That’s not a secret, how quickly things change in the web development industry. If you’re into it, you’ve seen the rise and fall of numerous technologies and successful solutions. However, the rising technologies are the ones that have the potential to make you the best in the game. So, to keep your finger on the pulse and your ears open, let’s consider 15 current web development trends.
Overview of Current Trends in Web Development
Below we’ll discuss the web development trends that already got traction and have the largest potential for growth. If you incorporate some of them into your website, you’ll welcome a popularity surge that takes you to new heights. But at the beginning, we’d like to pay attention to some well-known but still essential web dev tendencies:
the minimalistic design and user-friendly interface, using appealing images and video reviews, choosing an appropriate color scheme, simple logo, providing convenient navigation and visual focus on main web components;
using of CMS platforms for launching websites and low-code/no-code platforms for creating apps;
using such frameworks as React, Vue.js, and Angular;
voice search(according to statistics, more than 50% of searches are done by voice, and voice assistants’ popularity grows as it facilitates the process by presenting answers and solutions immediately).
Progressive Web Apps (PWAs)
Recently, the hegemony of native mobile apps has swayed. Blame the new-gen Progressive Web Apps (PWAs) that take the best from the web and marry it into the best of mobile apps.
PWAs are web-based applications that have the feel and UX similar to mobile apps. They utilize the latest web technologies to bring users an app-like experience in a browser tab. To better grasp the essence of a Progressive Web App, go through the list of its features:
Firstly, PWAs require no installation. Users can open a PWA in a browser by simply entering the URL.
Secondly, PWAs match the latest standards of responsiveness and cross-browser compatibility.
They don’t depend on the network state. With pre-caching, PWAs are available to users even offline.
Most importantly, PWAs ensure that users spend more time on your website.
HTTPS protocol serves PWAs, guaranteeing secure data transfer.
Last but not least, users can pin PWAs to their Home screens.
So, PWAs are the happy medium between simple websites and mobile apps. They take the best from the two and bring you the dual benefits.
Similarly to websites:
PWAs have URLs for every page for trouble-free linking. You can access them in every modern browser without installation.
Search engines index PWAs’ content.
PWAs deliver top-level full-screen experiences regardless of the viewport.
Similarly to mobile apps:
PWAs load when the network connection is bad or absent.
They are identifiable as apps so that more users can discover them.
The users can add the PWAs’ shortcuts to their Home screens to keep coming back in one tap.
Progressive web apps are capable of sending users push notifications and re-engaging them.
Last but not least, PWAs are fast, reliable, and engaging, thanks to the UI and UX borrowed from mobile apps.
Is PWA Worth It?
Of course, it is – PWA brings their owners significant benefits, such as increased engagement, higher conversion rates, and improved reliability. For example, AliExpress doubled conversion across all browsers with its PWA, while eXtra Electronics increased user engagement by 4X. Among other PWA examples are Uber, Twitter, and Pinterest.
The advantages of SPA technology include the following:
Excellent UX / UI directly in the browser;
High speed of work;
The high-quality software interface of the application;
Adaptation to any device and browser.
With applications becoming more complex, the demand for an integrated infrastructure will only grow. Therefore, the single-page app trend will prosper even in 2022. Maximum convenience and instant feedback are what the user can expect from it.
Current Web Development Trends – Web Assembly
Besides, it works fast and guarantees safe results. Such companies as Frontend, Foretag, and Cubbit have already trusted and used this type of code.
There are two main reasons why this trend is in demand in 2021:
It enables cutting the code into small parts that are much easier to manage and avoid complications that front-end developers usually face while working with codebases.
Micro frontends facilitate the workload and help to manage a workflow. Thus, they can be divided between a few teams and then gathered in one project. Undoubtedly, it’ll bring better results and faster implementation of tasks.
This promising technology is among our top current web development trends. A serverless architecture implies getting rid of servers and using cloud providers. It ensures efficient system work, safe and secure data keeping, saving costs on the development process, and improving flexibility.
Also, tasks such as downloading backup files, delivering notifications, and exporting objects will be much faster. In other words, serverless architecture is another trend that dramatically changes the way we approach web development. Nowadays, Microsoft, Google, and Amazon support serverless technology.
Dark Mode Integration
As website owners strive to get more clients via any possible means, web developers seek new impressive and convenient solutions. And dark mode standardization is an excellent example of current web development trends. Thus, you give every user a chance to decide what design is more pleasant for them, guaranteeing a more prolonged on-site presence and consequently better conversions.
Besides, there is good news for MotoCMS users – next month, we’ll present everybody with an updated and flexible admin panel with both light and dark modes.
Internet of Things
The Internet of Things is a progressive trend. In simple words, it ensures that devices and objects are connected to the network (including the Internet) or other devices and machines and work autonomously without human intervention. Thus web developers can create intelligent devices able to track, record, display data, monitor it, and adjust accordingly. They have the necessary knowledge to turn our dreams into reality and create applications that will make users’ experiences personalized and convenient.
Blockchain is a rapidly developing technology that transforms the gist of being a business owner. The idea behind it belongs to a person or a group of people under the name of Satoshi Nakamoto. The technology originally underpinned the Bitcoin digital currency but now finds multiple uses and proves to be genuinely revolutionary.
The essence of blockchain technology lies in the use of a shared database that is continuously reconciled. Millions of computers host the records of the database, which updates every ten minutes. As the data is scattered across so many PCs and there is no party commanding the data, it’s impossible to corrupt or violate the way the blockchain functions. To destroy the blockchain, you’ll have to destroy every possible PC that may store the data or cut off the Internet on Earth.
Let’s Enumerate Some Benefits
Being invincible, blockchain technology surpasses conventional ones in a number of ways.
First of all, blockchain cannot be controlled by a single party and destroyed by breaking a part of it.
Secondly, the data of the network is public and available to everyone who needs it.
Thirdly, it’s almost impossible to hack the blockchain. To do this, the hacker will have to override the data on millions of computers.
Next, the blockchain is the embodiment of decentralization. There is no hierarchy inside the blockchain, which makes all the transaction parties equal.
Besides, they enable the creation of Smart Contracts, supply chain auditing, provide for failure-free decentralized file storage and enable automatic protection of intellectual property. What’s more, they open new prospects for peer-to-peer commerce and crowdfunding.
All things considered, blockchains have been among the governing web development trends for recent years and will reveal more of their potential next year.
Motion UI Among Current Web Development Trends
The next trend is not as far-fetched as AI and blockchains. It predicts the popularity and wide embracement of the Motion UI Sass library. What this library does, lets you animate the UI of your website in a snap.
Working with it is not rocket science. The library package includes a CSS file with ready-made effects and the Sass files, which lets you play around and create your own animations. The library allows the transition of your website elements (such as overlays, modals, off-canvas menus, etc.) in and out. Moreover, you can use transition effects to build single CSS animations and even a series of them.
The motion will help to reflect the unique style of the website, entertain the user, improve behavioral factors and increase search rankings. With its help, you will implement the design of such elements as:
page header transitions;
scrolling the page;
The draws of Motion UI that make it one of the web design development trends are its simplicity, flexibility, and universal character:
Motion UI gives you multiple parameters to make your modern animations behave the way you want.
You can apply Motion UI transitions and animations to almost every element of your website, ensuring its superiority over other libraries.
It’s easy to join in with this trend. Check out Motion UI documentation to learn more about the abundance of transition effects this library brings. Download the library and take the UI on your website up a notch. What’s more, learn about CSS image hover effects to discover more ways to make your website even more engaging.
Nowadays, managing a quality website is a must but supporting various platforms is a demand. Therefore, multi-experience that implies adapting not just to desktop or mobile versions but also apps, chatbots, laptops, smartwatches, etc., is among the current web development trends. It helps you interact with your clients and improve the user experience. Moreover, in such a way, you have more channels for your business promotion and building trusting relationships with your target audience that will undoubtedly appreciate such a gesture.
For example, Domino’s Pizza company offers about 15 ways for clients to make an order(via mobile, voice search, website, tweet, Amazon, smart TV, and so on).
For a couple of years, every single article on web design development trends has been screaming about responsiveness and its importance. It was Google that made responsiveness a must. Google’s next step was the creation of the Accelerated Mobile Pages (AMP) Project. AMP was developed by the collaborative effort of leading IT experts worldwide and is currently adopted by over 5B web pages.
At present, building an AMP version of your website is a way to ensure its lightning-fast performance on mobile devices. Accelerated Mobile Pages have simplified coding and load up to 10 times quicker on smartphones. Thus, the employment of AMP makes cutting down page loading time on mobile to less than 1 second possible.
Main Advantages of AMP
The implications of this are numerous. First of all, such an impressive loading speed of AMP-ed pages literally improves mobile user experience and bounce rate. Next, AMP-optimized pages and ads look and feel more natural on small screens, creating a smoother and more engaging user experience. Thirdly, AMP positively influences your search ranking. What’s more, AMP is hardly a fad as Google, Bing, and some other search engines and social networks such as Twitter, LinkedIn, Pinterest, etc. already link to and present AMP content.
If you follow current web development trends, take Google AMP Project seriously and create the AMP versions of the pages on your website. For this, you’ll have to make three major adjustments:
convert HTML into AMP HTML, i.e. the simplified HTML that recognizes AMP commands;
power AMP CDN which provides for new-gen caching for immediate delivery. To get your first hands-on experience with AMP, check some GitHub AMP HTML samples.
All things considered, Accelerated Mobile Pages are not only a modern technology to follow. It’s a window of opportunity for websites with high mobile traffic. If you want to welcome users on the go with lightning-fast performance, going for AMP should be on your list of upcoming goals.
User Behavior Tracking
At present, guesswork is not the strategy businesses adopt. With modern web solutions, you’ve got a chance to track which content appeals to the users of your website and which fails. The more you know about your customers and how they act on your website, the better you can optimize it for conversions. At this point, User Behavior Tracking comes in and lets you see users’ actual behavior on your website.
Modern tools let you get a number of invaluable insights:
You can track user clicks, mouse movement, and scrolls, as well as record their activity to get the idea of how a typical user interacts with your website.
Such web development trends as heatmaps let you grasp the amount of attention each website block gets. Combined with A/B testing, this is the most effective way to see what works and what doesn’t.
Funnels let you see the user’s journey on your website and determine where users leak out.
You can monitor the way users interact with forms on your website. By this, you can identify the ones that hurt conversions.
Fortunately, joining on this trend is not rocket science. The web provides multiple free and paid solutions for User Behavior Tracking. No doubt, Google Analytics is the most popular solution among them. Moreover, many User Behavior Tracking tools support integration with CMS and e-commerce plugins. So, feel free to test a couple of them to find the one that best works for you.
All in all, User Behavior Tracking is one of the must-have current web development trends 2021. Please hurry up to get the valuable insights it provides and get more conversions next year.
Content Personalization Approach
Nowadays, due to user behavior tracking, artificial intelligence can define what products users are looking for. Therefore you can give them what they want by analyzing their preferences via various channels, on-site actions, and even their comments, voice, or text search.
Current Web Development Trends – Chatbots
Currently, Artificial Intelligence has left the realm of sci-fi and ventured into current web development trends. The big cheeses, such as Facebook, Google, Microsoft, IBM, and Amazon, saw the prospects of investment into AI development and galvanized the effort that goes into it. They predicted that chatbots would fundamentally revolutionize computing and invested heavily in the development and popularization of chatbots.
Chatbot and Its Commercial Use
A chatbot is a computer program based on machine learning and natural language processing that assists people in completing some tasks. They automate the workflow and delegate routine tasks connected with shopping, finding some information, or ordering a service. Bots help in Q&A form, providing a more human-like experience.
At present, bots prevail on messengers, such as Facebook Messenger, Telegram, Skype, WeChat, etc. There are currently more than 300K bots in Facebook Messenger only. Most businesses websites, including such commercial giants as H&M, Sephora, Hilfiger, and others, have their bots.
The fact that bots entered the current trends in web development goes without saying. Currently, you don’t have to code a bot from the ground up. Popular bot frameworks let every developer power a custom bot in a matter of days. Among them, check out the following: Microsoft Bot Framework, Wit.ai, and Dialogflow. Check out this easy-to-follow tutorial on getting started with the Microsoft bot framework.
By and large, bots secured their place in the web development industry for the years to come. In 2021, powering your chatbot is a wise step to run in front of your competitors.
This year, we should see more padlocks next to URLs as the adoption of SSL certificates becomes not just one of the current web development trends but a must. Let’s figure out what these padlocks actually signify and what benefits they bring you, the website owner.
SSL (Secure Socket Layer) is a technology that establishes an encrypted connection between browser and web server. This certificate ensures data integrity, encryption, and authentication. When your website uses the SSL technology, you’ll see an ‘S’ added to http:// in the address bar, as well as a padlock. Some SSL certificates also display your company’s name in green for better recognition.
Adopting an SSL certificate for your website brings the following benefits:
First of all, it protects users’ sensitive information and lets them complete transactions without any risk of data loss. Therefore it increases user’s trust and confidence and helps you generate max revenue.
Secondly, it lets you eliminate browser warnings and alerts that tell users that their data is not secure on your website.
Thirdly, SSL increases the reputation of your business over the Internet.
Moreover, Google also gives ranking benefits for HTTPS websites.
SSL eliminates the risk of phishing and other cyber attacks.
Besides, in 2021, it makes sense to go for an SSL certificate even if your website doesn’t handle sensitive client data. With HTTPS, you’re more secure and rank higher for target keywords than HTTP websites. What’s more, if you want to accelerate your mobile pages with Google AMP (see the next trend), you have to go for the SSL certificate first.
Also, take care of GDPR on your page and check the security of your websites or networks(f.e. provide security testing or at least use website monitoring tools).
That’s it for today. Now, you know what current trends in web development there are. Which of them has the highest potential to propel your business to new heights? Think carefully. Then, choose a couple to go for and be in for the ride of your life with them.
Best wishes for a challenging and prosperous 2021!
Are there any other web development trends that you foresee being popular in 2022? Speak Up in Comments. Stay tuned!
Daria is a competent and reliable SEO Blog Manager who makes her best to present you with valuable and useful information on content, web design, and development. As a true language expert, she likes to find out how books differ from the movies based on them. Also, she's keen on dancing and photography.
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