Color is one of the web design keystones. It affects our emotions, attracts attention to particular elements or important data of the site, and even helps to raise conversions and brand recognition. Proper use of colors helps create stunning designs and establish a strong business image. And poorly combined colors make design look ugly, boring, and overwhelming. If the color scheme is inappropriate, the website may lose visitors very fast. That’s why we collected the best infographics on color, color theory, and color-related topics. It should help web designers gather all data about color combinations and their peculiarities in one place.
Color theory knowledge is essential for any web designer. It allows finding the best color combinations for the website layout, choosing the perfect color for the logo design and create an appropriate color scheme for any brand or corporation.
Color theory doesn’t just include the know-how of customizing color palette. This is more like a skill of using tones according to their psychological effect. Due to the power of colors to reveal certain emotions and evoke various feelings, the relevant use of colors may become a perfect business weapon.
Here we collected a great set of color-related infographics that can be put to good use by any web designer. To make it more convenient for you to browse, we’ve divided the collection into several sections (infographics and cheat sheets about color theory peculiarities, cool infographics on the psychology of color and its use in culture, social media, branding, marketing, and e-commerce). And you can jump to the section you want using the links under this paragraph.
Color theory in web design introduces the proper use of color in different areas of the website, for different elements and blocks. It explains the adaptation of harmonious or contrasting color combinations to the design that is to provide it with a certain effect. The following set of infographics is a perfect chance to store all the necessary information about color theory in web design in one place.
The infographics include basic data about color profiles (Pantone, RGB, and CMYK) and their field of application. Also, you’ll find info on warm/cold colors of the basic color wheel, their secondary and tertiary tones. Not to mention the harmonious and contrasting color combinations and their proper use to the website layout that is also present here. You can also find here a great cheatsheet about color titles.
Paper Leaf – The Color Theory Quick Reference Poster
Home Consignment Center – How to Use Color in Your Design Scheme
(Click the image below to get a larger view)
College Online – Color Theory: The ABCs of RGB
(Click the image to get a larger view of the graphic)
Home Depot – Color Theory And Using The Color Wheel In Your Home
Lilienb – The Color Theory infographic
(Click the image to get a larger view of the picture)
Visual.ly – RGB vs CMYK
(Click the image below to get a larger view of the graphic)
Psychology of Color Inforgaphics
Color psychology is one of the most fascinating and talked-about theories. It includes the theories of color perception by people and how color may influence our emotions, decisions and behavior. This selection of related infographics unlocks secrets of color perception by the human brain and the interpretation of colorful images according to the situation.
Some of the infographics point out the difference in color perception by people of different cultures and ages, or uncover the gender difference in color perception. Such information may help in creating designs targeted at specific groups of people or simply raise awareness of brand by adding popular color to the corporate color palette.
Red Website Design – The Business of Color Psychology
(Click the image below to get a larger view of the pic)
The Loomis Agency – The Psychology of Color
(Click the image to get a larger view)
Infographics on Color in Marketing and Branding
Marketing is a complex field that relies on the information found in other departments like maths, economics, design, psychology, sociology etc. It is noticed that the prevailing of a certain color in company’s corporate color scheme, logo and website design may speak about this company or brand perhaps more than the traditional company’s “About Us” page. Due to the specific perception of one or another color designers may create the needed image of the company and even attract customers to the brand.
This set of infographics delivers the data about the most popular brands color strategies, reveals the most used colors for logos and what companies use those colors. Here you can also find some advice about choosing the right color for your company’s website and logotype.
Social life is booming today. On internet social media networks play huge role in modern life and culture. Companies are aware of such trend and make use of it heavily. Thus, wise use of color in social-related fields is another cool idea for nice and informative infographics. They show the use of colors in social media strategy or for online-courses. One of the most interesting infographics here is one of Pantone company that shows the change of color preferences during recent 50 years.
Colour Lovers – Colors of the Social World (Wide Web)
Some colors are more popular than others. And each year we can notice that one of the colors becomes trendy leaving all others in the shade. These cool infographics reveal the secrets of a certain color use, effect that it produces when used in web design or marketing. They also inspect the shades of that main color and their psychological meaning. The useful infographics by Pantone also show the trends of colors for 2014.
TemplateMonster – Coolness of Blue in Web Design
(Click the image to view the interactive infographic)
ImagiBrand – The Psychology of Branding with the Color YELLOW