Free Social Media Marketing Tools and Apps for 2024

MotoCMS Editorial 20 February, 2024

The world of digital marketing is evolving and expanding more and more every year. Moreover, to succeed in marketing, you need multifunctional tools and applications. After all, they make a huge difference in promoting and creating quality content. Moreover, various marketing apps and tools will help you optimize your online experience and make creating quality content easier. And also make your online presence unique. This way, you can quickly achieve high results in promoting your pages or business online.

Many marketing tools and apps are created in the open access. But how do you choose the best app to become a reliable assistant? In this guide, we’ll look at 15 free social media marketing tools and apps essential for the modern marketer, regardless of experience in this field.

Social Media Management Apps and Scheduling Tools

Social media and its management reached a new level in 2024. A successful presence in the social media world requires quality content, professional management, and constant monitoring. Social media planning tools are very important for effective brand presence in the online environment.  Experienced marketers share several significant benefits of such tools.

Social Media Marketing Tools

Firstly, using scheduling tools allows you to manage your time effectively. Thus, you can spend a manageable amount of time updating resources regularly. Secondly, content quality can be improved through such tools.  Thirdly, with the help of management tools, you can automate some processes.  I suggest you learn more about the best for 2024 and free apps for effective social media management.


social media management app

First on the list of great social media management tools is Buffer.

Buffer is a feature-rich social media management app that provides a wide range of functions for publishing, scheduling, and analyzing content on various social media platforms. This app also helps professionals analyse campaign results. Buffer supports all major platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

This social media efficiency app has a lot of features. For example:

  • Detailed planning;
  • Deep analytics;
  • Efficient management;
  • Ease of use.

Buffer is a useful tool for any marketer who wants to effectively manage their social media presence and achieve maximum exposure to their audience.


scheduling and publishing content

The feature-rich Later app continues our list of the best free marketing tools.

Later is an app that specializes in scheduling and publishing content on Instagram. It allows you to create beautiful grids, schedule posts for specific times, and analyze your pages’ results.

This application is multifunctional. The main advantage of Later is that you can schedule publications. Moreover, you can create publications and publish at the right time. Thus, it will help you optimise your content and reduce the time it takes to publish content. Also, this application is a handy graphic editor. So, with Later, you can edit images, add text, and use filters to enhance the level and quality of content.


free social media scheduling apps

Planoly completes the list of relevant and free social media scheduling apps. This app was created specifically to plan and manage content on Instagram. Moreover, with Planoly, marketers can create, schedule, and automate posts on their Instagram accounts.  It also allows users to view analytics and track content performance on the page.

The distinctive features of Planoly are:

  •  Efficient content scheduling;
  •  Automation of publications to pages;
  • Graphical editing of content for publications;
  • Tracking of page analytics.

I recommend trying out this app if you are starting your marketing journey. After all, you can experience all the benefits of working with specialized tools here.



Planly is a comprehensive social media scheduling tool designed to streamline your social media marketing efforts. It offers various features for publishing, scheduling, and analyzing content across various social media platforms. With Planly, professionals can efficiently plan and execute their social media campaigns while gaining valuable insights.

Planly supports all major platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

This powerful social media tool boasts several key features:

  • Advanced scheduling: Plan and schedule your posts with ease.
  • In-depth analytics: Gain detailed insights into your social media performance.
  • User-friendly interface: Navigate the platform effortlessly, even for beginners.
  • Collaboration tools: Work seamlessly with your team to manage content.

Overall, Planly is an invaluable tool for marketers looking to optimize their social media presence and engage effectively with their audience.

Social Media Marketing Tools for Content Creation

Modern digital marketing has high competition for the audience’s attention. Attractive content is an important aspect of being successful on social media. Therefore, quality content is a necessity!

However, the development process can be complex and time-consuming, especially if you don’t use special tools and resources.

Therefore, I propose to review some effective social media marketing tools for content creation. Moreover, you will learn how they can help in the strategy of creating engaging content material.


tool for creating content

It’s probably an app that even marketing newbies know! This is Canva, a free app that is perfect for social media marketers. This app remains one of the popular tools for creating engaging content.

Here, you can choose unique templates, banners, covers, and infographics to create engaging and attractive content.

The free version of Canva gives you access to the basic tools. But there is also an option to purchase additional features.

You don’t need to be a designer to create engaging content. Just use the Canva app!


social media marketing tool

Photos and pictures are the business cards of a page on social networks. Therefore, you need to pay special attention to the quality and quantity of photo content on the page.

And BeFunky can help you with this. It is a photo editing app and one of the coolest social media marketing tools available on desktop, iOS, and Android. BeFunky allows you to create photo collages as well as edit and customize your images. For example, you can add text to your images. Moreover, you are provided with 32 different photo effects. You’ll also be able to add stickers to your images and make changes such as cropping or sharpening your images.


Instagram stories

Are you an active Instagram user? Maybe you are an experienced marketer who develops brands on Instagram? Then take a look at the multifunctional StoryArt app!

StoryArt is an app for creating beautiful and stylish Instagram stories. In this app, you can choose different templates and effects to create unique content that will catch your audience’s attention.

Moreover, with StoryArt, you will be able to complete the stories for your Instagram page with different filters, effects, stickers, and more. And the best part is that it’s all free!

The creative StoryArt app is based on a user-friendly interface and intuitive editing tools.


online tool for creating graphics and design

Another effective assistant for marketers in 2024 is the Crello graphic content creation tool.

It is a free, feature-rich, and powerful online tool for creating graphics and design. It allows you to quickly and easily create creative videos, animations, and images for social media.

Crello offers more ready-made, unique templates for different types of content (for example, social media posts, YouTube and Facebook covers, advertising banners, presentations, and much more). Moreover, every creative professional will be able to choose a huge library of images, fonts, and backgrounds to create high-quality content.

Don’t worry about the quality of the content. Crello will take care of it!

Social Media Monitoring Tools

Social media monitoring is not a simple matter. Although very important for marketers. But why is this aspect necessary for an effective social presence?

The fact is that a web page’s success depends on the audience’s activity and response. To know what exactly attracts the audience you need to conduct regular monitoring.  The best help in this matter is special social media monitoring tools.

Brandwatch Consumer Research

First on this list of professional tools is the Brandwatch Consumer Research app. It is a monitoring and analytics tool that provides extensive data on user actions in social networks, blogs, and forums. With this tool, you will get information about the mentions of your brand. And you will also be able to analyse the sentiment of active users and monitor reviews. Moreover, you will also be able to evaluate the performance of your marketing campaigns in Brandwatch Consumer Research!

Do you need an analytics report? Easy! Brandwatch Consumer Research will collect all the data to work efficiently.

Social Mention

Next on our list is a free social media monitoring tool – Social Mention. This handy and simple application allows you to track the frequency of mentions of your brand, keywords, or phrases in real-time. The data is analyzed across all popular platforms ( social media, blogs, forums, video hosting, and other online sources).

You can use Social Mention to assess the overall sentiment around your brand. You will also be able to study its popularity. I also advise you to identify influential authors and analyze trends in your industry. All of this is possible in the Social Mention app!

Google Alerts

Apps from Google have always been good helpers for marketers. That’s why I recommend you pay attention to the Google Alerts analytics app.

Google Alerts is a free service from Google. It will notify you about new search results related to selected keywords or queries.  Users can set up notifications to follow new articles, news, forum discussions, blogs, and other online resources that contain certain keywords or phrases.

In addition, with this application, your competitors will always be under your watch. After all, with Google Alerts you will be able to track their actions, and you will be able to monitor mentions of your brand. You will also be able to constantly have access to up-to-date information about topics related to your business or interests.


Many experienced marketers note that the Twitter platform is gaining momentum in development. And for 2024 is very popular. Therefore, if you are an active Twitter user, you should use the TweetDeck tool.

TweetDeck is a free application for managing and monitoring Twitter activity.  Provided by Twitter itself, this tool allows users to monitor multiple accounts, create columns for different topics and keywords, monitor hashtags, and much more.

With TweetDeck, you’ll be able to:

  • Manage multiple accounts;
  • Publish tweets and schedule posting at specific times;
  • Monitor audience activity.

Social Marketing Tools for Content Curation

There are many benefits to using social marketing tools for content curation. Experienced marketers say that such tools help manage content effectively, improve audience engagement, and save time in the work.

Let’s take a look at the current social marketing tools for content curation for 2024 together.


A very important aspect of a strong social media presence is sharing quality curated content with your audience, and although this can also be scheduled, it’s best to also check for new content to share with your audience.

Feedly, as well as other social media marketing tools, helps you do just that; you can use it to sign up to follow the latest posts by any publication you want, as well as find new publications to subscribe to by researching different topics relevant to you.

Plus, you can organize your content sources into different folders and categories, search for articles with keywords and hashtags, and, once found, easily share the articles across your different social accounts.


The first effective social marketing tool is DrumUp. It provides convenient content curation for the company. With this tool, you can automate the process of finding, publishing, and managing content.

All thanks to the functional features.  DrumUp will help you:

  • Compile relevant and interesting material for publication;
  • Generate a publication schedule;
  • Conduct content analytics;
  • Manage multiple accounts.

DrumUp is the best assistant for a marketer to improve social marketing strategy by providing access to quality content. Also with this app, you are guaranteed user-friendliness and great results!

Scoop. it – can be your personal content curator in the world of information.

Scoop. helps you dive into a world of engaging content that precisely matches your interests and marketing needs. This innovative tool doesn’t just find information but can adapt to your specific preferences, offering relevant and relevant information.

There’s no place for boring news feeds and endless lists – Scoop. creates unique online magazines filled only with what’s relevant.

Trust your time to Scoop. it and discover an endless stream of new ideas, useful information and inspirational content – just a few clicks away!


Another great example from our collection of social media marketing tools for discovering amazing content is Flipboard; this app is similar to Feedly in the sense that it’s all about getting the latest news and content in your favorite topics and niches, but at the same time, it has a very different feel to it.

To get started, explore different interests (there are a plethora of them in all kinds of categories) to start following them and get news and other content. Each of your interests will be separated into different ‘different magazines’ – kind of like folders if you will.

Flipboard also shares some similarities with social networks, as you can use it to discover other people that you can then follow and leave likes and comments, as well as share their content with your audience.


I do hope you’ll find some interesting and useful social media marketing tools in this list and share some of your own favorites; since we spend so much time in our cars, commuting, or simply out and about, it’s important to be able to handle important social media tasks wherever and whatever you’re doing.

Most importantly, you need to be able to monitor your social media presence in order to stay abreast of any important mentions or customer service issues, as well as able to manage your social media presence, publish and schedule posts, create content to share, and find quality content that your audience will love.

In case you want to create your own media website, we recommend you check our media website templates.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: free tools freebies marketing marketing strategies online marketing social media social media presence
Author: MotoCMS Editorial
Here are the official MotoCMS news, releases and articles. Find out the latest info about product, sales and updates.