In the information society, cognitive processes become technology-intensive. It’s easier to browse the Internet and find everything you need in a few minutes. People don’t spend hours in the library looking through multiple pages of old books or newspapers anymore. Moreover, today there are tons of data on the web, so that information takes many forms and is easily accessible. However, sometimes it’s hard to find what you need, and the visual content vs text content battle becomes more severe. Marketers and designers do all possible to attract visitors’ attention. That’s why today, we will be the judges and find out which side wins and works better in 2021.
Today’s Realities: Scrolling or Reading?
In our research from several months ago, we have already touched upon the question of whether people are tired of reading. They are suffering information overload in all life spheres, especially when it comes to significant texts. Children in most instances also don’t like reading. Bulky books make them shudder and think, “It’s going to take a lot of time.” Nowadays, time is worth its weight in gold. It’s another reason why people tend to read less.
Why spend time reading when information can be perceived in another way and save precious hours?! That’s why audiobooks became so popular, and movies based on books are often more popular and more famous than the original story (How many of you really read ‘The Lord of the Rings’ or ‘Game of Thrones’ books before the movie or TV show had emerged?).
On the Internet, the problem is even more apparent. People would instead look through the article or website content than read it carefully. Studies reveal that most of the readers tweet about the post they haven’t read thoroughly, and most of the sharing happens on the first lines of the text. So, how should websites react to that trend, and what do their owners do to keep visitors’ attention and convey their ideas and messages? How to develop a content strategy that suits their brand? Let’s go deeper.
Visual Content Features
Visuality today is the best way to deliver most of your precious thoughts to the audience. The human mind tends to perceive information in images – how it did in the early ages when first people created cave paintings. It was a perfect way to provide the necessary information to others, share news and ideas. And today, small children start their cognitive process with games and drawings. Moreover, most people often scribble sketches or meaningless pics during boring meetings, lectures, or on their way to work. Psychologists say such activity helps the human mind to relax and clean itself from unnecessary thoughts and information. In other words, the visual form of interaction is natural and comfortable for our minds.
Text is a much more complicated thing that requires more extended learning. Visual information can be processed 60,000 times faster than text and is easier to remember. Researchers say that people tend to remember only 20% of what they read, while around 37% of the population are visual learners. That means they tend to perceive visual information like images or infographics better than text or audio. All that represents that visual means of communication is much better for the Internet, and website builders now tend to create sites and templates based on visual content.
Types of Visual Content
Photos and Pictures;
All these types of visual content may be used in websites and website templates as distinct elements or various combinations together with text and typography. Suppose you are not sure that you can make a perfect and harmonious design with top-quality images and proper typography for your website. In that case, you should choose one of MotoCMS responsive templates or hire a professional web designer/agency, i.e. Tauranga Web Design.
How Visual Content Influences Human Mind
Visual elements affect people in both ways – cognitively and emotionally. Cognitively a person learns how to interact with some objects, gets the point of certain information. The knowledge and communication skills are improved thanks to visuals. Visual content helps people with low literacy to perceive and understand the information they find challenging to read.
Emotionally visual content connects a person with an object, stimulates our imagination, and improves comprehension.
The human brain consists of two parts – right and left sections. The left one is responsible for our language, cognitive functions, logic, and reasoning, while the right area is associated with emotions, intuition, and creativity. Visuals make both parts of the human brain work together, stimulating logic and cognitive functions using bright and creative images.
You may use website visuals for:
Practical demonstration of how product works;
Emotional engagement with visitors or brand customers;
Attracting visitors and making them stay with your site to learn more;
Aesthetic satisfaction of the user;
Clarifying a message and making it easier to understand and memorize.
Visual Content Organization Tips
Today Content Management Systems adapt to modern trends and offer more opportunities for visual content organization. Their functionality may vary from adding pictures and videos to creating slideshows, managing galleries, and typography. Let’s consider some examples of the successful use of visuals.
Background Images: Visual Content vs Text Content
Photos and various images are the main elements of modern web designs. Most websites use large pics for the background, but those are not simple textures or patterns anymore. Huge background sliders provide a good impression and make the visitors stay longer with the website. Still, we should warn you that they can worsen SEO and slow down the site so that you should be careful. Page speed optimization is a great decision in such a situation.
At the same time, attractive custom logo design and catchy icons allow establishing an emotional connection between the site and its visitors. For instance, photographers widely use large pictures to show off their work and draw attention to the websites.
Large background pictures are a perfect way for retailers, designers, or manufacturers to demonstrate how the product may be used, its general features, or essential details. Thus, interior design websites may include large images for the background slider to present their best works to potential customers. Online stores widely use images and slideshows of their products as the primary means of content organization.
Video content is essential because it’s an excellent way to replace textual content without losing an informative aspect. It is usually used for the demonstration of product features and their essential parts. Cooking websites often use videos instead of writing detailed step-by-step instructions and recipes. Fitness and sports websites include video classes, interviews with celebrities, and product roundups. Some modern sites even use videos as the background to deliver their message.
Besides the visual content vs text content battle, visuals and text should go in pairs. Without graphics and visuals, the text would be too difficult to read and boring. In contrast, visuals would be useless without text. Moreover, text content is crucial for proper SEO. Most websites offer home pages heavily loaded with visual content and links that lead to other pages with more text information. In such a case, visuals stand for small hooks that stop people with a promise to show more.
Its primary purpose is to simplify the presentation of complex material. Suppose developers of visual content use enough imagination and ingenuity. In that case, the data that could make up a complicated and tedious text will turn into a comprehensive picture with small verbal comments. With a successful implementation of the idea, your infographics will become a powerful marketing tool popular among media resources.
Avoid the low quality of visual content – undoubtedly, it’s better to get rid of image/video in case it doesn’t cause a wow-effect;
Do not use photographs with lots of tiny details – its purpose should be clear from the first moment.
Mobile-Friendly Website Is a Must
Today it is evident that mobile devices are the drivers of internet consumption. Rich visual experience can improve user interaction rates, so having a mobile site automatically opens the door to a larger audience. Thus, it’s essential to launch a mobile-optimized website. If you still don’t have a unique online platform, just know that all MotoCMS templates are responsive and look great on any device.
Summing Up Visual Content vs Text Content
With the growing use of mobile devices, it’s essential to fill the websites with content that can be easily perceived from a smaller screen. Thus, bright and readable visuals appear as a perfect idea. In any case, there always should be a balance between all types of content.
Besides, we want to pay your attention to the fact that visuals should be used wisely not only to attract potential customers, increase trust and promote services/products but regarding page loading speed which is one of the ranking factors in search results. MotoCMS page speed optimization boosts website traffic and provides media content optimization, hosting settings improvement, and gzip compression enabling.
2 responses to “Visual Content vs Text Content – Epic Face-off with Obvious Winner”
Allison is a professional content marketer and an inspired author. Marketing manager by day and a writer by night, she is creating many articles on business, marketing, design and web development. She loves working with website builders and CMS, and sharing her experience with the readers. Follow her on LinkedIn and Facebook.
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