More and more people are going online to search for different kinds of services, and medical services are no exception. A recent study states that 80 percent of internet users search for healthcare information online. Because of this, it’s important to realize the power of the internet as a healthcare provider in your quest to reaching a much larger section of your target clientele.
Creating a medical website can seem daunting at first. However, MotoCMS can make the process easy thanks to our wide array of medical website templates all going for an affordable price. At the same time, there are a few things that you need to pay attention to as you go about creating your medical website. This post will highlight a few invaluable tips that will help you to learn how to make a medical website to attract and retain more clients to your practice.
To begin with, it’s important to ensure that your website’s layout is simple and easy to navigate through. Having an intuitive navigation system will make it easy for your prospective clients to find the information that they’re looking for without having to jump from one tab to the next. Ensure that you link pages in such a way that a website visitor will be able to track their steps back to the homepage if they need to do so.
Next, you want to make sure that you have a social media presence. Social media is no longer used for informal communication or connecting to people; it can also be an invaluable tool for reaching the masses. At the very least, make sure that you have a Facebook, Google + and Twitter page. Encourage communication and answer your fan’s questions in a timely manner. The idea here is to build trust. Once you have the trust of a prospective client, they are more likely to seek out your medical services in a habit-forming way as well as recommend you to their friends and family.
A medical website needs to have patient forms as well as interactive forms that prospective clients can fill in to schedule appointments, send through a concern or access vital forms before they arrive at your practice. Make sure to place these forms in an easy-to-find place such as the welcome tab. You can use patient-friendly colors such as green to attract and hold their attention so they can find these forms easily. By doing this, you’re creating a sense of caring for a patient’s welfare. These little things can add up over time and set you apart from the competition.
A good medical website also needs to have contact information prominently displayed on the homepage. A great place to put this information is at the top of the homepage. Ensure that you include things like the medical practice’s number as well as the numbers of different specialties if applicable. These numbers may be invaluable in the event that an individual has an emergency and needs to get to your hospital or clinic as fast as possible.
Ensure that you have a reservoir of information via a blog which can help give your clients up-to-date information on the goings on of the field that you’re in. For example, if you are a cardiologist, you can have a blog which gives your patients information on how to eat well to ensure optimum heart health. Other things to add in your blog include updated information on what’s going on in their community and the latest in medical discoveries. All these tactics will help you rank higher in search engines and foster trust between your practice and clients.
As far as layout is concerned, please take care not to use jarring colors or overcomplicate things by using a variety stylistic web design aspects. For example, you can use neutral colors such as light green, tan, blue and lavender which are all associated with good health. Limit animation, use of flash and multimedia to places where these are needed. This will increase your website’s speed, making it easier for your visitors to access information much faster. Lastly, don’t forget to use white spaces liberally; this will give a reader’s eyes a much-needed break as they go about navigating your website.
A medical website doesn’t have to be daunting if you know what you’re doing. These tips may help you create a website which ranks highly, leading to more traffic which can be converted to potential clients.
MotoCMS has a range of stunning medical website templates available for you. You can also try out a template for 14 days for free so that you can determine if it’s the right one for your practice. You can contact us using our chat functionality in case you have any questions. Thanks for choosing us!