Web Design & Dev

Website Builder for Dog Breeders: Simple Tips to Make a Site

Daria Kosych 15 February, 2022

Having a pet in a family is one of the best things for creating a warm and friendly atmosphere. Dogs and cats are perfect for children – they help accelerating a child’s development and become a little kid’s best friend. Those cuddly little puppies grow with a kid and help raising a carrying and loving personality. Today people often use the Internet to find a nice and doting pet for their family. Thus, if you’re a dog kennel owner, you should think of having a website that will save you a lot of time and money. You can find clients online (or let them find you in organic search) and show pups you offer your customers in the best way. With MotoCMS website builder for dog breeders, you can quickly launch a site only by customizing a template and filling it with high-quality content.

Dog Breeder Website

Why Website Builder for Dog Breeders Is Your Lifeline?

If you still don’t have a site, you should definitely consider making one. Here’s why:

  • Your competitors already have it. Yes, even in such an area you may spot multiple rivals, so you definitely need to make your breeding business visible online.
  • You need to get visible in SERPs. Having an account on social media won’t make your business rank higher in search results. Creating a dog breeder website design and optimizing it for search engines makes you easily spotted among your competitors.
  • You need regular contact with customers. It’s better to have an updated website that connects to a couple of social accounts. Thus you can kill two birds with one stone. You can stream your website updates right to those accounts and make your content visible to your social media followers.
  • Building trust in your business. If you have a website that regularly updates, it helps customers see what you offer, get valuable advice about this or that dog breed and find the latest testimonials from customers that already bought pups from you.

How to Make a Dog Website

Best Dog Breeder Websites

With our easy-to-customize website builder for dog breeders, you’ll do it in a few steps. When choosing a template for your future dog breeder website, you should consider its design consistency, usability, and search engine optimization. Here are a few simple tips on how to make a website for dog breeders more attractive for your clients.

Dog Breeder Website Design


Learn Your Audience

Before you even think of using a website builder for dog breeders, you should learn what kind of customers you wish to engage. Some of them may need a dog for hunting, some – a service dog or a listening dog to guard a house. Some people may just need a loving pet that will perfectly fit a house with children. Depending on the breed you offer, you may address certain types of customers.

Dog Breeder Website Template

Thus, you should carefully examine your potential customers and note all character traits that a breed you offer has. Dogs are not cuddly toys, they all have their behavioral peculiarities. So you may include a warning on your website and highlight those characteristics that will be suitable for only your kind of clients. Don’t forget to warn people about potential dangers this breed may have, e.g. they don’t cope well with other pets (cats, birds), are not suitable for homes with children, etc.

Dog Breeder Website Builder


To sum up, you should offer your services as a breeder only to those customers who really need this kind of pet and you can be sure they will treat it right. And our website builder for dog breeders will help you achieve the best results!

Choose the Right Dog Breeder Web Design

Website design for dog breeders should emphasize content and make it look the best. Dogs can be as cute as cats, so you may choose a nice clean design with warm colors. Choose a logo that depicts a breed you offer. Two, maximum three, colors will create a perfect design palette that cradles content and helps highlight the most important things.

Template for Dog Training School


Dog Training Website

Adding flashy images or animations is not the best idea. They usually distract visitors from the essential stuff and ruin a trustful image of your business. Keep your dog breeder website design simple and fill it with high-quality content. This will be much better for its ranking and optimization.

Dog Website


Add Cool Content

Content is king for any website. Owners of dog breeding websites should follow this rule and offer their users the coolest photos of dogs and their pups. It’s vital to regularly refresh photos to show the new set of puppies.

Pay attention to the quality of the photos you post. They should be made by professionals with the use of high-quality equipment. Skip additional filters and never use Photoshop to embellish photos. It may reduce trust in you and your website. Offer honest info and don’t try to cheat your customers.

Dog Kennel Club


You may add a blog category to your kennel website. It adds greatly to SEO and helps engaging new visitors. Offer useful advice on how to take care of dog puppies, how to fed and train them etc. Your posts should carry only helpful info that users can trust. Choose a friendly and conversational tone for your articles to push users for further communication. Thus, you will get more visitors from organic search and maybe find new customers.

Tip: learn how to write good blog post by following the link and find out some tricks that always work.

Create a Perfect Contact Page

Since your website’s main goal is establishing a connection with visitors and business development, the contact page becomes one of the most important categories of your dog breeder website design. Don’t make too complicated contact or sign-up form. It’s better to offer a few fields for a name, email, and text. Thus, users won’t be confused with too many fields and forms they should fill in.

Contact Page Breeder Site


Add a subscription form so your users get the latest info from you about upcoming events and new commercial offers. Still, don’t bother your users too much with regular emails. Test often to find out the best schedule for sending emails and make it free for your users to unsubscribe any time they want. Best Dog Breeder Website Design


How to Optimize Your Site?

First, you should choose up to 5 keywords for each page of your site(main one, secondary and alternative ones). For example:

  • the main keyword that should be used 7-10 times per 2000 words – breeding dogs website;
  • secondary one, 2-3 times used – breeding websites;
  • breeding website for dogs;
  • dog breeding website templates.

Please remember it’s essential to choose key phrases with low competition and high search volume. We’d recommend you to try Ubersuggest(as our team uses it on a daily basis) or any other free and paid keyword research tool. Second, make sure your meta description corresponds to Google requirements. Thus, Meta Title should include up to 60 characters, while Meta Descriptions should be up to 150-155 characters. Third, you should check the structure of your pages, each of them must follow the hierarchy of headlines(H1-H6).

Besides, don’t forget about internal links, relevant URLs, Alt attributes, and certain sizes and formats of images!  Also, you should pay attention to content and SEO audit, off-page optimization(quality backlinks), and analyzing competitors’ strategies. Please note MotoCMS website builder for dog breeders offers redesigned MotoCMS admin panel, where you can set up all the things we’ve discussed above.

Tip: we highly recommend you read our detailed SEO guide to learn what you should pay attention to if you want to save some money.

Conclusion On Website Builder for Dog Breeders

Making a dog breeders website can be easy if you know exactly what you need, know your potential audience and what kind of services you will offer. Without a doubt, the MotoCMS can give you the best solutions to create a platform that works.

Check Dog Breeder Website Builder

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Tags: business design create a business website web content optimization website builder website templates
Author: Daria Kosych
Daria is a competent and reliable SEO Blog Manager who makes her best to present you with valuable and useful information on content, web design, and development. As a true language expert, she likes to find out how books differ from the movies based on them. Also, she's keen on dancing and photography.