50 Best Infographics for Web Designers – Color Theory Edition

Helen Stark 2 September, 2014 18,666

Color is one of the web design keystones. It affects our emotions, attracts attention to particular elements or important data of the site, and even helps raising conversions and brand recognition. A proper use of colors helps create stunning designs and establish a strong business image. And poorly combined colors make design look ugly, boring, and overwhelming. If the color scheme is inappropriate, the website may lose visitors very fast. That’s why we collected the best infographics on color, color theory, and color-related topics. It should help web designers gather all data about color combinations and their peculiarities in one place.

50 Best Infographics - Color Theory Edition

Color theory knowledge is essential for any web designer. It allows finding the best color combinations for the website layout, choosing the perfect color for the logo design and create appropriate color scheme for any brand or corporation.

Color theory doesn’t just include the know-how of customizing color palette. This is more like a skill of using tones according to their psychological effect. Due to the power of colors to reveal certain emotions and evoke various feelings, the relevant use of colors may become a perfect business weapon.

Here we collected a great set of color-related infographics that can be put to good use by any web designer. To make it more convenient for you to browse, we’ve divided the collection into several sections (infographics and cheatsheets about color theory peculiarities, cool infographics on psychology of color and its use in culture, social media, branding, marketing and e-commerce). And you can jump to the section you want using the links under this paragraph.

Contents

Best Infographics on Color Theory

Color theory in web design introduces the proper use of color in different areas of the website, for different elements and blocks. It explains the adaptation of harmonious or contrasting color combinations to the design that are to provide it with a certain effect. The following set of infographics is a perfect chance to store all the necessary information about color theory in web design in one place.

The infographics include basic data about color profiles (Pantone, RGB and CMYK) and their field of applying. Also you’ll find info on warm/cold colors of the basic color wheel, their secondary and tertiary tones. Not to mention the harmonious and contrasting color combinations and their proper use to the website layout that are also present here. You can also find here a great cheatsheet about color titles.

Paper Leaf – The Color Theory Quick Reference Poster

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Paper Leaf Color Theory Infographic

Kissmetrics – The Art of Color Coordination

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Kissmetrics The Art of Color Coordination

The Logo Company – Color Profiles & Printing Explained

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The Logo Company Best Infographics on Colors

Cool Infographics – The Color Strata

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Color Strata of the Cool Infographics

Visual.ly – The Art of Harmonious Color Schemes

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The Art of Harmonious Color Schemes

Design Mantic – The 10 Commandments of Color Theory

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10 Commandments of the Color Theory

Home Consignment Center – How to Use Color in Your Design Scheme

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How to Use Color Best Infographics

College Online – Color Theory: The ABCs of RGB

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The ABC of RGB Best Infographics

Home Depot – Color Theory And Using The Color Wheel In Your Home

Using the Color Wheel

Lilienb – The Color Theory infographic

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Color Theory Best Infographics

Visual.ly – RGB vs CMYK

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RGB vs. CMYK

Psychology of Color Inforgaphics

 


Color psychology is one of the most fascinating and talked-about theories. It includes the theories of color perception by people and how color may influence our emotions, decisions and behavior. This selection of related infographics unlocks secrets of color perception by the human brain and the interpretation of colorful images according to the situation.

Some of the infographics point out the difference in color perception by people of different cultures and ages, or uncover the gender difference in color perception. Such information may help in creating designs targeted at specific groups of people or simply raise awareness of brand by adding popular color to the corporate color palette.

Red Website Design – The Business of Color Psychology

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Color Psychology Best Infographics

Socially Stacked – The Psychology of Color

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Psychology of Color - Best Infographics

Kissmetrics – True Colors

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Colo Preferences by Gender Best Infographics

The Logo Company – Color Emotion Guide

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Color Emotion Guide Best Infographics

Nowsourcing – The Psychology of Color

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Psychology of Color Best Infographics

Krishna Infographics – The Psychology of Logo Color and Font Style

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Psychology of Color Best Infographics

Visual.ly – What Colors Mean in Different Countries

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Colors in Cultures Best Infographics

Cool Infographics – What Colors Communicate

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What Colors Communicate Best Infographics

Six Revisions – What Your Web Design Says About You

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Best Infographics about Color Psychology

Milan Aryal – A Color Guide for Designers

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Color Guide for Designers Best Infographics

Units Storage – The Psychology of Color

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Color Psychology Best Infographics

Infographic Search – The Psychology of Color

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Psychology of Color Best Infographics

Yovigo – Color Theory: What people really think

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Color Theory Basics Best Infographics

The Loomis Agency – The Psychology of Color

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Best Psychology of Color Infographics

Infographics on Color in Marketing and Branding

Marketing is a complex field that relies on the information found in other departments like maths, economics, design, psychology, sociology etc. It is noticed that the prevailing of a certain color in company’s corporate color scheme, logo and website design may speak about this company or brand perhaps more than the traditional company’s “About Us” page. Due to the specific perception of one or another color designers may create the needed image of the company and even attract customers to the brand.

This set of infographics delivers the data about the most popular brands color strategies, reveals the most used colors for logos and what companies use those colors. Here you can also find some advice about choosing the right color for your company’s website and logotype.

Best Psychology Dergees – Color ROI

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Color ROI Best Infographics

Just Imagine – The Psychology of Color

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Psychology of Colors and Labels Design

Finance Online – How The Big Business Uses The Emotional Power of Logos

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Logo Colors Best Infographics

Colour Lovers – The Most Powerful Colors in the World

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Powerful Web Colors Best Infographics

Kissmetrics – How Do Colors Affect Purchases?

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Colors Affect Purchases Best Infographics

Kissmetrics – How Colors Affect Conversions

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Colors Affect Conversions Best Infographics

Visual.ly – Fonts & Colors That Drive the World’s Top Brands

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Fonts and Colors Best Infographics

Column Five – What Your Brand Colors Say about Your Business?

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True Colors Best Infographics

Likeable Local – What Does Your Brand’s Color Say About You?

Brand Colors Best Infographics

Jugo Social – The importance of Color Choice in Marketing

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Color Choice Best Infographics

DesignMantic – Color your Brand Industry Wisely

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Color Your Brand Wisely - Best Infographics

Geekly Group – Using Color Theory in Branding

Color Theory in Branding Best Infographics

HashSlush – Colors & Marketing

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Colors and Marketing Best Infographics

Chelsey Marie – Color Your Story

Color Your Story Best infographics

DezineGirlCreative – The Power of Color in Brands

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Brand Color Best Infographics

Social Media Colors Infographics

 


Social life is booming today. On internet social media networks play huge role in modern life and culture. Companies are aware of such trend and make use of it heavily. Thus, wise use of color in social-related fields is another cool idea for nice and informative infographics. They show the use of colors in social media strategy or for online-courses. One of the most interesting infographics here is one of Pantone company that shows the change of color preferences during recent 50 years.

Colour Lovers – Colors of the Social World (Wide Web)

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Social Media Colors Best Infographics

Mediabistro – How To Use Color In Your Social Media Strategy

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Social Media Colors Best Infographics

Oh That Rachel – Color Schemes in e-Learning

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Pantone – Celebrate Color

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Pantone Celebrate Color Best Infographics

Infographics about Specific Colors

 


Some colors are more popular than others. And each year we can notice that one of the colors becomes trendy leaving all others in the shade. These cool infographics reveal the secrets of a certain color use, effect that it produces when used in web design or marketing. They also inspect the shades of that main color and their psychological meaning. The useful infographics by Pantone also show the trends of colors for 2014.

TemplateMonster – Coolness of Blue in Web Design

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Coolness of Blue Best Infographics

ImagiBrand – The Psychology of Branding with the Color YELLOW

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Branding with Yellow Best Infographics

ImagiBrand – The Psychology of Branding with the Color BLUE

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Branding with Blue Best Infographics

ImagiBrand – The Psychology of Branding with the Color Red

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Branding with Red

Pantone Color of the Year 2014 – Radiant Orchid

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Pantone Radiant Orchid Best Infographic

iStockPhoto – PANTONE Color Predictions

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Pantone Color of the Year Best Infographics

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Author: Helen Stark
Being creating content for fashion, beauty, food and tech blogs during last years, Helen has found herself in web design field now. Constantly evolving, she explores new things to impress her readers with high-quality content. Follow Helen on Twitter and Google +.