How to Make an Equipment Website: 5 Recommendations to Consider

MotoCMS Editorial 14 June, 2017

Any skilled person who does a job well should recognize that one must have the right tools to complete any work quickly, easily, and expertly. To tell the truth, professional equipment represents an investment when the time savings and the improved quality of the output are taken into consideration. Though high-quality professional equipment is quite expensive, most people are well aware of the fact that if properly maintained, can last a lifetime and make up their mind to buy such products. If your business is connected with selling professional equipment, without any doubt, you understand that you need an e-commerce website of your own to become really successful. MotoCMS offers several excellent tools & equipment website templates which will help you make an equipment website in no time. Besides that, there are some helpful tips on how to ensure the efficient work of your online store in the future.

How to make an equipment website - main image

How to Make an Equipment Website

Target your audience

The first thing you need to think about is your target audience. Internet stores have a lot in common with regular ones. However, there is one chief difference between them – the ability of an internet client to leave your store instantly. So, if you fail to catch your visitor’s attention quickly enough, s/he will quit the store and will never turn into your customer. To avoid this unpleasant result, you should have a clear idea about who is your target client, what s/he needs and how s/he is going to use the product. As soon as you know the answers to these questions, you can apply this information for organizing your website wisely.

Use simple website navigation

If you want to make an equipment website that matters, make sure your site is user-friendly, so that customers won’t have any difficulty browsing it. Complicated navigation with numerous pages and links leading somewhere is likely to irritate the clients. One of the MotoCMS templates is an excellent solution in this case because they are well-organized and easy to use. Moreover, take into consideration the important fact that all the complicated work has already been done for you.

How to make an equipment website - tools store

You will be able to launch your wonderful e-store within only several hours of customizing and uploading the details of your products! Have a look at such a stunning and highly comprehensive Tools Market Ecommerce Website Template, and you will see how well-balanced and functional it is.

Organize your product catalog smartly

As in the case with a real shop, half of the success with an online store depends on the way you demonstrate your products. To make an equipment website that brings profit, you need to create an efficient and innovative catalog that will display the products in a creative and organized manner. It is of vital importance to you. For instance, if your company sells safety cutters and accessories, tools, holsters, and lanyards should go into different product categories.

With the admin panel of the MotoCMS equipment rental website builder, you will be able to cope with this essential task quickly and effectively. There are a lot of valuable options you will undoubtedly enjoy. You can add brand value to the items you sell and edit their extensions (such as the item size, color, and SKU) effortlessly.

How to make an equipment website - eStore catalog

You are also able to add as many pictures of the item as you need.

How to make an equipment website - product in catalog

What is more, you have the opportunity to showcase your product using a responsive slider and a carousel gallery.

How to make an equipment website - tools market slider

In addition to this, helpful product filters and convenient store search will make your customers experience even more pleasant.

Analyze your statistics regularly

To work efficiently you must pay a lot of attention to the statistics of the website. It will help you understand what products interest your customers most of all and what items need additional promotion. Moreover, you will be able to get more information about your customers’ preferences, their locations and methods of payment they prefer. Besides that, it is great if your website has Google Analytics integration. It will assist you in getting more statistics and traffic analysis. You can add the necessary links with only several clicks, using MotoCMS website builder.

How to make an equipment website - analytics

By analyzing statistics on regular terms you will be able to improve the quality of your store and thus attract more clients in the future. It can also improve your knowledge of the target audience. MotoCMS website builder offers excellent tools for tracking the detailed statistics about your customers’ activity, so it is really simple to analyze the statistics this way.

Provide your clients with different payment systems

How to make an equipment website - payment methods

Retailing different products, you must guarantee your clients’ security when it goes to payments. That is why you should make the entire payment process as clear as possible and use reliable payment systems. This is also a big advantage if your store offers the clients more than one paying system to use. This way the chances to sell the products become much better because of the number of people who are able to purchase in the store increases.

MotoCMS admin panel allows you to accept online payments via 2Checkout, PayPal, PostFinance and other custom methods and ensures the security of your customers. Besides that, MotoCMS admin panel can help you with managing your tax rates and collecting them depending on the customer’s tax zone. Sounds interesting, isn’t it?

Take advantage of high-quality SEO tools

It is not wise to underestimate the importance of the right SEO tools for the success of your website. When people need something nowadays, the first thing most of them do is start a search with a search engine. So, if you want to succeed in selling your products, your online store must be found easily. With MotoCMS templates you will be able to get most of your website due to the advanced SEO options they offer. Thus, you will be able to optimize the pages and content from the admin panel to get higher ranking in SERP.

How to make an equipment website - seo tools

Go ahead, make an equipment website, and take your equipment selling business online. You will see it is extremely easy to do it with the help of one of MotoCMS templates. On top of that, there is a 14 day free trial period for any theme. So, you have an awesome possibility to try the template before buying it. One more detail to be considered – if you finally decide to purchase the template, the changes you have been making during the trial period will be still there for you! Make an equipment website that rocks with MotoCMS!

Create an equipment website

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Tags: equipment online store equipment website tools website
Author: MotoCMS Editorial
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