How to Choose the Best Website Template for Your Small Business

Your business needs a web presence to take advantage of the number of people going online to look for services that they normally would have picked up the yellow pages to find. This is because lots of people these days access the internet on a daily basis via their computers, tablets or phones. This makes it imperative that you get online as soon as possible to tap into the demand brought on by this shift. These days, you don’t need programming or coding skills to build a great website. Whatever kind of business you’re in, Moto CMS has you covered thanks to our wide array of business website templates. In this post, we’ll help you to choose the best website template for small business as well as talk about the tips you should keep in mind when shopping for your ideal template.

Each MotoCMS template always comes bundled with the various widgets and functionality you might need from a website. However, it’s usually a good idea to customize its look and feel to ensure that it’s in line with your company vision and marketing objectives.

Color Psychology

People respond to color in the same way they respond to an image of something – they make decisions whether to like a color or not based on their gut feeling. Sometimes, this may be due to personal preference. However, in most cases, this is based on subconscious cues that they hold. For instance, black emphasizes power and sexuality, making it a great selection for websites that are targeted towards a male demographic. On the other hand, brown evokes a sense of reliability, warmth, and security, making it a great color for a therapist’s website for example.

Our MotoCMS templates can be tweaked to change their colors so you can come up with something that appeals to your target market. For businesses that are big on color, we’d like to recommend business website template #46067 given its rich yellow tones with a striking grey background.

This template comes with lots of features to help you create a website that will floor your competition.

Here are some of the features that you can expect from this template:

•    Menu Module
•    News Widget
•    HTML Widget
•    Rich Content Block
•    Advanced Contact Form
•    Media Player Widget
•    Music Player
•    Google Map

The template also comes with the following core features:

• Easy admin panel to edit website content
• Lifetime Moto CMS License
• Free lifetime tech support
• Free software updates

Here’s what the Moto CMS Template #46067 looks like:

Check for Browser Compatibility

There’s nothing worse than clients being unable to access your website simply because it can’t be viewed from a particular browser. There is a wide selection of browsers in the market that people use according to their preferences. Google Chrome, Safari, and Mozilla Firefox are three examples that come to mind here.

Make sure that your website is optimized for at least 10 of the top browsers in the market today. A great way to check compatibility would be to download these browsers, test them out using your website and then use www.browsershots.org to find out how your website looks and feels like across your chosen browsers.

Don’t forget that best website template providers deliver their products already tested in various major browsers. That simplifies website owners’ life a lot.

Flash or HTML?

These two are common web design coding methods that are used to create websites. Both have their advantages when it comes to building business websites, and at the end of the day you should choose either of the two based on the knowledge you’ve garnered.

HTML is short for HyperText Markup Language, and it is pervasive for the majority of websites you’ll find online today. That’s because it’s much older than flash, with its appearance being made back in 1991 during the formative years of the web.

Basically, HTML allows you to organize web pages that contain components such as links, texts, images, and video.

What’s great about HTML is that you can:

•     Optimize your site for SEO since you can edit Meta tags and keywords, making your site Google friendly.
•     Have your website load much faster meaning you won’t need to have extra plugins to help with the load speed.
•     Have the site compatible with most screen sizes available today.

Flash on the other hand is more dynamic, and is used mostly for websites that need to have animated content prominently displayed on each page (though our non-Flash templates also have nice looking animations now). Flash is good for websites that need to display their portfolios or short videos that attract customers that are visually inclined. Also, websites that are made using flash tend to be interactive, enriching the end user’s experience. But please note that they’re a lot heavier than the HTML websites, they take more time to load.

Here are some advantages that you can expect from a flash website:

•     Adding animated or interactive content is much easier on flash website templates.
•     It’s independent of browsers; all you need to view a flash website is a dedicated browser plugin called a Flash player.
•     Flash makes your website more visual, so a combination of short text and stunning animation might be what you need to win over that doubtful client.

Moto CMS has a wide array of both Flash and HTML-based templates. Some great examples are:

Small Business Website Template in Blue

Clean Small Business Template with CMS

Small Business Website Template for Interior Project

Small Business Website Template with a Cool Photo Gallery

Small Business Website Template for a Service Company

Real Estate Small Business Website Template

Best Website Template for Small Business in Architecture Industry

Small Business Website Template for Consulting Company

Clean Style Website Template for a Small Photography Project

Car Repair Website Template for Car Repair Company

We hope that this post has given you a few pointers to take into consideration when it comes to picking out your ideal small business website template. Please leave a comment if you have any concerns or questions and we’ll get back to you as soon as possible. Thank you for choosing Moto CMS!