing strategy. Thus, there are various professional video production companies that will help your brand to present goods to the best advantage.
Artificial intelligence – The Future of Machines
Most of the leading enterprises are extending their resources in machine learning. Thus, AI will soon be a thriving power behind several services. According to a report from Adobe, soon machines will be important enough to make planned marketing decisions. Well, this technology will be quite mesmerizing. Just imagine. With this technology, all you have to do is to store all your data in a machine server. You will get all the suggestions for your business marketing strategies. Well, it’s not over yet; these marketing strategies will also be in sync with your customer activities patterns. Artificial intelligence will change the face of marketing hugely in the upcoming future.
Automated Chatbots in Digital Marketing Trends
We are sure you must have encountered a chat box while surfing on any shopping site. Chatbots are one of the most widely implemented applications used via Artificial Intelligence.
Firstly, chatbots provide real-time assistance to customers. Secondly, they offer dedicated support to the user and eventually display results at a faster speed. Moreover, chat boxes are entertaining and, at the same time, they offer a custom-made experience to the clients. Additionally, in a recent report from IBM, 85 percent of all the customer service interactions will be done using this technology.
Chatbots play a significant role in improving the overall customer experience and allow marketers to connect with their audience. They provide a proactive interaction where they ask questions to the customers to understand the real problem.
Voice Search as Digital Marketing Trend
Do you have any idea about Alexa and Google Home? Well, these are the digital trends that are changing the living stands of people these days. If you do not have any idea about this yet, then read about it. According to the latest research report, 65 percent of smart speaker owners say that voice-controlled assistants have made their lives easier and smarter at the same time.
Digital speakers are altering the ways of data surfing. If you have not tried searching content through voice commands yet, then what are you waiting for? It is time to implement some of the newest digital marketing trends in your SEO techniques. All the SEO you do on your website should follow voice search protocols as well. By the way, a comprehensive SEO survival guide will help you with different SEO strategies.
Content the King
As we all have different sizes and one size doesn’t fit us all, the need for a tailored approach in marketing is becoming more serious than ever before. Thus, customers want more relevant solutions. Delivering the right services to the right audience at the right time is difficult. However, it will not only add a lot of value to your content marketing plan but also it will ultimately play a major role in upgrading the user’s engagement rates.
Generally, customizing the content according to the target audience relies on visitor’s data to deliver related content. It is important to have a robust content marketing strategy for conversion rate optimization. You can base the research on specific criteria such as demographic, geographic, or behavioral attributes. Moreover, you create highly targeted calls-to-action to convert customers more efficiently.
Blockchain technology in Digital Marketing Trends
As we know, Blockchain is not owned by any single entity and is secured by cryptographic principles. So, incorporating this technology is far more wide-reaching than just the financial world, though. This technology is also making waves in the digital marketing world. Blockchain builds trust through transparency, as there is no need for any middlemen. Thus, it drives public accountability and offers various benefits for branding online. But in 2019 and beyond, you will be seeing these digital trends in the Blockchain. With the help of Blockchain technology, you can track media buys, handle social impressions, and protect personal data.
Without any uncertainty, mobile marketing is one of the important parts of digital marketing trends. This marketing helps you to reach end audiences on their smartphones, tablets, and other mobile devices, using email, websites, SMS and MMS, social media, and apps. Mobile Marketing is at peak these days due to various reasons. Have a look:
More than 1.2 Billion people globally are using mobile.
On average a person spends 2.8 hours on mobile daily as compared to 2.4 hours on desktop.
By 2019 approx. 80 percent of advertising will be done via mobile apps.
People spend 60 percent of their free time on Social media apps
More than 85 percent of mobile usage is spent on apps.
With the advancement in mobile app development, many people are using mobile apps almost anywhere they go. Thus, mobile marketing is a necessary part that businesses need to incorporate in their digital strategies. That’s why many companies are putting such focus on their mobile marketing campaigns and adopting mobile marketing strategies for their brands, too. There are different mobile app user retention tips and successful strategies if you plan to incorporate a mobile app into your campaign.
If you are looking out to make a difference in your digital marketing trends in 2019, all you need to do is personalize your marketing strategies. It includes products, personalized content, and more. Personalization helps businesses in boosting up their customer relationships. The influence of modifying the business strategies according to customer needs is already being used by Netflix and Amazon. When you log in to your Netflix account, it right away shows the data of all. You’ll see banners, order, artwork, carousels, text, and search that have been personalized especially for you according to your searches.
Social Media Stories
Nowadays, social media stories are getting trendy on social media. Mobile live streaming is one of the significant marketing formats that marketers should mull over in their digital marketing plan. Adding relevant and informative live videos is one of the most money-making social rollouts. It also helps in brand promotion, customer engagement and creating brand awareness. The concept of adding stories was invented by Snapchat. Later, Instagram & Facebook introduced the concept. Even the leading social media platform YouTube has now unveiled its story format called “Reels”.
These stories automatically disappear after a fixed time, so this is a better option for marketers to make use of it. This story you upload can consist of various things like the story behind your success, creating the product, reviews of the product and list of services, or products or just something creative.
2019 will be more about serving customers in a better manner with personalization, automation & Artificial Intelligence technology. All you need to do is to share high-quality data with the targeted audience.
This is an automated buying and selling process to target a more specific audience. You can also use AI to automate ad buying so you can aim for more particular audiences. Programmatic Advertising is much well-organized and fast, which means a higher conversion rate and lower marketing costs. This advertising is surely going to change the face of digital advertising so quickly. According to reports by 2020, approximately 86 percent of digital display ads in the U.S. will be programmatic.
Influencer marketing has taken the user experience totally to a new level. It is a hybrid of old and new marketing tools that connects brands and influencer. It is a type of word-of-mouth marketing that drives your brand’s message to the target audience. Influencers are well-known celebrities, or, more often, personalities with a huge fan following. They can help spread the good word about your business, services or product through their social media channels. This marketing is a tactic that is not going away anytime soon.
Influencer marketing is also going to be influenced by AI technology. With each passing year, Artificial Intelligence is making the procedure of finding the right influencers to partner with simpler and trouble-free.
Digital Marketing Trends and the Future
A few years back people were following an old set of marketing that was limited to door to door and mouth advertising. Previously, business marketers were using physical manpower to endorse their products. But now with the altering times, people want quick services. And fulfilling the needs of the customers is the utmost main concern of every business. So, it is important to use the current digital marketing trends that you can find on the Internet. In reality, people and marketers are getting excited over the trending digital marketing trends.
Technologies greatly transform the future of digital marketing. Big data, immersive techniques, AI automation, and smart tech are altering marketing. They influence the means that brands use to examine customer data. Also, technologies affect the way in which companies interrelate with their audiences to provide them with a truly personalized experience.
To stay ahead of the competition and boost conversion rate in the coming years, you have to get better at producing customized content mainly audio and video content to share with your targeted audience.
Without any uncertainty, 2019 is a digital marketing year to look ahead to. With these latest digital marketing trends, there is an ample number of ways to attract more customers to your business and please them. However, online businesses still need a lot of work to be done to stay ahead in this competitive marketing curve in 2019.
Digital Marketing will remain the most influential means of marketing in the upcoming future. As we know, the dynamics of digital marketing is changing every day. Thus, a digital marketer needs to be agile, alert, smart and ready to adapt to changes. Not only that, the digital marketer of today and tomorrow will have to anticipate changes. To take advantage of the changes, it’s necessary to implement them earlier than the change happens all over the place. So, if you are not using the above-mentioned trends, then it is the right time to go digital!
In case you think we are missing out on some important points regarding the same, then you can mention your thoughts in the comment section.
Anshul Sharma is CEO of Fluper, a leading app development company. His visionary leadership and management style has boosted the results of the company. He believes in sharing his knowledge with other entrepreneurs and businesses.
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