How to Make a Game Website: Three Success Factors

Allison Reed 27 March, 2020

Games have become extremely popular in the last decades due to miscellaneous breakthroughs in graphics. The game development industry has grown into a gigantic mechanism. It connects professionals of different backgrounds but with the same calling – making this world more entertaining. Therefore, we are using social networking platforms for entertainment, online business, and so on. Thus, the Twitch viewer bot is being used to increase engagement. Who could believe fifty years ago that an average person would spend about six hours a day just playing video games? That is why it is no wonder that the gaming industry is developing like a bat out of hell, and more and more businesses are wondering how to make a game website.

how to make a game website

Why Should You Create a Game Website?

Today, the popularity of gaming has reached the point where it is no longer just a way to kill time. For many people, sharing their gaming experience has turned into a source of income. And what an income it can be! A professional gamer can earn up to $500.000 a month just for streaming on Twitch. Sharing also boosts community spirit and brings you closer to your fellow gamers, even though they may be far away from you.

Another option is uploading videos to YouTube. This platform has been the starting point for many well-known game vloggers: PewDiePie, VanossGaming, KSI… the list goes on and on. But it takes a lot of hard work to get to the top. Even if your videos don’t make you a famous game vlogger, they can at least serve as content for your future website.

Whatever type of gaming website you start, it will be a journey and evolution. Assaf Cohen, for example, started his website Solitaire Bliss to catalog card games. Over time, his readers asked for the games themselves, which he started building. Now he has over 100,000 users playing solitaire games on his site monthly.

The First Steps in Creating a Game Website

Learning how to start a gaming channel can also be a helpful first step toward launching a personal website. It is easier to maintain because the technical part is already done for you – all you need is high-quality content. If your channel is successful, it will give you enough experience and publicity to get your website noticed.

When you start to promote your website, you can add links under your YouTube videos to attract more visitors. These links will be crucial for the first couple of months as your channel will be the primary source of traffic. Once you get the site going, you can continue filling it with your YouTube content to keep your visitors returning.

If you belong to the industry mentioned, you have already considered launching a website to promote your games. And their true potential is a force to be reckoned with. That is why there is no need to explain to you how beneficial it is to know how to create a game website nowadays.

Holger Sindbaek, a designer-turned-developer and the creator of the gaming platform World of Card Games says, “In the early days, players were dropping off at higher levels. Not due to game difficulty but because the intricate card designs became a distraction. It taught me a valuable lesson: even classic aesthetics must adapt for gameplay clarity. We introduced a ‘simplified card’ option, which made all the difference. Always be ready to tweak the design based on user feedback, even if it’s as fundamental as a playing card’s look.”

How to Make a Game Website – Primary Tips

The only trick is how to create a games website as quickly as possible. Timing is extremely important for the modern gaming market. That is why when taking the first steps to success with your website, be realistic. Make the approximate evaluation of the time you may need to launch a website. If you are realistic enough, you will say right away that creating a website is much quicker than buying one.

You do not need to schedule all those meetings with the programmers and web designers. You do not need to explain several times the exact same things about how your website should look and work. What is more, creating your own web page with a gaming website builder means that you are always free to edit a thing here and there if needed. With a visual website builder, template customization will be an enjoyable process of webpage creation. So, making a game website yourself is worth a try.

From what we have discovered, there are three key factors for making a game website. Start with the rich visuality, then work on the community spirit, and finally, polish your website with the best availability. The topic of today’s discussion is why these three factors mentioned above matter and what to do with them.

How to Make a Game Website: Rich Visuality Is a Must

This is the main trick to create a successful game website. When visiting your website, your customers need to immediately feel what your game’s atmosphere is like. How to accomplish it? Well, start with looking for a video game website builder that allows you to play with different types of visual representation.

For example, find a template that is equipped with several gallery options. Do not forget that you should minimize your time on your website’s management. So, it makes sense to opt for a Gaming Web Template.

gallery to make a game website


Create a Game Website with Astonishing Gallery

This template gives you a chance to place a gallery of your liking wherever you want to see it. Just drag this gallery and drop it where necessary. Besides, there is an opportunity to experiment with the look of the gallery as much as you wish if you use the embedded widgets. There are sliders, carousels, and grids just to name a few.

Voilà – now you know why everybody is so excited about the website builder from MotoCMS!

Add Videos to the Gaming Website Easily

It will be more than helpful to create a web page where your visitors will be able to see the dynamics of your games. Call it PlayGame Videos, My Game Videos, or something like that and fill it with promising videos connected with your game. Have a look at the video gallery of the Game Portal Website Template, for instance.

adding videos to game webpage


It is as easy as ABC, thanks to the handy media widgets that MotoCMS developed for your convenience. Again – you pick the element (in this case a video widget) and choose a suitable place for it in your website’s layout. This is it. The video page is all up and running!

How to Make a Game Website: Work on the Community Spirit

Another important tendency in game development is creating a non-isolating game environment. Work on the community spirit and give the visitors of your website a chance to feel a part of the large gaming society. The easiest way to do it is to start a blog.

Advantages of the Blog for Game Websites

With its help, you can attract more visitors to your website. But enlarging the clientele with a blog is the secondary goal, really. The primary aim should be to turn your blog into a safe environment for discussions, feedback, and opinions. Collaboration is believed to be an important factor in changing the perception of game development. So why not take advantage of it?

If you think that it is too time-consuming to start a blog, you will be happy to learn that MotoCMS has already stepped in to help you.

Embedded Blogs to Create a Powerful Game Website Faster

You can enjoy the professional blog functionality of MotoCMS 3 templates without paying any extra penny! Take a look at the Esports Website Template, for instance.

blog of a gaming site


Every built-in blog from MotoCMS already contains all necessary components, like the publishing date, social links, comments, the authorization. What is more, you are free to edit your posts just by clicking through Post’s Properties. Furthermore, if you lack time for creating engaging posts, you can always take advantage of professional copywriting services. Then, you’ll only have to place high-quality text and encourage the post discussion.

How to Make a Game Website: Be Available

This is an axiom – people have to have direct access to your website from any device that they are currently using. The best way to meet your clients’ expectations is to create a responsive website. For example, this attention-grabbing Game Website Template is fully responsive.

responsive design of gaming site


Once you start editing the template, you are free to work on your website’s layout for various devices, including mobiles. Of course, the main principle remains quite simple – you pick a certain block and you move it.

But this is not all. You can also manually predetermine the position of certain elements thanks to the rich options MotoCMS is so proud of. You may force a certain object to the top or bottom, you can pin it, you might stretch it horizontally or vertically.

Best Game Website Designs

Now, it’s time to see ready-made designs that will serve as a solid basis for building an impressive website. You can register a free trial and explore the functionality of the MotoCMS builder. Have a look at these amazing templates to create your website connected with gaming.

Video Game Website Design

video game website


Game Store Template for Online Video Games Shop

game store website template


Game Developer Website Template for Game Studio

game developer website


Game Store Website Template for Online Game Shops

game store website template


Summing Up – How to Make a Game Website Quickly

As you see, the easiest way to create a game website is to choose from a variety of ready-made templates and personalize the design according to your preferences. MotoCMS offers you quite a number of options to choose from so that your game website looks unique and represents your games to the fullest. So now it is up to you to decide whether you want to learn how to make a game website and how you do it! Make the best choice and manage your games wisely!

2 responses to “How to Make a Game Website: Three Success Factors”

  1. skribbl.io says:

    Have you ever thought about publishing an e-book or guest authoring on other sites?

    I have a blog based on the same topics you discuss and would love to have you share some stories/information. I know my audience would enjoy your work. If you are even remotely interested,
    feel free to send me an email.

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Tags: gaming website templates
Author: Allison Reed
Allison is a professional content marketer and an inspired author. Marketing manager by day and a writer by night, she is creating many articles on business, marketing, design and web development. She loves working with website builders and CMS, and sharing her experience with the readers. Follow her on LinkedIn and Facebook.