Web Design & Dev

50 Best Infographics for Web Designers – Color Theory Edition

MotoCMS Editorial 22 March, 2022

Color is one of the web design keystones. It affects our emotions, attracts attention to particular elements or important data of the site, and even helps to raise conversions and brand recognition. Proper use of colors helps create stunning designs and establish a strong business image. And poorly combined colors make the design look ugly, boring, and overwhelming. If the color scheme is inappropriate, the website may lose visitors very fast. That’s why we collected the best infographics on color, web design color theory, and other essential color-related topics. It should help web designers gather all data about color combinations and their peculiarities in one place.

Best Infographics for Web Designers

Color theory knowledge is essential for any web designer. It allows finding the best color combinations for the website layout, choosing the perfect color for the logo design, and creating an appropriate color scheme for any brand or corporation. For example, the following store website design presents an ideal use of a color palette.

Organic Website Design for Food and Cosmetics Store


Color theory doesn’t just include the know-how of customizing color palettes. This is more like a skill of using tones according to their psychological effect. Due to the power of colors to reveal certain emotions and evoke various feelings, the relevant use of colors may become a perfect business weapon.

Here we collected a great set of color-related infographics that can be put to good use by any web designer. To make it more convenient for you to browse, we’ve divided the collection into several sections (infographics and cheat sheets about color theory peculiarities, cool infographics on the psychology of color and its use in culture, social media, branding, marketing, and e-commerce). And you can jump to the section you want using the links under this paragraph.


Best Infographics on Color Theory

Color theory in web design introduces the proper use of color in different areas of the website, for different elements and blocks. It explains the adaptation of harmonious or contrasting color combinations to the design that is to provide it with a certain effect. The following set of infographics is a perfect chance to store all the necessary information about color theory in web design in one place.

The infographics include basic data about color profiles (Pantone, RGB, and CMYK) and their field of application. Also, you’ll find info on warm/cold colors of the basic color wheel, their secondary and tertiary tones. Not to mention the harmonious and contrasting color combinations and their proper use to the website layout that is also present here. You can also find here a great cheatsheet about color titles.

Paper Leaf – The Color Theory Quick Reference Poster

(Click the image below to get a larger view)

Paper Leaf Color Theory Infographic

Kissmetrics – The Art of Color Coordination

(Click the image to get a larger view of the infographic)

Kissmetrics The Art of Color Coordination

The Logo Company – Color Profiles & Printing Explained

(Click the image below to get a larger view of the graphic)

The Logo Company Best Infographics on Colors

Cool Infographics – The Color Strata

(Click the image to get a larger view of the pic)

Color Strata of the Cool Infographics

Visual.ly – The Art of Harmonious Color Schemes

(Click the image below to get a larger view)

The Art of Harmonious Color Schemes

Design Mantic – The 10 Commandments of Color Theory

(Click the image below to get a larger view)

10 Commandments of the Color Theory

Home Consignment Center – How to Use Color in Your Design Scheme

(Click the image below to get a larger view)

How to Use Color Best Infographics

College Online – Color Theory: The ABCs of RGB

(Click the image to get a larger view of the graphic)

The ABC of RGB Best Infographics

Home Depot – Color Theory And Using The Color Wheel In Your Home

Using the Color Wheel

Lilienb – The Color Theory Infographic

(Click the image to get a larger view of the picture)

Color Theory Best Infographics

Visual.ly – RGB vs CMYK

(Click the image below to get a larger view of the graphic)


Psychology of Color Infographics

Color psychology is one of the most fascinating and talked-about theories. It includes the theories of color perception by people and how color may influence our emotions, decisions and behavior. This selection of related infographics unlocks secrets of color perception by the human brain and the interpretation of colorful images according to the situation.

Some of the infographics point out the difference in color perception by people of different cultures and ages, or uncover the gender difference in color perception. Such information may help in creating designs targeted at specific groups of people or simply raise awareness of brand by adding popular color to the corporate color palette.

Red Website Design – The Business of Color Psychology

(Click the image to get a larger view)

Color Psychology Best Infographics

Socially Stacked – The Psychology of Color

(Click the image below to get a larger view of the graphic)

Psychology of Color - Best Infographics

Kissmetrics – True Colors

(Click the image below to get a larger view)

Colo Preferences by Gender Best Infographics

The Logo Company – Color Emotion Guide

(Click the image below for a larger view)

Color Emotion Guide Best Infographics

Nowsourcing – The Psychology of Color

(Click the image below to get a larger view)

Psychology of Color Best Infographics

Krishna Infographics – The Psychology of Logo Color and Font Style

(Click the image below to get a larger view)

Psychology of Color Best Infographics

Visual.ly – What Colors Mean in Different Countries

(Click the image below to get a larger view)

Colors in Cultures Best Infographics

Cool Infographics – What Colors Communicate

(Click the image to get a larger view of the graphic)

What Colors Communicate Best Infographics

Six Revisions – What Your Web Design Says About You

(Click the image below to get a larger view)

Best Infographics about Color Psychology

Milan Aryal – A Color Guide for Designers

(Click the image to get a larger view of the infographic)

Color Guide for Designers Best Infographics

Units Storage – The Psychology of Color

(Click the image below to get a larger view)

Color Psychology Best Infographics

Infographic Search – The Psychology of Color

(Click the image to get a larger view of the pic)

Psychology of Color Best Infographics

Yovigo – Color Theory: What people really think

(Click the image below to get a larger view of the pic)

Color Theory Basics Best Infographics

The Loomis Agency – The Psychology of Color

(Click the image to get a larger view)

Best Psychology of Color Infographics

Infographics on Color in Marketing and Branding

Marketing is a complex field that relies on the information found in other departments like maths, economics, design, psychology, sociology etc. It is noticed that the prevailing of a certain color in company’s corporate color scheme, logo and website design may speak about this company or brand perhaps more than the traditional company’s “About Us” page. Due to the specific perception of one or another color designers may create the needed image of the company and even attract customers to the brand.

This set of infographics delivers the data about the most popular brands color strategies, reveals the most used colors for logos and what companies use those colors. Here you can also find some advice about choosing the right color for your company’s website and logotype.

Best Psychology Dergees – Color ROI

(Click the image to get a larger view)

Color ROI Best Infographics

Just Imagine – The Psychology of Color

(Click the image below to get a larger view)

Psychology of Colors and Labels Design

Finance Online – How The Big Business Uses The Emotional Power of Logos

(Click the image below to get a larger view of the graphic)

Logo Colors Best Infographics

Colour Lovers – The Most Powerful Colors in the World

(Click the image to get a larger view of the infographic)

Powerful Web Colors Best Infographics

Kissmetrics – How Do Colors Affect Purchases?

(Click the image below to get a larger view)

Colors Affect Purchases Best Infographics

Kissmetrics – How Colors Affect Conversions

(Click the image to get a larger view of the pic)

Colors Affect Conversions Best Infographics

Visual.ly – Fonts & Colors That Drive the World’s Top Brands

(Click the image below to get a larger view)

Fonts and Colors Best Infographics

Column Five – What Your Brand Colors Say about Your Business?

(Click the image below to get a larger view)

True Colors Best Infographics

Likeable Local – What Does Your Brand’s Color Say About You?

Brand Colors Best Infographics

Jugo Social – The Шmportance of Color Choice in Marketing

(Click the image to get a larger view of thew graphic)

Color Choice Best Infographics

DesignMantic – Color your Brand Industry Wisely

(Click the image to get a larger view of the pic)

Color Your Brand Wisely - Best Infographics

Geekly Group – Using Color Theory in Branding

Color Theory in Branding Best Infographics

HashSlush – Colors & Marketing

(Click the image below to get a larger view)

Colors and Marketing Best Infographics

Chelsey Marie – Color Your Story

Color Your Story Best infographics

DezineGirlCreative – The Power of Color in Brands

(Click the image to get a full view)

Brand Color Best Infographics

Social Media Colors Infographics

Social life is booming today. On the internet, social media brand building plays a huge role in modern life and culture. Companies are aware of such trend and make use of it heavily. Thus, the wise use of color in social-related fields is another cool idea for nice and informative infographics. They show the use of colors in social media strategy or for online courses. One of the most interesting infographics here is one of Pantone company that shows the change of color preferences during recent 50 years.

Colour Lovers – Colors of the Social World (Wide Web)

(Click the image below to get a larger view)

Social Media Colors Best Infographics

Mediabistro – How To Use Color In Your Social Media Strategy

(Click the image below to get a full view)

Social Media Colors Best Infographics

Oh That Rachel – Color Schemes in e-Learning

(Click the image to get a larger view of the graphic)

Pantone – Celebrate Color

(Click the image below to get a full view)

Pantone Celebrate Color Best Infographics

Infographics About Specific Colors

Some colors are more popular than others. And each year we can notice that one of the colors becomes trendy leaving all others in the shade. These cool infographics reveal the secrets of a certain color use, effect that it produces when used in web design or marketing. They also inspect the shades of that main color and their psychological meaning. The useful infographics by Pantone also show the trends of colors for 2014.

TemplateMonster – Coolness of Blue in Web Design

(Click the image to view the interactive infographic)

Coolness of Blue Best Infographics

ImagiBrand – The Psychology of Branding with the Color YELLOW

(Click the image to get a full view)

Branding with Yellow Best Infographics

ImagiBrand – The Psychology of Branding with the Color BLUE

(Click the image to get a larger view of the graphic)

Branding with Blue Best Infographics

ImagiBrand – The Psychology of Branding with the Color Red

(Click the image to get a larger view of the graphic)

Branding with Red

Pantone Color of the Year 2014 – Radiant Orchid

(Click the image to get a full view)

Pantone Radiant Orchid Best Infographic

iStockPhoto – PANTONE Color Predictions

(Click the image to get a larger view)

Pantone Color of the Year Best Infographics

CV Templates for Web Designers

MotoCMS has created easy-to-customize resume templates to help you get the job of your dream. If you want to work as a freelancer and find more interesting projects, please have a look at the following CV templates. They include all the necessary blocks and elements to present your experience in a favorable light.

CV Template


Web Designer Portfolio


Portfolio Design


Portfolio Template


Web Dev Portfolio


Please follow the links to learn more information about color theory:


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