Web Design & Dev

How to Use AI in Web Development – Modern Application and Tools

Aditya S 9 December, 2019

AI in web development is becoming extremely popular. Winning in the digital marketplace not only requires you to be present where your customers are. More than an increased digital footprint, it means capitalizing on every opportunity that can give your customers the best possible experience at every touchpoint. You also need to make sure that your website is not lagging behind your competitors.

how to use AI in web development - main image

Offering an engaging and dynamic user experience means more than making it “look good” in the eyes of the customer. It also means optimizing their online journey throughout your website, whether they’re checking your credentials or purchasing your products or services.

How your customers experience your website gives them an overview of their expectations of you as a business partner. So, imagine how a hardworking and meaty website will say so much about you.

What Is Artificial Intelligence?

This is where an effective AI in web development and AI in web design plays a very critical role. Artificial intelligence programming means developing your website to provide rational solutions to your customer’s problems.

Artificial intelligence deals with creating programs and models utilized in the work that humans do. It is nothing but making smart computers or robotic models that take over human-performed tasks by providing more efficiency and accuracy.

Artificial intelligence is expected to perform intricate work in the future, which includes surgeries, giving injections, etc., with complete efficiency. Another newly initiated arena where artificial intelligence is inculcated is web development. AI and webdevelopment

Compared with the more conventional programming, optimizing your website with AI development in mind means involving a myriad of other disciplines, such as neuroscience, psychology, or linguistics to create systems that mimic human behaviors.

To ensure your customer’s highest satisfaction and keep their loyalty, there is a need to give them what they need even before they ask.

In fact, a study shows that 57% of customers in 2020 will put their trust in companies that can give them human-like help. Interestingly, Gartner predicted that 85% of customer interactions will be powered by artificial intelligence in the same year.

This is your chance to get ahead and create a website that will rock.

What Is Web Development?

Web development deals with the formation of websites and the operations revolving around it. It maintains and enhances the visibility of the concerned site on the internet. Additionally, it is a series of tasks associated with designing a website, such as social media business, electronic business management, creating web pages, utilizing HTML, and a lot more.

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Artificial intelligence in web development is a new sector that a lot of people are into recently. With the involvement of the internet into our daily lives, particularly businesses are enjoying the aspects of AI. Precisely, companies use AI in proper marketing of their products and enhancing their brand visibility by building their websites. Managing a website is pretty complicated, and this is why people focus on incorporating AI in it.

Why Must You Utilize AI in Web Development?

People search for goods directly on e-commerce sites instead of searching them on any search engines like Google. This behavior is changing the scenario in the marketing of e-commerce websites and web development procedures as well. Elements like voice search and chatbox make the shopping experience smooth.

Here are some points that justify the incorporation of AI in web development as a smart decision:

  • Searching becomes faster and smoother.
  • It enhances interactions with clients online.
  • AI also improves brand visibility.
  • You can achieve a better personalization of the business with AI.
  • AI helps in smoothly connecting with the targeted audience.

AI in Web Development: Is It Working with Enough Accuracy?

Introducing AI in web development nullifies the excessive labor and input in the development of the website and the tasks associated with it. In general working procedures, a user interface is created manually. Later, professionals convert it into the real website utilizing the HTML wireframe. In AI web development, the user interface is in general design. Later on, it can be uploaded on the AI routine to create the final prototype website.

artificial intelligence - notion

A lot of software works on the principles of Artificial Intelligence. An example of such software is Sketch2code. This software converts a handmade website design into a proper HTML Code.

Best Practices of AI In Web Development

To effectively start integrating AI in web development, here are some important principles and perspectives to take note of so you can design your website in a way that best works for your customers.

Quick Loading Time

Your customers have a very short attention span. Don’t let them wait for your website to load or you’ll run the risk of them closing the tab. Considering AI web development can help you boost your loading time, so your customers will keep coming back to your website.

Mobile-Responsive Design

Based on the latest statistics, the globally mobile population has grown to 3.7 billion unique users.

AI in mobile web development

Put yourself in the customer’s shoes and imagine the kind of mobile experience you want to get from your favorite brand. If you see fluidity, then that’s the way your website should go. Create a mobile-ready website, so users will enjoy visiting your website anytime, anywhere.


Marketing campaigns exist for a reason: that is, to generate sales leads with the help of your website.

inbound digital marketing tracking tools

Make sure that the way you integrated AI in web development has completed and optimized landing pages, so those specific target audiences will be redirected to contact your sales support, set an appointment, or make a purchase in the most hassle-free way.

Geared for SEO

A solid SEO strategy is further optimized with data analysis tools. Search engine marketing is dependent on the data collected, making analytics tools very useful.

Now, combining the forces of AI and SEO can help you track and analyze how your website is doing, where most visitors are coming from, and what are the rooms for improvement.

All you have to do is design your website by adding AI in web development to best accommodate the visitors you generated from SEO leads.

Highly Secure

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Cybersecurity evolves by the day—so should your cyber defenses. When designing your website, you must always consider the safety and security of your customer’s information and follow security protocols to prevent financial and reputational risks.

Progressive Web Apps

Progressive web applications add more flavor to your website. They combine the limitless features of the web, as well as apps, to boost the user’s overall experience. Progressive web apps include push notifications and animated pages, which you can consider adding to your website as well.

Modern Application and Tools Associated with AI Web Development

A lot of things came up which utilized AI for successfully executing a specific operation. One of the successful tools associated with AI is Adobe Sensei. Adobe Sensei is bringing the e-commerce companies all under one roof providing “A” class facilities on enhancing user interfaces and experiences as well.

AI in web development example - Adobe Sensei

Artificial intelligence usage is still a debated topic. The majority of people think it is eating up the jobs meant for humans. Thus, it is creating a huge gap in the employment sector. One such job which it is managing is the web development which we are discussing here.

Often, it happens that a person who is extremely efficient in web development lacks the skill of designing a website or a web page. In such cases, AI comes to rescue. The AI facilities fill up this gap in a web developer’s career. Mainly, AI helps him or her out by providing basic ideas about designing a website.

AI enables its users to develop creative designs of websites and web pages. Precisely, AI can provide basic layouts, picture editing facilities, font selection, and a lot more. These are all done by the selection of different tools and modulations provided by artificial intelligence.

The Future of AI in Web Development

With people’s interest in incorporating technology and the internet into every work, a career in artificial intelligence is extremely profitable. A degree in AI learning can be a pathway to building a secure future for such demand in this field. No matter how much technology takes over our daily work, it can never work without the guidance of human creativity. So, planning to pursue a career in artificial intelligence can never let any person down.

Artificial intelligence is still a newer aspect to the majority of the people out there. If utilized properly, it can benefit both the user as well as the organization. Let’s focus on the pros and cons of AI in web development.

Advantages of AI in Web Development

AI and apps

Enhanced User Experience

AI changes the overall functioning of a website, thus converting it into an easily manageable thing. So, incorporating artificial intelligence into your website is one of the ways to convert it into a user-friendly version. This way, it will enhance the user experience for your customers. Furthermore, it will massively enhance your brand visibility and bring you recognition from your targeted audiences as well.

AI provides elements like product segregation and suggestion based on preferences, chatbots, etc. Thus, AI plays an essential role to make the website extremely easy to navigate and understand as well.

Better Communication with Customers

The facilities of chatbots and direct contact with the company are thus changing the dimension of communicative means between an organization and its targeted audience.

Personalized Data on Websites

When you incorporate AI into your site, it will function accordingly for every client who visits your site. Understanding their preferences, it will start suggesting content or products to the individual. Thus, it will play a key role in enhancing your marketing strategies as well.

Voice Searches

voice search as artificial intelligence

This is one of the new practical strategies that companies associate with AI to make the user interface smoother. The majority of the people out there surf the net via their smartphones, and often they find it difficult to type continuously. This is where voice searches become helpful. Voice searches are nothing but searching for products and content on a particular firm’s website. Customers just have to say the name of the thing and press the microphone button on the search bar.

Disadvantages of AI in Web Development

Taking up the Working Space of Humans

According to a survey, if AI continues to enhance this way, by the year 2030, it will definitely take up certain jobs that humans do now. Since their accuracy is far more than humans, jobs like app development, etc. can be done by them.

Not Getting Enough Exposure for Creativity

The use of AI in web development majorly provides a generalized solution to every user, unless it possesses the facilities of customization. You can sometimes see that artificial intelligence created the same website layout for multiple users. It is a machine-oriented work.  They work on a series of programs and codes. Additionally, they do not possess knowledge beyond these programs. Hence, their capabilities and knowledge are confined to a certain portion only. So, they often tend to create the same design for multiple users, thus not providing enough exposure for creativity here.

Invading Privacy

security and the use of artificial intelligence

Since the whole working procedure is machine-oriented, there lies very little clarity on the maintenance of privacy properly. The consumer’s information possesses a lot of chances to get open or leak, no matter how secure the whole system remains. In fact, the entire process works on the internet and is the machine-oriented. Consequently, the spreading of private information can happen at any time without your awareness in many cases as well.

Hard to Understand

There are still quite a lot of people who are not aware of the working principles of artificial intelligence. This whole process is quite difficult. A person with minimum knowledge can never handle an AI-based website. This often disappoints a lot of people. So, it secludes users from enjoying the good working aspects of artificial intelligence.

Machine Learning and AI

After AI in web development comes machine learning, which allows users to create software that analyzes the user inputs. As smart as it sounds, this helps you decide what elements can work best to create the best user experience.

This enabling technology creates smarter applications that adapt over time by gathering user information, such as idiosyncrasies and preferences, to help you create winning marketing strategies.

E-mail Marketing

Let customers subscribe to your website to stay up-to-date with your brand’s latest promos and announcements.

AI in web development and email

Marketers like you need a hand in converting leads into loyal customers, and this is one way to make it possible. Just remember: you’re going to need all the data of the customers flocking to your website. So, one of the most effective ways to do this is by integrating AI into web development efforts and utilizing the best email marketing practices.

Social Media Marketing

AI in web development can serve as a tremendous opportunity to boost your social media efforts. More than 2.5 billion people are already on social media. This number will continue to grow in the next three years. So, there’s no reason for you not to link your social media marketing efforts with your AI web development strategy. Create a social media marketing plan and get the most out of combining AI and social media.

For example, Facebook is putting its efforts into improving artificial intelligence with its facial recognition feature—this prompts users when a contact uploads their photo and uses it as their new profile picture, even without tagging them.

Taking advantage of AI in your social media efforts not only gives you the power to integrate facial recognition capabilities. It can also offer tremendous benefits like social media content generators, chatbots, and data curation.

Tracking Enabled

Your website’s design should show whether or not the way you created it is effective. Gauge key indicators like traffic, conversions, and goals to keep track of your website’s analytics.

Perspectives On Artificial Intelligence Programming

World of Augmented Reality

Augmented Reality is changing the future of user experience in such a way that it blends how the environment looks in real life with audio, video, olfactory, and haptic elements.

AR and AI in web development

Today, developers are able to design websites that allow users to interact with their mobile devices. For example, some sites now require you to visit websites or applications to manipulate your preference in terms of home lighting or your air conditioner’s temperature.


Using AI in web development not only helps you create a more personalized website for your customers. If you have a brick-and-mortar store, you can also make it a part of your customer’s in-house experience.

Want to take your user experience to the next level? Digitize the way your customer’s shop, for example, by letting them talk to robots that can understand their needs.

The Use of AI in Web Development – Examples

Let’s have a look at the common websites which are diligently utilizing artificial intelligence. The whole motive behind the incorporation of artificial intelligence in website management is to improve the user experience and passively enhance the company’s marketing as well.


This is an application that enables you to create your website with no complicated procedures associated with it on your own. Firedrop uses an artificial intelligence named Sacha. This application enables you to choose everything you need to incorporate in your website, even the font style of your content.

AI in web development - Sacha web page builder

The Grid

This is one of the pioneer names in utilizing AI in web development. It enables users to create a website by knowing their prospects. The users mostly elaborate on their requirements, provide photos and examples, and get a ready website. However, unlike website builders such as MotoCMS, the Grid does not provide any opportunities to customize the websites created.  Often, it happens that software with AI creates two or more similar sites for different companies. This is a huge disadvantage.


This is one of the most popular e-commerce websites. A huge amount of people all across the globe surf this site daily. The artificial intelligence of the site enables us to search numerous products under one category. Furthermore, it provides us with suggestions through our search history. Also, it keeps track of our searches as well as helps us to segregate products from a huge lot.

AI in webdevelopment - amazon shopping


This application requires no particular definition or introduction. Netflix has been changing the whole scenario in the entertainment industry as time is passing. The artificial intelligence utilized in Netflix understands the user’s preferences. Accordingly, it provides content to them as suggestions. Artificial intelligence guides this whole procedure. Once we input all our preferences and genres, Netflix starts suggesting to us different shows. The application of AI solely does all this.

AI in Web Development – Opportunities

Can pursuing a career in web development be fruitful in this era of technological advancement and the emergence of AI?

No matter how much this world start taking help from technology and make things easier by its application, creativity can only come from human minds. Artificial intelligence can only make the process easier to make you reach the finishing line. Still, the whole procedure of building a website will be done only through you. So, artificial intelligence here is just a medium of getting it done.

In the battle for AI vs. web development, you definitely cannot find a champion because both are somehow interconnected. Moreover, they cannot work without the help of the other. So, it is advisable not to waste time in thinking and rethinking about AI vs. web development. Instead, pursue a proper career in web development and build a secure future.

AI is not a new buzzword. In fact, it is evolving and will continue to persist and refine itself to benefit many aspects of our lives. It will continue to revolutionize the way we work, play, and perform our daily tasks.

With the massive growth of data brought by the Internet of Things (IoT), AI is not just a nice-to-have for your web development; it is now becoming a critical tool in helping you do your business and changing your customer’s way of life. If you’re not following the AI development trend yet, you’re going to lose the competition.

Constant Innovation

Building the right framework that will allow smaller players to compete in a highly-competitive marketplace will go a long way in helping customers address their business challenges.

The need for constant innovation and invention lies not only in the hands of big tech giants, but the emerging ones as well. Therefore, AI in web development not only benefits the established companies but also every organization that seeks continuous growth.

Growth of Interfaces

Conversational interfaces include a human touch to create a more personalized user experience. Some websites use Facebook’s Messenger to stay in touch with visitors by using a feature that’s very familiar to them.

ai and ar development image

Aside from the website, voice interfaces are now also upon us: we use voice to research on search engines, send messages, make, accept or reject calls, control our devices and shop. The options are limitless, but they all require AI to collect and store user data.

What Changes AI in Web Development Can Bring

There are numerous changes that AI is going to bring in the field of web development. The most significant change that artificial intelligence is going to bring in web development is smoother working experiences and time management facilities as well. Since the whole working procedure is becoming extremely accurate and machines control it, chances of ending up with mistakes are very sleek.

  • Perform rigorous work without fearing about wasting time.
  • Avoid the procedures of building up a website from scratch.
  • Customize content according to the preferences of every individual visiting your site.
  • Let the naive people with no understanding of web development create their user interface.
  • Get the work of web designing done if you lack the capabilities of designing an interactive website prototype.

All of these changes will immensely benefit web developers. If rightly utilized, artificial intelligence is definitely going to make the path extremely smooth for web developers out there.

AI in Web Development – Conclusion

Artificial intelligence is undoubtedly a blessing for mankind, especially for the web developers out there. It makes the whole procedure of building a website straightforward and hassle-free. Artificial intelligence eliminates unnecessary hard work and incorporates shortcuts to achieve the same at the ease of time. So, AI possesses a threat to cut off employment. However, in the case of web development, only professionals can do a superficial job. Web development requires a lot of creativity and personalization. Otherwise, every company out there will end up with the same user interface and website design.

Artificial intelligence is everywhere and will continue to progress by the minute. Rapid technological advances allow you to be more in touch with your customers and address their needs in real time. With the help of AI in web development, you can stay connected with your customers and attract new ones more efficiently.

Artificial intelligence is, after all, a machine that can never function on its own independently. Humans made it; its working principles are designed by humans and are confined to a certain extent by humans only.

AI will evolve, and so will your business. The only question is, what’s next? If you have any ideas or responses on the topic – don’t hesitate to write them in the comment section.

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Tags: AI artificial inteligence web developer news web development web development news
Author: Aditya S
Aditya works as a Growth Assistant at AirTract.Com, a social platform wherein people ask questions, read and write articles, share knowledge and experience. He has a Bachelor’s Degree in Computer Science Engineering and has been working in the field of Digital Marketing for the past two years. He is also a voracious reader and a big sports fan.