It is impossible to imagine the contemporary industrial world without transport. The world is very much like a vast organism with veins formed by roads and highways. Fast-moving cars and tracks resemble blood cells greatly. It is crucial for this body’s health to make these cells function properly and move with the necessary speed to the chosen destination. Therefore, so many entrepreneurs in the logistics business want to learn how to make a transportation website that brings profit.
The Necessity of a Transportation Website for Your Business
Without any doubt, as a professional, you realize perfectly well that nowadays your company cannot work efficiently without being taken online. First of all, with a website of your own, you save your time and your clients’ valuable time. Moreover, this is an excellent possibility to fight the competition, which is exceptionally high in this sphere. Also, it is quite clear that the company site is one of the most effective advertising solutions. So, a top-quality transportation website with powerful tools will undoubtedly help you get more attention from your potential customers. And lastly, a functional online platform is an excellent way to show how reliable you and your company are.
There are numerous transportation business niches (e.g., international delivery, taxi service, moving companies, logistics, etc.). But the same things are expected of any transportation company:
The critical value in this sphere is time. The well-known phrase ‘Time is Money’ is about transportation. When choosing a transport company, customers always pay attention to how quickly it can complete the services.
The second important issue to take into consideration is safety. Whatever field a transportation company works in, it must be reliable.
Top 7 Useful Tips on How to Make a Transportation Website
It doesn’t matter if you are an owner of a successful business with a long history or just a beginner; saving money is always good for any company. To discover how to make a transportation website yourself is undoubtedly an excellent way to keep your money. Now it is relatively easy due to MotoCMS’s high-quality website templates. The best news is that you don’t need to have any idea about coding or web design to succeed. The only thing you have to do is to choose a suitable template. With a built-in user-friendly admin panel from MotoCMS cargo website builder, the whole process of website building becomes a delightful task.
Whether your company provides taxi or moving services to a local community, or you’re offering global logistics services to a broader audience, our list of simple pieces of advice will help you to make a successful transportation website of your own.
1. Make an Excellent First Impression
One of your new website’s primary functions is supposed to fulfill to attract a target audience. That is why you have to do your best to ensure a prospective client won’t leave your page without ordering a product or purchasing a service. To achieve this desirable result, pay attention to the following details:
The first thing that comes to your mind when thinking about transportation is the latest achievements in technology. Therefore, you should build a modern and functional transportation website design to create the right impression. You may use contrast colors and bright pictures to draw the users’ attention. Think of adding some stunning visual effects and pop-ups. Besides, you may also consider using photos of your vehicles as background.
Put the logo and the brand name on each page so that people can remember your company and easily recognize it among other competitors.
Use the images of the people who work with you. Thus, you will give your company a human look, which can make your site more reliable. Both your customers and the team will appreciate this decision. Your loyal and prospective clients will feel more secure, and the staff members will understand that you really notice their efforts.
Once you start designing your transportation website with the MotoCMS subscription-based web constructor, you should define the essential design concept. Look through the site of other popular logistic or cargo companies to figure out what draws a target audience’s attention. After getting an idea of how your transportation website should look, it’s time to proceed to the template customization. Pay attention to the following details to create a homepage that will motivate visitors to use your services.
As a rule, users quickly scan the homepage, picking out key sentences or images, instead of reading every word on a site. Therefore, the website’s homepage should instantly broadcast your core message to the target audience. Thus, consider the idea of your homepage design beforehand to make your site eye-catching and memorable.
To create a presentable and inviting homepage design, you need to pursue the following tips:
keep important content above the fold so that visitors understand your business idea from the very beginning;
choose a pleasant color scheme and appropriate fonts to focus visitors’ attention on what is crucial;
space out your content, leaving some areas blank to give the design a more well-balanced feel;
add high-quality images, animation, or icons to draw more users’ attention;
include call-to-action buttons to motivate prospective clients to sign in or purchase your services or products.
If you want your customers to find what they’re looking for quickly, you need to implement detailed information about your business. Also, ensure your site is well-structured; otherwise, people can’t be able to navigate your platform. Create different sections and pages to share the relevant information about your services, contacts, pricing plans, projects, etc.
Add a blog to provide your clients with useful information about your niche. Interact with people to become trustworthy and make them your loyal customers.
Keep in mind that once users can effortlessly scan your content and effortlessly read it, they start becoming your customers with great pleasure! Therefore, when you work on your website’s readability, you increase your sales and incomes.
Achieve website readability using the following rules:
set contrast between your text color and background color;
utilize text themes;
use large letter size;
choose serif fonts or sans serifs, depending on the type of content;
don’t use more than three different types of fonts throughout a single site.
If you want to become a top logistics company, it’s vital to tailor your platform to all users. Whether your customers are proficient users or newbies, who are not familiar with online ordering or Internet services, you must do your best to ease the navigation on your site for all of them. Make your transportation website straightforward and intuitive. Ensure you provide a simple interface, the right construction, prominent and concise call-to-action buttons, and many other design customizations. Thus, you will further the goal of gaining popularity in your region or across the globe!
Once you fulfill all the requirements mentioned above, make sure your website is speedy enough for smooth operation. According to numerous researches, users won’t stay on a site that loads pages longer than 3 seconds. Therefore, your essential task is to make your platform fast so that every visitor would like to become your customer.
You should make it clear from the very beginning what your company’s specialty is and emphasize what you are great at. Check out our recommendations on how to apply this idea when building your transportation website:
Pay Extra Attention to the Services Page
Create a clear and understandable description for each of them. Besides, make it easy to navigate for a client to choose what he needs. Be honest with your customers and provide the full information about the price policy right away. Moreover, feature the technical details of the services you offer.
The longer you are on the market – the better. Let the clients know about it when choosing an appropriate website builder. Showcase your experience in the gallery or portfolio section by adding your latest projects there. Also, you may include videos showing how excellent your services are.
Feel Free to Use Testimonials on the Transportation Website
The customers are looking for some reliable services, and your task is to demonstrate that you are trustworthy! Let your visitors see that your company is indeed faithful. Most people are likely to believe other people’s feedback rather than the information on your site. Therefore, consider that contemporary consumers tend to read feedback attentively before choosing a company to go with.
Make Your Transportation Website Easy-to-Use
The cargo tracking system is of great importance to your customers. Pay additional attention to it as well. Keep the design simple and easy to use. Make sure the information is updated as often as possible. A reliable tracking system will help you win your customers’ trust and, as a result, bring you more clients in the future.
4. Create A Unique Logo
Having a unique logo makes your company and brand recognizable. If you still don’t have a logo, it’s time to proceed to its design. Don’t know what to start with? Check MotoCMS logo design services that will help you to make an exclusive emblem for your brand. Ensure it conveys your company’s message too so that your customers could easily recognize you out of thousands of competitors.
Nowadays there are a lot of transportation companies, so competition in this sphere is severe. So, it is crucial for your business to quickly make sure that your prospective clients can find your transportation website online. MotoCMS website builder offers reliable and efficient SEO tools and services, which will secure you with a top Google position. No one prospective customer will miss your transportation site with our SEO specialists’ assistance.
6. Ensure Your Transportation Website is Compatible with Mobile
An efficient transportation company implies communicating remotely in a fast and effective way. In the modern world, most clients and drivers have smartphones or tablets. It means that communication is possible even on the go. With a responsive transportation website, you will be able to provide high-quality services and stay easily reachable.
Moreover, there is one more thing to take into consideration. Any reliable transportation service requires a lot of paperwork connected with data collecting and managing. To deal with these tasks faster, you may create unique forms on your website to be filled online (e.g., your drivers can help keep the information about the cargo updates by supplying the necessary details using their portable devices). Thus, you will reduce the amount of paperwork and ensure a higher efficiency level by eliminating waiting.
Post your text and image-based content on different social platforms like Facebook, Twitter, YouTube, and LinkedIn to attract more attention to your transportation services. Reach your audience using engaging, useful, and interacting content to interact with users. Work on your social media page design, as it must instantly catch the attention of the visitors.
Professional Transportation Website is of a Great Value
Manage your transportation business with a professional, well-designed website of your own more safely and accurately using extensive MotoCMS opportunities! Build a functional online platform that is easy to navigate and take your business to a new level. Go ahead and choose your own transportation website template among the extensive collection of layouts provided by MotoCMS to launch your site in a few days.
Rest assured, you will be satisfied with this solution for 100%, as you even don’t need to pay for it at once. Take advantage of an excellent opportunity to test a free 14-day trial version of any given template before making up your mind. Pick your web layout, customize it, and buy it out with all modifications at the end of the test! We hope that now you know everything about how to make a transportation website that matters! Good luck!