Are you going to launch a website but still don’t know what kind of template to choose? Do you need a multipurpose template for your effective online presence? Or is a niche specific template a better solution to grow your sales?
Frankly speaking, your hesitation is quite reasonable. It’s obvious that the choice of the proper template is one of the main factors that will determine the future success of your niche website. Therefore, the question is really worth your close attention and in-depth analyzing.
To begin with, let’s turn to the basics to find out what both kinds of templates represent.
Perhaps, the name of the template speaks for itself. A multipurpose template is created to fit any kind of online project. One and the same template may become an ideal solution for quite different types of websites. In other words, it’s a universal template that doesn’t target any specific niche market. Consequently, you are free to adapt it according to your own business needs and requirements. For instance, let’s have a look at Skyline Business template from MotoCMS.
Skyline with its 5 variants of the home page and 24 ready-made pages gives you an opportunity of starting any online project. 100+ amazing content blocks the Drag & Drop Editor contains enable you to get innumerable design solutions for your website. Moreover, a wide range of widgets helps you customize the future website to suit the peculiarities of your niche market.
In contrast to a multipurpose template, a niche template is aimed at specific niche marketing. Both its design and functionality are specifically created to serve a definite purpose. That’s why such templates, as usual, come with the features that are used mostly for their respective kind of project. For example, an online art portfolio template will hardly offer you a pre-made page with a restaurant menu. However, it will provide you with a set of ready-made pages necessary to showcase your services in full. Let’s have a look at Remodelling company niche template to better grasp the idea.
Evolwent, one of the MotoCMS bestsellers 2016, is a remodeling and construction company template. It contains each and every pre-made page you may need for the successful promotion of your niche website. Furthermore, the template comes with dozens of handy tools and widgets that allow you to customize the website on the fly. However, scarcely will it come to your mind to use this template if you decide to change your business strategy and represent a different business sphere.
Hope, now you clearly understand the difference between a specific niche and a multipurpose template. So, it’s high time to decide which one is better for your niche website.
Unfortunately, answering this question we will begin with the words “it depends…” Whether you like it or not, there is no single right solution that will suit anyone. There are several factors that you should take into consideration to make a right choice. As we don’t know the peculiarities of your business we can’t take the final decision for you. However, we’ll try to help you analyze what kind of template is better in your very case.
First and foremost, you should base your choice on the main goal of your online presence. If you are launching a website you definitely know what you are doing it for.
On the one hand, if you are a professional web designer a multipurpose theme seems to be a wiser solution. Firstly, a multipurpose template is obviously a more effective and faster way to represent your skill to your customers. A collection of niche-specific child themes allows you to switch from one home page to another anytime you wish. Secondly, your clients can appear inconsistent in their decisions. They may change the idea of what they would like to get at the last moment. Then, a multipurpose template will help you easily cope with the situation.
On the other hand, you may intend to build a decent website for your niche market that just lets people know that you and your business are online. Moreover, you know for certain that you’re not going to change your business field. Besides, you’ve already found the niche theme that perfectly suits all your requirements. In such a case, there’s probably no need to spread out and go for multipurpose. A niche template may become a better solution.
It’s a common knowledge that the first impression is the strongest. The way your website looks can become a decisive factor determining the further behavior of your customers. So, you’d better consider your skills in design while choosing a template.
If you are already an old-timer in the magic world of fonts and colors it won’t take you long to select the suitable ones. You will easily create the design that 100% matches your market niche and attracts customers. In this case, a multipurpose theme is not an obstacle on your way to the ideal niche website.
On the contrary, if you are not aware of the design basics, maybe, your future website isn’t the best place for experiments. You’d rather go for your industry-related niche theme to get the design tailored to promote exactly what you sell.
Customization is the process you’ll have to go through regardless of the template you choose. The key point is how much time and effort it will take. Hence, the level of your confidence while customizing a template gets into the game.
Although modern website builders provide their customers with the most advanced tools, not everyone has enough patience (or just desire) to overload himself with extra work. A niche template may considerably shorten the time of customization and make the whole process easier.
If you take a multipurpose template you’re likely to spend more time and effort to make it perfectly fit your needs. However, it will offer you much more variants of available layouts and elements. For instance, a multipurpose theme can suggest you several header and footer layouts. Or you can take some ready-made content blocks from one of the child pages to add them to your main home page design.
No doubt that the uniqueness of your website design is one of the most important things. It can make you stand out in your niche market and increase your brand recognizability.
Nowadays more and more business owners tend to give preference to multipurpose themes. As a result, it may seem rather hard to stay unique. Choosing a multipurpose template for your niche website you should realize that without a good designer your website may appear similar to thousands of others.
Since niche templates are less popular the risk that your website will resemble others is lower. Furthermore, the enormous number of the niche themes the website builders offer almost guarantees your uniqueness.
It goes without saying that planning to launch a website you carefully calculate the sum you are ready to invest. If you are a beginner you might not have studied the cost of the templates yet. Then, it’s not surprising that you may subconsciously associate the prefix “multi” not only with universality. You may mistakenly decide that “multi” also means more expensive. However, it’s not so.
In fact, if you compare the price of MotoCMS multipurpose templates and the niche ones you may be greatly surprised. The matter is that the cost of both templates is absolutely equal. So, you wouldn’t have to pay even a penny more for the opportunity of having a multipurpose solution for your website.
“Every coin has two sides,” they say. So, don’t be in a hurry in order not to make a rash resolve. Take some time to analyze the pros and cons of using a multipurpose template for your niche website. It’s definitely the only way to find out if the game is worth the candle.