Marketing & SEO

Online Shopping vs In Store Shopping – Infographics

Josh Wardini 5 March, 2021

Online shopping vs in-store shopping is a debate that became prevalent over the past few years, mostly due to the advent of online stores. As a result of the efficient combination of retail and e-commerce, online retailers grew in popularity worldwide. That’s why we offer you to consider the benefits and reasons for giving preference to online shopping.

Make Your Life Easier with Online Shopping

Shopping online is one of those innovations that served to make life more comfortable and convenient. A good many of the tech innovations you enjoy today, including smartphones, planes, and the Internet, all facilitate a seamless, enjoyable shopping experience.

What It Is

Online shopping can be defined as a derivative of retail e-commerce where you can purchase from a retail eCommerce store on the Internet. It is rare to see a commodity that you cannot buy online. Everything is available to you from the comfort of your couch – from material goods such as gadgets and clothing to consumables such as groceries and food.

What’s more, today’s technology goes as far as to offer virtual stores leveraging VR and 3D modeling to simulate real-life shopping experience – with virtual try-on, interactive user manuals, and more. All while maintaining the perks of online shopping that we overview below!

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Enjoy Endless Opportunities

In the past decade, online shopping has become a central part of an average internet user’s life because of products’ accessibility. With online shopping, you can find various goods and services at different online retail stores and vendors. Nowadays, you can procure even such services as IT, plumbing, indoor decorating, and others online. As long as you have internet access and a credit or debit card, as the case may be, the world is your oyster.

Online Store vs In-Store Shopping – Features Exclusive To An Online Store

Customers have the luxury of choosing to shop online or in a physical store. But the controversy between online and in-store shopping undoubtedly seems to lean heavily towards the online store when it comes to features:

  1. Online stores have versatility and accessibility that you just can’t create in stores. Moreover, geographic location isn’t a problem anymore – you have access to brands that are not represented in a city or country.
  2. Also, an online store allows you the opportunity to browse through a large selection of products. You can visit an unlimited amount of vendors in a day and compare the prices and quality of products from different stores.
  3. Additionally, most online vendors have a specification and features section that you can use to make an informed decision whether to buy a product. You can also talk to the manufacturers and inquire about the item or service you intend to purchase in some cases.
  4. Online stores allow you to read product reviews from people who have bought and used a product in the past. If you have shopped online consistently, you can attest to the positive impact that product reviews had on your shopping decisions.
  5. Besides, it is super easy to manage an online store using Shopify or any alternative to Shopify.

Online Shopping vs In-Store Shopping – The Financial Aspect

The choice of online shopping vs in-store shopping might split opinions amongst most shoppers, but the truth is that both modes of shopping generate substantial revenues. It almost looks like they are complementing each other.

Increase in Online Shopping

It would interest you to know that online shopping is growing at an astounding rate – three times faster than offline shopping. Despite this fact, many shoppers still prefer going to a physical store, and in-store shopping has the edge in total sales when it comes to revenue.

Some Statistics

According to Statista data, in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars, and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Considering some useful statistics on online shopping vs in-store shopping in the US, 81% of all Americans prefer to do their shopping online.

Ten years ago, in-store shopping had a big lead financially. Today, that lead has reduced drastically. With more tweaks to the retail and e-commerce system taking place every day, it is evident that online shopping might have the financial edge in the years to come.

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An informative post and infographic from Redbrain below clearly show that many large US companies’ online revenues have skyrocketed in recent years.

online shopping vs in store shopping infographics

Some Tips for Successful Online Shopping

Be Careful

When shopping online, it is not easy to control yourself: there is always the temptation to buy and spend more than planned. Try not to rush through the checkout process and carefully choose what you need.

Don’t lose your mind because of attractive offers – try to choose what you need, not to spend more money than planned. It’s better to add items to the Wish list to consider all the pros and cons.

Check The Order Again

Check all the details not to purchase shoes two sizes smaller or tickets to the cinema on the wrong time/date. Also, make sure you’ve specified correct data(surname, phone number, address).

Necessary Newsletter Subscription

You can get “tasty” deals and discounts if you subscribe to a particular store.

Follow Your Favorite Stores on Social Media

Many companies announce promotional codes and special offers among their subscribers on social networks. It is quite possible to win a valuable prize.

Wholesale – Save Money On Delivery

There are things that we buy over and over again. For example, soap, toilet paper, paper towels, and so on. Why not buy them straight away for a better price.

Compare Prices in Online Stores

Are you going to make a big purchase? Compare prices for the product you are interested in using particular services, for example, Google Shopping or Shopping.com, where you can choose by brands, categories of items, prices, types of delivery, etc. This method is excellent for finding the price that suits you.

Participate in Bonus Programs

Pay attention to the stores’ bonus programs. Usually, bonuses are awarded for purchases that have already been made. These bonuses can be paid off the next time you order.

Don’t forget to Specify Date of Your Birth

Stores often offer discounts and gifts to customers on their birthday, as well as 3-5 days before and after. Find out if the store you are interested in has such offers. You should indicate the date of birth when registering on the store’s website. There is a high probability that you will be offered some bonuses for this day.

A Piece of Advice For Safe Online Shopping

Online shopping is a quick and convenient way to buy almost any product you could imagine. Still, you can face some risks by shopping this way. Therefore it’s essential to know how to identify a secure online store and how to protect yourself. Let’s figure out some things to remember for the best possible experience:

  • make sure your computer’s operating system and Internet browser are up to date
  • install some good malware-protection software to protect from viruses and fraudulent activity
  • to protect sensitive information like credit card numbers, it’s better to make purchases from home and avoid using public wifi
  • buy at reliable retailers with a good reputation(like Amazon or eBay)
  • if the site is unfamiliar for you, make sure to look for green https://, meaning that the site is SSL encrypted and provides the necessary security
  • make sure to keep a note of phone number and physical address, so you know whom to contact in case there is a problem with your transaction
  • it’s a good idea to do some research on what and who you’re buying from
  • pay attention to customers reviews
  • when you log in, check whether your passwords are strong enough
  • use online payment services like PayPal

In conclusion, new ways to steal your information appear every day, and you should trust your gut. If a deal seems too good to be true, it probably is, and if anything seems suspicious, don’t make the purchase.

It’s High Time to Start Your Business

In light of recent events, having an online store is a huge benefit for business owners. With the MotoCMS eCommerce shop plugin, you can create a user-friendly website, present your products, get new clients, and boost your sales. Moreover, no tech skills are required. You can make the store of your dreams with no coding knowledge. We present you with a variety of responsive eCommerce templates, and you should only fill one of them with the necessary content.

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Author: Josh Wardini
Josh Wardini, Editorial Contributor and Community Manager at Webmastersjury. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.