Designing Medical Websites: Colors that Work
The impact of website templates is woven around the color combinations that have been used in them. Every color has a significance and an effect at the psychological level. The colors that are being used in the adorning of any particular website also determine its acceptance across cultures. The same color might have different meanings in different cultures. This makes color combinations a crucial factor in the success of any online global brand.
Every business has a personality to feature. While some are grave, others are friendly, yet others are simple and calm. The website color combinations that are used for a fashion web template would not do a great job in a website design for a day care. Colors need to be chosen based on what kind of message the website needs to communicate. We dedicate this research to the color combinations that stand best for medical websites and why.
White as the Primary Shade
When we visit a website that belongs to some physician or a medical consultant, we expect to see something that would calm and reassure us of our well being, if we take aid from the concerned person. What could be calmer and more soothing than white? White has a positive effect on our brains. It indicates pure healing energy without clutters. When you make a medical website, while hue is a must.
However, there are shades of white which are important to look out for. The white color spectrum generally traverses from a reddish to a bluish range. So there is a warm orange white (more specifically, a tinge of creamy white) and there is a cold blue white. Medical websites stand a good chance of success if the warm white shade is used. So any background that uses ivory or creamy white can do really well!
Secondly, the cold white is a color of mourning in many cultures. As such, it is necessary that this primary color be used wisely. Don’t forget to consider the location of the culture that you’re targeting.
Blue as a Complementary Shade
Blue is one of the rare shades that have an overall positive connotation throughout all cultures. Blue induces calmness, confidence, reliability, seriousness and serenity. That apart, no matter how much ever you shift the color focus around the blue spectrum, all the shades depict positive attitude.
Medical web templates need to radiate trust and the capacity to heal. When a visitor scans through the services of a medical practitioner online, he expects to find the confidence that he would be treated well. No other color can pull up that kind of picture. Blue has been an all time favorite amongst medical web template designers.
You can use sky blue, ocean blue, or any other light shade of the color to bring about the best impact in your website. Darker shades are not very widely embraced though! Darker shades of blue, like indigo and purple indicate royalty and prosperity in many cultures, which are in no way related to health and fitness. The lighter shades on the other hand, belong to primary survival elements like water and the sky.
Somehow, our subconsciousness is wired to perceive light blue shades positively. It is the color of survival and life support. Possibly, that is one of those many reasons that surgeons and hospital staff generally sport blue aprons.
Green as a Complementary Shade
Light green is another shade that is extensively used in medical websites. Green depicts prosperity and well being. While core medical websites are not very inclined towards using this shade, websites dealing with peripheral medical services like power yoga, health and the like, go for green as a complimentary shade with white. Green is soothing to eyes. Using a mild shade of green on white, with a sparse use of any other tertiary color can keep a visitor on a page for longer. It feels good and effortless to the eye to go through each aspect, without getting tired.
Darker shades of green are not much favored because they do not stand an excellent combination with white. Dark green on cream or ivory white would look a disaster and designers face a difficult time deciding on the color of fonts. Secondly, dark greens pierce the iris and it actually irritates to read through the written material. In a nutshell, it is extremely tiring.
Pink as a Complementary Shade
While pink is not applicable to every medical website, those of baby care and maternity homes do great with this color. Baby pink is the seemingly favorite color here. Pink depicts innocence and bliss. And it indicates sweetness. That is the reason light pink shades do extraordinarily good for these websites.
Darker pink is a strict no-no. The reason is again the same. Dark pink looks really bad on white unless it is something related to lady fashion or beauty. Secondly, it is hard on the eyes and is not very retina-friendly (we mean the original retina of the eye, not the Apple screens retina).
Medical websites have various sub genres. The colors specified above are the most common ones that are being used. It is nothing of a trend, more of a convention. Colors like bright yellow and mild orange are being used off late for websites dealing with child care. The reason is that these color shades are bright and bubbly, convey more life and are extremely reassuring.
Whichever color is used for medical website templates or website designs, keep in mind that the light shades of the chosen color should be used. Lighter shades blend well with white and are better to read through; people do not quickly scan through and exit, just because their eyes got tired of scanning through.