Marketing & SEO

SEO Guide – Say Bye to Flash & Keep Up With Changes

Daria Kosych 15 January, 2021

The progress doesn’t stand still, and we should keep our head above water! That’s why we offer you to take a look at some of the changes in the world of website building and ways to get used to them. Also, we’ll present you with a convenient SEO guide for your website promotion which is more actual than ever. So this article will be useful for those who have websites based on HTML or Flash, those who want to improve a current one, or even create a new astonishing site.

SEO Guide News – Death of Flash Player

Have you heard that Adobe has taken the final step towards the demise of Flash Player !? The company gets rid of old-fashioned plugins and works on improving new ones, so those who have websites based on Flash should find a new platform not to lose their clients and not appear at the bottom of search rankings. Thus, Flash content, including audio and video, will be no longer available to play on any version of browsers, and the users won’t be able to access it. Moreover, it would be best if you did not forget to uninstall Flash Player to avoid problems with your website security system.

HTML Websites Losing Their Popularity

Before, HTML was used for better structuring information on websites. Then, it became a useful tool for web design improvement. Unfortunately, it is no longer as successful as we would like. Nowadays, a CMS platform is what you need for an easy and flexible website building. It allows you to publish and manage new content on the Internet without effort. Thus, the page design is separate from its content. It downloads fast, adapts to all screen resolutions, and looks fantastic.

MotoCMS 3 SEO Guide – Your Lifeline

If you have an HTML website or use Flash, don’t sound the alarm – convert it to MotoCMS 3! The admin panel may differ slightly, but you’ll get outstanding functional opportunities. Make your site attractive and user-friendly with a reliable website builder and optimized with our SEO guide.

MotoCMS

CONVERT TO MOTOCMS 3

What’s inside?

Building a breathtaking website is simple – MotoCMS niche-oriented templates prove it! They include:

  • straightforward content and layout editing
  • widgets and useful tools
  • built-in mobile version
  • cross-browser website
  • stock photos
  • SEO guide
  • 24/7 Free Support
  • 8 slider and gallery options: slider, background slider, slider with thumbnails, sliding click action gallery, sliding gallery, carousel slider, grid gallery, reflection gallery.

Tip: read the article MotoCMS Benefits and Features to learn more about our robust website builder.

Promised SEO Guide For Everyone!

This SEO Guide has been created to help website owners and webmasters who are new to the topic of SEO and wish to improve their sites’ interaction with both users and search engines. This guide won’t tell you any secrets that will automatically rank your site first for search engine queries, but following the steps outlined below will make it easier for search engines to crawl and index your content.

SEO Guide For Everyone

Consider Top On-Page Ranking Factors

It’s vital to remember about:

  • keyword targeting
  • title and header tags
  • meta description
  • image alt-tag
  • URL structure
  • information quality

While you work on building an SEO-friendly website, MotoCMS ensures such technical ranking factors as fast site and page loading, usability, and responsiveness. Therefore, before asking why Google doesn’t see your website, please verify if you have considered the factors mentioned above. Get ready, and our SEO guide will lead you through the simple procedure of search engine optimization.

SEO Guide Rule #1 – Content is a King

Remember that quality and useful content is above all! You can work on different aspects, including all the possible promotion tactics, but you won’t cheat Google. So stop doing useless work. Undoubtedly, creating original content and analyzing its performance will influence your website more than any other factors discussed here.

Content Writing

Keywords – Your Engine of Progress

Create content primarily for your users, not for search engines, but don’t miss an opportunity to use your keywords in the text. Analyze queries that people enter into Google search and fit them neatly. According to them, search engines determine that your information matches the request, and it needs to be shown first. Check out the article about the best free and paid keyword research tools or watch a video:

Create Unique and Accurate Page Titles

Search engine optimization is often about making small modifications to your website’s parts, and it’s crucial to write accurate and user-friendly page titles. The correct design of H1-H6 headings in text content will allow you to improve the site’s ranking and bring pages to higher positions at the TOP of the SERP. Ideally, you should create a unique title for each page on your site.

Here are some SEO guide rules to follow when composing H1-H6 tags.

  • You can only use the H1 tag once per page.
  • It is necessary to use the keywords by which this page is promoted in the headings.
  • No spam.
  • Create H1-H6 tags taking into account synonyms and morphology.
  • Basic requests should be placed closer to the beginning of the header.
  • The queries used in H1-H6 must appear in the text on the page.
  • Headings should be clear, concise, informative, and placed hierarchically.
  • Use call-to-action words like ‘get’, ‘learn’, ‘boost’, ‘make’, etc.

Go to your admin panel and choose any page you would like to work with. Then go to the Page Settings and edit the page title.

Page Title

The Title for your home page may contain your website or business’s name and include other significant information (e.g., its physical location, main focuses, or offerings). Titles for different pages of your website should describe the focus of that particular page and contain your site name. Anyway, try to catch customers’ attention by compelling titles.

Pay Attention to The Correct Meta Description

Describe the content of a web page briefly with a proper description meta tag. Adding a description Meta tag to your website’s page is always a good practice, as Google might use them as snippets for your pages. Moreover, it is an excellent opportunity to provide them with a compelling reason to visit your page.

SEO Guide – What Can You Do to Improve It?

  1. Add some essential information about special offers.
  2. Encourage the reader to take action and create a sense of urgency, especially if the special offer is limited in time.
  3. Use emotional and psychological triggers. Check out how to boost sales with it.
  4. Focus the user’s attention on what they will receive as a result of clicking on the link. Use the pronoun “your” instead of “our” in the site’s meta description tag.
  5. Meta descriptions must be no more than 165 characters long. If they are too long, search engines will “trim” the extra characters.

Interlinking – Secret Key to Success

It is an essential element of website search engine optimization and an effective way to get a low bounce rate, better indexing, and website usability. Interlinking consists of putting links from one page to another. Therefore, a user can go from one section to another and study goods and services in more detail. As a result, they will be more interested in your offers and spend more time on the site.

Relevant URL – What Matters

Write “friendlier” URLs – no more confusing and long URLs that can hardly be recited from memory! Let your URLs contain relevant keywords. It will provide users and search engines with more information about the page. To improve your URLs’ structure, please, go to the Page Settings and edit the URL field.

SEO Guide Page URL

SEO Guide: Don’t Forget to Optimize Your Use of Images

You can also optimize your images. As they have a title and “alt” attribute, you should take advantage of both – add your keywords and the title that matches the image’s description.

Image Title

How to Measure Your Website Performance

In our SEO guide, we also offer you to check out some of the essential SEO metrics everyone should track.

Organic Traffic

  • Why? It helps you understand how effective your SEO strategy is (you can define the organic traffic on a monthly basis, at a geographic level, and the ratio of new visitors to the visitors returning to your website).
  • How? Use Google Analytics tool for that. Be sure it’s free and straightforward. You can see engagement metrics and bounce rate, which is essential for the majority of websites.

 Mobile Traffic – MotoCMS SEO Guide

  • Why? The majority of searches take place on mobile phones.
  • How? Google Analytics allows you to look at a mobile report. Please pay attention that the website’s responsiveness is vital in such a case, and MotoCMS 3 guarantees that.

Keyword Ranking

  • Why? It helps you understand your web page rankings for a particular keyword.
  • How? It would be best to choose keywords that have high relevance, high volume, and low competition. We mentioned the useful keywords research tools above. Ubersuggest and Google Search Console are valuable tools that show how you’re performing with organic search and help you understand what keyword queries people are actually typing into Google search.

Local Visibility

  • Why? This metric is useful for those who maintain local SEO.
  • How? Go to Google My Business, and click on Insights. You’ll see several different metrics: what queries were used by how many users, understand how many views you receive both on search results and maps, what actions people took(how many of them visited a website, called, viewed photos, etc.). Also, try not to forget about your target audience.

Engagement Metrics

  • Why? It shows how users are engaging with your website.
  • How? Check out your bounce rate.

Tip: Check out our post about bounce rate and improve your rankings.

Backlinks in SEO Guide

  • Why? Quality is above quantity. You’ll get better SEO performance with backlinks from good domains.
  • How? Use Google Search console tools to check your website’s domain authority, inbound and outbound links, several dofollow and nofollow links, and types of websites that give links to your websites. Also, Ahrefs is a useful tool for that.

Using Google Analytics and Search Console

Google Analytics is considered to be a reliable system providing free opportunities for monitoring website traffic. The only disadvantage is the difficulties with its use. Despite the fact that even some program adherents use only a small part of the GA’s entire colossal functionality and broad capabilities, don’t be scared of its complex and confusing structure! Read the guide on it and improve your site.

Google Analytics

Besides, Google Search Console is an essential tool for developers, site owners, and search engine optimization specialists. It allows you to collect data about the performance of your site in Google Search. Some of the benefits you get:

  • Improved search
  • Keywords optimized to drive traffic
  • Better results
  • Backlink analysis

So, you should make use of the tools Google provides. Undoubtedly, you won’t estimate your website productivity without tracking the traffic coming to your site and those important SEO metrics we discussed in our SEO guide. Via MotoCMS 3, you can easily integrate the Google Analytics tool and Google Search Console to control how search engines interact with your website.

SEO Guide Google Analytics

MotoCMS 3 Ready to Do Everything For You

Do you dream of increasing visibility in search engines and the amount of traffic to your site but don’t want to dive into the subtleties of SEO? Check MotoCMS SEO optimization services and trust professionals who will present you with:

  • necessary keywords for boosting your traffic
  • relevant meta titles and descriptions for better CTR
  • unique structured content
  • correct robot.txt file
  • logical URLs
  • clear XML sitemaps
  • ALT texts for your images
  • fast webpage loading speed, etc.

Feel free to ask questions – our 24/7 support team will help you with anything that bothers you.

MotoCMS Support

Tip: you can read our post for beginners in SEO or watch a short video SEO guide for beginners if this topic is new for you and you need to gather your thoughts. You’ll learn what SEO is, why you need it, how search engines work, identify some Google algorithms, and define the difference between on-page and off-page SEO.

Time to Make Conclusions

Now you know that you can convert your website to MotoCMS 3, where adding, editing, or deleting your page content is as easy as A, B, C!

We hope our SEO guide has given you some fresh ideas on how to improve your website. Anyway, we’d love to hear your questions, feedback, and success stories.

Tags: optimize flash cms website SEO seo guide
Author: Daria Kosych
Daria is a competent and reliable SEO Blog Manager who makes her best to present you with valuable and useful information on content, web design, and development. As a true language expert, she likes to find out how books differ from the movies based on them. Also, she's keen on dancing and photography.