The impact of medical website templates is woven around the color combinations that have been used in them. Thus, every color has a significance and an effect at the psychological level. Moreover, the colors that are used in the adorning of any particular website determine its acceptance across cultures, so the same color might have different meanings and have a specific effect on your visitors. All of that makes medical website colors a crucial factor in the success of any online global brand.
When working with a website builder for therapists , it’s essential to consider the colors that help visitors focus on the website’s main message. The site color combinations used for a fashion web template would not do a great job for a daycare website design, don’t you agree? That’s why we’ve decided to dedicate this research to the color combinations that stand best for medical websites to reduce mistakes and unsuccessful decisions.
White as the Primary Shade
When we visit a website that belongs to a physician or medical consultant, we expect to see something that would calm and reassure us of our well-being if we take aid from the concerned person. What could be calmer and more soothing than white? It has a positive effect on our brains and indicates pure healing energy without clutters. When you create a medical website with a medical office website builder , the white hue is a must.
However, there are shades of white that are important to look out for. The white color spectrum generally traverses from a reddish to a bluish range. So there is a warm orange white (more specifically, a tinge of creamy white), and there is a cold blue-white. Medical websites stand a good chance of success if the warm white shade is used. So any background that uses ivory or creamy white can do really well!
Secondly, the cold white is a color of mourning in many cultures. As such, this primary color should be used wisely. Don’t forget to consider the location of the culture that you’re targeting.
How White Effects
It evokes such emotions as kindness, purity, and availability. Thus, white is an ideal decision for the main background. It can be combined with any dark or bright tones and allows you to make accents with their help.
Besides, this color creates the effect of minimalism, but at the same time makes the site stylish. Today, such a solution is the most fashionable and trendy.
Medical Website Colors: Blue as a Complementary Shade
Blue is one of the rare shades that have an overall positive connotation throughout all cultures. Blue induces calmness, confidence, reliability, seriousness, and serenity. That apart, no matter how much ever you shift the color focus around the blue spectrum, all the shades depict a positive attitude.
Still, depending on the saturation of the color, it can be perceived in different ways. For example, light colors are used as a sign of trust. Dark blue shades create a sense of reliability. In this example, the company’s website perfectly reflects both professionalism(CTA, highlighted Skype account, logo and doctor’s clothes) and reliability(light background). The blue color looks rich and luxurious here.
Medical web templates need to radiate trust and the capacity to heal. When a visitor scans through the services of a medical practitioner online, he expects to find the confidence that he would be treated well. No other color can pull up that kind of picture. Blue has been an all-time favorite amongst medical web template designers. Take a look at some designs powered with a physician website builder . They have an optimal combination of colors and hues and boast a neat look that evokes clients’ confidence.
You can use sky blue, ocean blue, or any other light shade of color to bring the best impact on your website. Darker shades are not very widely embraced though! Darker shades of blue, like indigo and purple, indicate royalty and prosperity in many cultures, which are in no way related to health and fitness. On the other hand, the lighter shades belong to primary survival elements like water and the sky.
Somehow, our subconsciousness is wired to perceive light blue shades positively. It is also the color of survival and life support. Possibly, that is one of those many reasons that surgeons and hospital staff generally sport blue aprons.
All in all, blue is one of the most appropriate colors for a medical site. It causes such emotions as calmness, openness, safety and is subconsciously associated with reliability, confidence, and life support. At the same time, it does not matter what shades will prevail on your resource – they will all look attractive.
Medical Website Colors: Green as a Complementary Shade
Light green is another shade that is extensively used in medical websites. Green depicts prosperity and well-being. While core medical websites are not very inclined towards using this shade, websites dealing with peripheral medical services like power yoga, health, and the like, go for green as a complementary shade with white. Green is soothing to the eyes. Using a soft shade of green on white, with sparse use of any other tertiary color, can keep visitors on a page for longer. It feels good and effortless to the eye to go through each aspect without getting tired.
Darker shades of green are not much favored because they do not stand an excellent combination with white. Dark green on cream or ivory white would look like a disaster, and designers face a difficult time deciding on the color of fonts. Secondly, dark greens pierce the iris, and it irritates to read through the written material. In a nutshell, it is incredibly tiring.
Besides, green will look good with white and yellow – this design is widespread among the websites of medical institutions as well as pharmacy web stores. It makes your platform look professional, trustworthy and presents more chances to attract new clients and overcome competitors.
To sum up, shades of green calm and soothe – this is irreplaceable when it comes to health. It causes such emotions as well-being, growth, and stability. As green is between blue (the relaxing color) and yellow (the color of energy), it means the perfect balance for your website design .
Pink as a Complementary Shade
While pink does not apply to every medical website, it’s an excellent decision for baby care and maternity homes. Pink depicts innocence and bliss as well as indicates sweetness. That is the reason light pink shades do extraordinarily good for these websites.
Darker pink is a strict no-no. The reason is again the same. Dark pink looks really bad on white unless it is something related to lady fashion or beauty. Secondly, it is hard on the eyes and is not very retina-friendly (we mean the original retina of the eye, not the Apple screens retina).
Bright Medical Website Colors – Yellow and Orange
Bright colors are always about emotions – they affect the mood, create a unique atmosphere on the site, and evoke positive associations.
Besides, website templates for doctors have various sub-genres. The colors specified above are the most common ones that are being used. It is nothing of a trend, more of a convention. Colors like bright yellow and mild orange are being used off late for websites dealing with childcare. The reason is that these color shades are bright and bubbly, convey more life, and are extremely reassuring.
These are the color of the sun and childhood. As the warmest shade of the red palette, orange means positive emotions, friendliness, movement, and youth, while yellow is all about joy, happiness, and enthusiasm. Yellow invigorates and adds energy to the site. You can compare its perception to red, but the associations will be somewhat softer. Consequently, the site will be perceived differently by the user.
Whichever color is used for medical website templates or website designs, keep in mind that you should use the light shades of the color. They blend well with white and are better to read; people do not quickly scan a page and exit just because their eyes got tired of browsing through.
All in all, bright colors are great for medical websites for children.
How to Choose Perfect Color Combination
It’s clear that medical website colors should match the target audience, mainly patients requests. Now let’s talk about which specific color scheme it’s better to choose. In fact, the process of identifying matching colors is not that difficult. The main thing is to adhere to the color theory and principle of simplicity – do not use more than 3-4 different colors, and choose matching shades.
When defining a color palette for your site, select each color in stages:
First, you need to determine the primary color. This color is usually the most used one and can highlight major headings or essential information;
Choose a secondary color that will highlight information of secondary importance;
Accent color is the most crucial tool for grabbing a visitor’s attention. It should be contrasting, standing out on both the main and the background color;
Background – the color that prevails on the site, filling the free space. Should interact with all selected shades, not attract attention.
Summing Up Medical Website Colors
Medicine is about trust, confidence, and positive associations – owners of effective clinical websites can’t fail people in no case. If you still don’t have such a one or want to renovate your business and increase your income, MotoCMS has a rich catalog of medical web layouts.
We hope this article will help pick the best medical colors for your healthcare website. As a bonus, we have a special offer from our partner, Bluehost hosting. You can use the deal by clicking the button below.
Allison is a professional content marketer and an inspired author. Marketing manager by day and a writer by night, she is creating many articles on business, marketing, design and web development. She loves working with website builders and CMS, and sharing her experience with the readers. Follow her on LinkedIn and Facebook.
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