Templates for Instagram Posts – Free to Download and Edit

Daria Kosych 17 February, 2022

If you’re wondering how to attract new subscribers, want to make your Instagram feed more visually appealing, and beat your competitors, you certainly should work not only on the content of your posts but also on the design that the users see first. Nowadays most people are spoiled by unique, interactive, and beautiful Instagram accounts as qualified SMM specialists, talented photographers and marketing specialists work every day to bring cool results. Still, even if you don’t have any assistants and your budget isn’t enough to cover all the costs for the promotion of the social network, we have a solution for you. We’ve considered the most popular online sources and found templates for Instagram posts that you can customize and use for free! Just download the file and edit it according to your preferences.

If you don’t have the necessary skills for using Photoshop, in this post we’ll also find out the key steps of how to edit social media post template PSD.

Best Templates For Instagram Posts For Free

It doesn’t matter whether you are a blogger, sell products, or provide quality service, people go to Instagram for bright, pleasing to the eye, attractive images that motivate them, and call to action(views, likes, subscriptions, purchases, etc.). Thus, your aim is to bring beautiful and modern visuals!

It’s easy to create impressive and selling accounts with the help of templates for Instagram posts. Let’s define how!


Do you know what’s cool about Freepik? You can not only download quality and eye-catching free templates for Instagram posts but also edit them online! Just replace the text and image and that’s all – you get a ready-made solution without effort.

Edit Online Instagram Templates

Great Examples for Influencers

Influencer Social Media Posts Template

Flat Design Instagram Posts Influencer

Beauty Sphere

Flat Beauty Instagram Story Collection Template

Linear Flat Beauty Instagram Story

Product Catalog Instagram Post Template

Instagram Sale Posts

Discount Templates

Instagram Sale Posts Collection

Beauty Instagram Post Collection

Instagram Summer Sale

Sale Instagram Post

Instagram Feed Sale Collection

Business Social Media Post Template

Real Estate Instagram Posts

Instagram Posts Collection for Business

Templates for Business

Free Social Media Post Template For Travellers

Travel template of Instagram Post

Instagram Travel Theme

Travel Agency Instagram Stories Template

Travel Templates for Instagram Posts

Travel Sale Instagram Posts

Portfolio Social Media Template Pack

Instagram Portfolio Website

We also recommend you to pay attention to Instagram stories templates you can use to please demanded users on a daily basis.


If you are looking for more aesthetic, simple and universal templates for Instagram posts, we’d recommend you check Vecteezy.

Fashion Inst Themes

Templates for Instagram Posts

SMM Inst

Free Inst Templates

Posts Design for Inst Store

Templates for Instagram Posts

Inst Business Theme

How To Edit Photoshop Templates

There is no need to learn how to make templates for Instagram posts as even an ordinary user can customize any template with the help of Photoshop. In this video, a few common ways of editing are described.

How to Edit Photoshop Image

How to Create Templates for Instagram Posts Online

  • Piktochart is an all-in-one platform that enables you to create social media graphics and other visuals without having any design skills. Choose from professionally designed layouts and customize them to your brand. Quickly edit it with the drag and drop editor, add images, illustrations, icons and create visual content online. Collaboration features are included even in the free plan.
  • Visme is a free and easy-to-customize post maker. It boasts animated and static layouts; basic tools like modern font pairs, diagrams, photo grid, CTA; graphics(e.g. 3D graphics, stylish icons, illustrations); a tool for data presentation(charts, diagrams, tables, maps, data widgets); media(videos and audios) and a diverse color palette. You can download a post in PNG or JPEG format, just within a click.
  • VistaCreate offers 50,000+ design templates to start creating stunning posts. Here you can work not only with images but also with videos and add music. Moreover, it provides the opportunity to add animations, various objects, change background and style.
  • Taler.App is another good online source that offers you to personalize templates according to your brand. First, it recommends users transform images to get the right size and before customizing text, it provides various layouts and filters. You can also change the focus and add stickers if necessary.
  • If you need some minor changes, PosterMyWall will be a good decision as it includes quite a simple set of tools.

Content Appreciated By Users in 2022

Even though using templates for Instagram posts is a great idea for social media optimization, the main format for 2021 will be vertical, short-form content, namely Stories, TikTok, and Instagram Reels. Thus, we highly recommend you pay attention to these tools.

Instagram and Business Promotion

Instagram is no doubt a major trading platform that guarantees profits and successful business development. Thus, in 2022, most companies, even small ones, use this social network and try not to waste their chance to increase sales. Starting from clothes to beauty products, followers can buy almost anything here.

As its popularity is growing every day, owners of any business niche will find their target audience here. You should only create a free account to open your online store for instance – advertise your product, publish engaging content, and communicate with customers.

Social Network as Additional Traffic to Website

Managing a social networking page can also bring traffic to your site. Just add the link to your bio and enjoy the flow of new customers. It not only helps to boost sales but simplifies your work – there is no need to answer everybody in comments or direct regarding the price, color, or description of products/service details.

If you still don’t have a site or want to change a current one, please have a look at MotoCMS website templates. With the help of an intuitive admin panel, you can easily build your site even without coding skills!

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Tags: design inspiration free tools freebies marketing social media social media presence tips on social media content sharing
Author: Daria Kosych
Daria is a competent and reliable SEO Blog Manager who makes her best to present you with valuable and useful information on content, web design, and development. As a true language expert, she likes to find out how books differ from the movies based on them. Also, she's keen on dancing and photography.