Creating a website and promoting your services or products is great for attracting potential customers, but it doesn’t mean that they will trust you immediately and purchase what you offer. And that’s actually where you need the best testimonials page – a reliable tool for you to share people’s experience and their minds about your product or service.
There is always a chance customers won’t believe you. Nowadays, everybody understands that the easiest way to present your product in a favorable light is to post positive customer reviews on the site, which can be fake. Why is this so? Because cliches don’t work anymore – the presentation and meaning, that’s what matters. In this article, we’ll shed light on effective using the reviews on your site. Create the best testimonials page, put an end to customers’ doubts, and increase their desire to get your product!
Why Is It Effective?
It’s evident that the person won’t immediately buy something because your site is unfamiliar to them. That is why a testimonial page is necessary – inspire confidence in your product’s perfection. Moreover, customer testimonials are considered to be a powerful and useful content marketing tool. As they contain information about product features, audience problem areas, and keywords, search engines will lead potential clients to your site without a doubt.
Put yourself in clients’ shoes – would you believe definitive text on the site or people who give their accurate feedback, sometimes positive or negative, but real ones.
Best Testimonials Pages Deserving Respect
Check out the examples below for inspiration to create the best testimonials page and learn how to achieve even better results and make your page work for you! Pay attention to the fact that it may be confusing and difficult to find these pages as they’re often called “Customers.”
The authors use customer feedback in social networks, case studies, videos, images of clients, text testimonials, and Capterra review ratings. Such a vast set of reviews makes the Bizzabo customer page extremely appealing, while the request form at the bottom calls for action.
Video testimonials are their hallmark! The mHelpDesk customer page is also focused on detailed text testimonials, ratings from different platforms (Capterra, Trustpilot, Software Advice), and case studies.
99Designs Providing the Best Testimonials Page
The 99Designs testimonials page presents you with an eye-catching video, ratings, and customer reviews divided by different categories and industries(from Accounting to Wedding), which significantly simplifies searching.
Just look at this impressive design and structure! Indeed, the best testimonials page. On the Slack customer stories page, you’ll find statistics, famous people’s quotes, case studies of different companies, and text feedback.
Types of Reviews You May Use
It’s not enough to claim how good you are and support it with excellent feedback. People need inspiration and trust to become clients. It would also be best to define your target audience and their values to give them what they want. We’ll present you with ten common types of user reviews for you to create the testimonials page.
Check-list of 10 User Reviews
The quote is the most common type of sharing clients’ opinions and experiences. For better results, you can add their photos.
Video inspires confidence in your services as customers see a natural person and listen to their true story;
Audio is a convenient way to present the overviews and save time and money.
Analysis of the case is an in-depth investigation of your client’s experience, which shows how your services or products contribute to their success.
Social networks have become integral to our lives and platforms for promoting everything we wish. Thus, the reviews of bloggers with thousands or millions of followers can bring you an impressive profit and a considerable flow of potential customers.
Clients’ interviews show all the negative and positive aspects of your impact on their business. Also, people will see the whole picture.
The authoritative opinion is a robust way to improve your reputation as people always follow the recommendations of those they love and respect.
Text from particular review sites – people share their thoughts and impressions of using products or services. It primarily works with those who are unfamiliar with your business.
Blog posts for detailed information.
Media advertising – your chance to tell about your services to millions of people.
You can always combine different formats of presenting the reviews. If you need more great examples of testimonial advertising, VocalVideo has detailed suggestions on how you can set up your testimonials page. This way, you will be able to find the best type of testimonial (or a combination of 2 or 3) for your website. Remember to weigh the pros and cons and avoid creating chaos on your page.
Tips for the Best Testimonials Page
Imagine that the product is a person. Undoubtedly, you’ll believe a reliable, sincere, and sympathetic person but reject a lying one. The same thing refers to reviews – people don’t want to be deceived, so they leave if they doubt. Every social proof must be convincing. It means that you should understand the client’s needs, pains, and desires. Check out our critical steps to the best testimonials page!
A useful review is not only about the words that convince people to buy the product. Add more visual content: images, videos, and animations will make your thoughts live.
A recommendation is more than “I like …”. Select convincing reviews that describe specific use cases for your product or service, which will make it easier for readers to relate them to their situation. Explaining how your company can help in a particular case works best. Remember, reviews are not about the lengths. They’re about the quality.
Structure of the Best Testimonials Page
Every detail on your page should be planned and have a reason for it. Therefore, we recommend using the BDA format of telling stories about customers’ experiences. Thus, people can track before and after to make conclusions.
Compliance with the Product / Service
Make life easier for your readers. Add images, videos, or links to product pages with relevant reviews. Besides, the image of the actual client and language is what matters! Make sure the reviews look and sound “live.”
When the Reviews Work – the Best Testimonials Page
They are meaningful: contain credibility and facts.
They inspire confidence and a sense of being written by a real client.
There are enough of them – follow the balance.
If at least one of the points is not met, reviews will not work.
Checklist of Questions to Choose the Format of Reviews
Who is the target audience of your business?
Do these people want to read long reviews or need short ones to make a quick decision?
Does the client rely on emotions or need a rational approach?
Will your consumer watch the video, listen to audio, or read the text better?
Do they use Facebook or Instagram (screenshots from which social networks to show)?
What thought do you want to evoke from the user with the testimonials block?
Which product benefits do you want to demonstrate?
What objections need to be removed to increase sales and create the best testimonials page?
How to Increase the Number of Quality Reviews?
Something extremely positive should happen for a person to write a useful review. That is why you need to motivate your clients or develop a super-service to get feedback. Don’t be afraid of reminding people about yourself – you can request a testimonial a little later. The timing, method of contact, and the form of requesting it are also essential!
Pay attention to a familiar way of communication for buyers, for example:
if your customers are older people, it’s better to call;
if your customers are young people, it is better to send emails or messages on social networks.
The length of the period over which a product can be evaluated is also essential. Thus, a customer can quickly assess such services as food delivery but can’t say much about clothes or cars, for example. Besides, you can increase the number of reviews and motivate people with discounts. Another key to >the best testimonials page and a high number of reviews on site is a convenient form to fill – nobody will have the desire to write something right after a lengthy registration process, unnecessary links, etc.
The Best Testimonials Page with MotoCMS
We want to present you with our new astonishing templates and their testimonial pages, increasing clients’ flow and making a profit without a doubt. Remember that you can add different blocks, audio, video, photos, sliders however you see fit and follow all the regarded tips.
Pharmacy & Medicine Web Designs
Start selling meds right now with a pharmacy website design template. Its appealing testimonial page includes the most common reviews (photos, case studies, and text feedback). This advertising agency website design is a perfect solution for creating your site. Enjoy social media integration for interacting with the target audience, a set of well-built pre-made pages that are easy to customize, including a testimonial page with statistics, photos of clients, reviews, and a handy contact form to get in touch with a website manager effortlessly.
This advertising agency website design is a perfect solution for creating your site. Enjoy social media integration for interacting with the target audience, a set of well-built pre-made pages that are easy to customize, including a testimonial page with statistics, photos of clients, reviews, and a handy contact form to get in touch with a website manager effortlessly.
Meet an excellent wedding photography website template with a set of pre-styled web pages. Moreover, it offers a collection of ready-made structures and blocks for placing your texts, photos & videos, combined with transparent navigation and intuitive menus. Thus, happily married couples will share their stories on your site and suggest your services to other people. Do you want to start a new project? This website template is an ideal decision – the best testimonials page will make people trust you, contact forms be in touch with you, e-mail subscription will allow you to collect clients’ contacts and share the latest news with them. At the same time, SEO settings will facilitate the increase of rankings.
Do you want to start a new project? This horse training website template is an ideal decision – the best testimonials page as a part of it will make people trust you, contact forms be in touch with you, e-mail subscription will allow you to collect clients’ contacts and share the latest news with them. At the same time, SEO settings will facilitate the increase of rankings.
This IT service website template is perfect for anyone offering various types of IT support. Trendy design, great functionality, and unlimited access to regular updates will help you open new horizons for business development, always be able to offer customers comprehensive information about your opportunities, and support it with convincing testimonials.
All in all, a testimonial page is created just like any other. With our templates, your reviews will look unique and harmonious on any page and any device. The widget will automatically find the best content layout for you and fit into any website design. Try a live demo without registration!
Choose the Best Testimonials Page for You
Don’t forget that reviews are tightly connected to the SEO side of your site. You should seriously reflect on the right structure of testimonials if you want to increase conversions and improve user experience with the proper web design elements. Moreover, clients’ feedback contains unique content that search engines love, which means increased traffic and higher ranking in search results. We hope that our tips will help you bring reviews to your site as efficiently as possible, and we’ll see them in action. Choose one of our templates to create the best testimonials page. Be sure that we make everything possible for you to achieve better results. Our team is open to answers and discussions 24/7!
Daria is a competent and reliable SEO Blog Manager who makes her best to present you with valuable and useful information on content, web design, and development. As a true language expert, she likes to find out how books differ from the movies based on them. Also, she's keen on dancing and photography.
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