Marketing & SEO

Video Marketing Statistics 2019 – Latest Trends and Infographic

Oleh Koropenko 6 November, 2019

There is no doubt that every single business, be it large or small, is looking to grow and expand. However, this isn’t an easy task to achieve. And the competition is big, which is why these companies are on the constant lookout for new opportunities, ways, and most important of all, tools to help them grow. One such tool that has taken the number one spot in the past few years is video marketing. Here, we’ll have a look at the recent video marketing statistics and trends.

video marketing statistics main image (2)
Here’s the deal. More than 90% of modern marketers use video as a marketing tool. And while making and publishing videos doesn’t directly contribute to your pockets, smart businesses use it as an efficient strategy. This strategy helps to improve click-through rates, traffic, and overall consumer engagement. That’s why today we are going to focus on video marketing, what makes it different from other marketing tools, why it helps so much, and what benefits it offers in the world of business and marketing.

Brief History of Video Marketing

In the past few years, video marketing has become an inescapable part of our daily lives. Whether you belong to the creator, brand, or consumer segment, in today’s digitalized society, videos are all around. But things weren’t always like this. So, to better understand how video marketing became one of the best advertising tools on the market, we need to take a deeper look at its roots.

Video marketing made its first appearance back in 1941 when American watchmaker Bulova published a short video advertisement on a New York TV station during a sports match. Some 40 years later, MTV launched. They played the hit music video by The Buggles Video Killed the Radio Star and their message quickly became reality. The big turnover for the world of advertising, however, took place when Apple released its first commercial for the Macintosh during a Super Bowl game.

Here’s what happened next. Businesses and marketers with a sharp eye for opportunity quickly saw the untapped potential of video marketing. Since then, they have been implementing it in various ways to promote services and products, connect with their target audience, and skyrocket their sales. Back to the present day, and with the rise of the internet and social media, and marketers see videos as far more preferable than any picture or word-based content.

Why you might ask? Well, we are about to find out.

Basic Video Marketing Facts You Need to Know

Down below are several basic facts on video marketing you need to know to see why it’s better than other marketing types. Take a look.

It Leaves an Impression

The latest video marketing statistics 2019 reveal that as much as 80% of interviewed users can recall a video advertisement they have watched in the past 30 days. What are more, studies show that, on average, a one-minute video is worth 1.8 million words.

It’s Everywhere

Video marketing is all over the internet and social media. More than 75% of users watch online videos every week, and around 55% of them watch videos every day.

video marketing statistics - frequency of video watches

It Grows Sales and Audience

According to studies video marketing stats, more than 1 billion hours of video are consumed on YouTub every single day. In addition to this, social media videos have been shown to generate 1,200 times more shares than text and images combined, and statistics reveal that users who watch a video advertisement about a product or service are 1.8 times more likely to purchase it.

If you are surprised by these facts, hold on tight because it doesn’t end here. Videos on a landing page increase website conversions by a whopping 80%, and according to estimates, video content is going to make up as much as 82% of all consumer web traffic by 2020. Without a doubt, this makes it one of the most popular advertising methods.

video marketing statistics - generating shares

Video Marketing for Business Data

Now that we’ve quickly covered the basics, we are going to focus on the numbers and some of the outstanding statistics and trends in the digital marketing world which will help us reach some conclusions.

It Generates More Leads

Video marketing for business has been shown to generate more leads. In fact, videos produce over three times as many leads as outbound marketing. And the really interesting part is that it costs 62% less. This has given businesses the freedom to spend more money on creating quality content which is highly appealing to the public.

People Enjoy it More

The most recent video marketing trends show the target audience prefers video content to any other type of content. As we mentioned above, 80% of users recall a video advertisement they saw in the past 30 days. In addition to this, 87% of consumers agreed that they would like to see more videos from their favorite brands.

This caused the usage of audio/visual content to increase by an incredible 64%.

Numbers don’t lie, and the message is clear – the target audience remembers the information for a longer period of time when they see someone talking directly to them. It also allows for a richer experience, so no wonder video consumption trends are at their peak.

It Targets Everyone

While things are a bit more specific with pictures or text, all age groups and types of audiences accept video content. When it came to learning about a new product, more than 60% of people agreed that they prefer video. The beauty of video marketing is that it can reach all sorts of people. Children, teenagers, and adults on a global scale think videos are highly effective at catching the attention of everyone.

YouTube Has More Than 1 Billion Watch-Hours Per Day

YouTube recently revealed that it has more than 1 billion watch-hours per day. This makes it the second-largest search engine in the world, available in 91 countries and 80 different languages. With this mind and with the goal to boost their brand’s social media presence, more than 70% of marketers have embraced video marketing for business and now post videos on YouTube.

YouTube in video marketing

But YouTube is not the only game in town. According to video marketing statistics 2019, 74% of marketers post two stories on Instagram per month, and 81% of them post videos to other platforms, such as Facebook.

video marketing statistics - social media platforms

Videos also have more advantages in search engines than other types of content. Research reveals that a video posted on YouTube is 52 times more likely to show up on page one.

Video Marketing Statistics – Videos Shares Generation

When you dive deeper into social media video statistics, you will find out a lot of things about the platforms themselves as well as the public they reach. Different websites and channels tend to influence different demographic groups. For example, Instagram, Facebook, and Pinterest are more likely to influence the purchasing behavior of women, while Twitter and YouTube influence that of men.

Video marketing stats show that videos posted on social media generate 1,200 times more shares than images and text combined.

With this in mind:

  • 74% of internet users follow brands on social media, and 96% of them interact with these brands
  • 48% of people are more likely to share video content than social media posts, blog posts, or articles, according to the latest video marketing trends.
  • 84% of online consumers review at least one social media channel before purchasing, and 85% of the overall consumers aged 18 to 34 have purchased a product or service after watching a brand video.

Videos Attract More Shoppers

video marketing statistics - influence on decision-making

Records show that 67% of people are more likely to make a purchase after watching an advertisement on social media, and as a result of this, 88% of marketers revealed they are highly satisfied with the return on investment (ROI) on video.

If you are a contact creator yourself, the goal is to make informative, useful, and engaging content for the videos you make. According to the statistics of video engagement, videos up to two minutes long are far more engaging. And with happy consumers comes a big reward for the content creator.

Video Marketing Statistics – Website Conversion Increase by 80%

Video marketing statistics 2019 show that viewers are likely to stay on a website for a longer period of time if there is a video featured on it. This is because video content boosts credibility, helps grow trust between the business and the audience, and makes it is easier to learn more about a brand if there is some sort of fluid explanation.

video marketing statistics - conversion rates

Here’s the thing:

  • An average conversion rate for websites featuring a video is 4.9%, and 2.9% for those that don’t.
  • Videos, as well as other user-generated content, increases the website conversion rate by 16%.
  • Emails containing videos lead to an over 200% increase in click-through rate according to video marketing stats.

Video Content Is the Future

If the current video marketing trends continue, estimates suggest video content will make up around 82% of consumer web traffic by 2020. This comes after a study revealed that87%of companies use video as one of their main marketing tools in 2019. In addition to this, smartphones will represent 44% of global IP traffic by 2022.

video marketing statistics - benefits of video

According to video marketing statistics 2019, the demand for video is slowly but surely increasing across the world. People prefer playing videos on their smartphones rather than computers. Additionally, that trend is going to stick for a very long time. This is why modern business advisors advise their clients to optimize their websites and video content for mobile devices as well.

Another new trend of video marketing is to make video content not just compatible with mobile devices, but to play videos vertically, or in portrait mode.

The numbers never lie. It is perfectly clear that video marketing is one of the main marketing methods of the future that actually promises solid results.

But if you are looking to grow your business and take it to the next level, you are probably wondering what you can do to take your first step in the world of online video marketing

Useful Video Marketing Tips and Stats

So without further ado, we are going to share with you some more video marketing statistics 2019 and tips that you will find useful in the long run. They will help you achieve some skyrocketing results.

If you are wondering whether you are ready to use video, the following stats and tips are undoubtedly going to convince you. If the information so far hasn’t helped you decide if you want to invest in video marketing, we suggest you take a look below. See the massive impact of video marketing for yourself.

Influencing Different Demographic Groups – Video Marketing Statistics

There is no doubt that video content is highly important and influential. In fact, there is a growing demand. And thanks to videos, you can improve the effectiveness, influence, ROI, as well as the awareness of your brand. Some video marketing statistics 2019 that support this are:

  • More than 52% of consumers are likely to purchase from a brand they follow on social media.
  • The demographic group most influenced by social media advertisements are Millennials.
  • Both video advertisements and video marketing efforts on social media demonstrate over 80% ROI.

video marketing statistics - demographics by age

Video Marketing Statistics – Increasing Popularity of Videos

In addition to this, it is worth mentioning that videos are becoming more and more popular with the public, with 87% of viewers requesting more video material in 2019.

  • Research shows that more than 75% of video viewers are using mobile screens.
  • A study based on YouTube revealed that the social media platform receives more than 30 million visitors per day.
  • More than 80% of marketing professionals use video content on their website and blog posts.

This goes to show that big businesses are focusing on the marketing industry and are following and adapting to the latest trends. One such trend at the moment is social media, and here are the stats to prove it:

  • More than 100 million hours of video content is being streamed on Facebook alone, and Instagram is quick to follow with more than one billion active users every month who create and view stories and scroll through videos.
  • Facebook still holds the number one spot as the preferred social media platform for marketers (84%). Instagram is following closely (74%), video marketing statistics 2019 tell us.

Here is another thing that will help you in the long run. It will assist you in building a stable target audience, growing your brand, and connecting with people in the following trends. You should be on the constant lookout for the next big thing. In fact, it will capture the attention of the world and then use it as the basis or your content. This approach is going to bring you tons of new traffic.

Latest Video Marketing Trends

Now that we are through with the stats, we are going to dive further into video marketing and explore some of the successful trends that businesses implement to stay ahead of the competition.

Brand Videos

Videos, where brands promote their products or services, are gaining a large amount of popularity. Studies show that 70% of consumers claimed they have watched and shared at least one brand video on social media.

brand and event videos

Event Videos

Event videos have also gained popularity over the past few months. Statistics show that videos of popular and interesting community events increase the favorability of a brand by 63%.

Explainer Videos

We mentioned above how people favor video content more than any other type. Actually, it allows them to experience someone talking directly to them or explaining a service or a product better. The fact that explainer videos are one of the best types of video content is no coincidence. According to video marketing statistics 2019, more than 95% of viewers reported watching explainer videos on many topics. People claimed they preferred them more than some other types of videos.

explainer and animated videos

Animated Videos

If there is one type of video that takes the top spot among explainer videos, it is animation. People absolutely love watching explainer or other subject videos which are animated. The reason for this is simple. The animation shows the creative side of the content makers and leaves room for creativity and fun. Plus people are more likely to pay attention to something that is unique.

Demo Videos

Demo videos also deserve a high spot for being a hot trend. According to video marketing stats, more than 10% of consumers reported that they watched a demo video when deciding whether or not to purchase a product or a service.

How-to Videos

Without a doubt, the most popular type of video content is how-to videos. These types of videos can be found all over the internet, not just on social media. They aim to provide a boatload of information on various topics. Additionally, they offer solutions to a large number of everyday problems.

how-to and demo videos

Square Shaped Videos

It may come as a surprise, but with the rise of Instagram, consumers adapted to square-shaped videos. Now, people prefer them over most other sizes. This information comes from a study that showed that these types of videos bring 35% more views. Furthermore, these videos have at least 100% more engagement than other video content.

square shaped videos

AR and VR

Augmented and virtual reality videos have taken social media by storm in the past few years. More than 70% of consumers reported seeing a number of benefits from using AR in their daily lives or at work. In addition to this, approximately 14% of video marketers reported efficiency in using VR as a quality channel in 2019.

AR and VR videos

Disappearing Videos

Disappearing videos is also a popular trend this past year. The number of daily active users who share disappearing videos on social media platforms such as Instagram, Facebook, and other websites is more than 150 million at this very moment.

Live Videos

Right now, viewers prefer watching live and on-the-spot videos eight times more than on-demand videos. Numerous live-streaming apps help businesses to grab the attention of audiences.

disappearing and live videos

Video Marketing Statistics – FAQ

We’ve covered everything you need to know about video marketing and what it may bring in the near future. Now, we are going to focus on some of the most frequently asked questions. We’ll answer them in the best manner we can to help you learn more.

Q: What Percentage of Internet Traffic Is Video?

A: Sources reveal that from 75% in 2017, video traffic is expected to jump to 82% in all internet traffic by the year 2022.

Q: What Percentage of Mobile Traffic Is Video?

A: The statistics about mobile video growth are astonishing even in remote territories. Mobile traffic is growing at a skyrocketing rate faster than satellite, cable, and others. Approximately 52% of all website traffic around the world was generated through mobile smartphones in 2018.

Q: What Is the Number of Videos Watched per Day Overall?

A: Studies show that people watch more than 500 million hours of videos on YouTube alone every single day. So, YouTube marketing strategy is very important for businesses.

Q: What Is the Perfect Length of a Video?

A: From their own experience, large businesses reveal that the perfect length for a quality marketing video is under two minutes. Such videos are the most effective in maintaining the viewers’ attention for the right amount of time.

duration of video

Q: Does Video Marketing Improve Conversion?

A: Video can boost website conversion and has been shown to do so by more than 80%.

Video Marketing Statistics – Summing Up

With all this in mind, it is easy to say that video marketing is a method that has defined the present. Moreover, it will grow even more in the future. It is important to remember that the key to making most types of content work is to be consistent with it. This means that the content should be distributed regularly, at a clearly defined hour or day or week. Other than this, it will also help if you focus on engaging and building a connection with your target audience. The audience is the key, and they can provide feedback on what you can improve and change your content in order to make it better.

In recent years, the marketing industry has adapted with the newest demands and introduced explainer engines, online courses, and tutorials on how to fully utilize video marketing the right way. Now, all we can do is wait and see where video marketing goes next.

We hope this article helped you learn some useful video marketing statistics 2019.

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Tags: digital marketing marketing strategies marketing trends online marketing social media video marketing
Author: Oleh Koropenko