Every student knows that without a well-crafted marketing plan no organization can be run successfully. With it, it is much easier to target a proper audience, win new clients, retain the current ones, and satisfy them, etc. And to smoke the competition, every organization should keep revising and enhancing all it does on a regular basis. That`s why in this post we will show you the most effective student marketing plan examples that can work for your business.
An effective paper is a reference piece a company can use for executing its marketing strategy. It comes with transparent goals and gives some pointers on achieving them. All aspiring professionals should keep in mind that no marketing campaign can guarantee sales unless a well-developed and consistent plan is adopted. Only, in this case, it is possible to establish long-lasting contacts with customers. Below, there is guidance on how to craft a plan from scratch.
Executive Summary and Introductory Section
Every paper starts with an executive summary, which is all about providing a brief overlook of the major lines of the document. Even though the summary is always presented at the beginning of the paper, it should be written last. On student marketing courses, youngsters are taught that writing a summary can help them to find out whether or not they have created an effective paper and included all the main points in it.
There is no better way to introduce the main section of the paper than by reminding of the company’s business strategy. Therefore, it is worth including some info about the following:
the company’s business mission;
main business goals;
and the business tactics worked out with those goals in mind.
Otherwise, the company’s marketing plan and campaign, as well as the business strategy, will not work together. For instance, if the company’s mission is aimed at providing exquisite first-class offers, then the plan should craft a correct image of the brand and reach buyers who are looking for quality and are willing to pay much for it.
Internal and External Analysis
Before getting to crafting a plan, it is advisable to get a keen understanding of the environment the organization operates in. This enables students to perceive the perils and favorable opportunities related to the company’s business segment.
In many student marketing plan examples, the STEEPLE analysis is widely used to find out the primary opportunities and threats, which are peculiar to a particular segment:
economic factors (consumers’ trust and exchange, as well as percentage rates);
ethical factors (occupation norms and values);
social factors (aging people, as well as changing attitudes and habits);
legal factors (employment law updates and company’s sector regulation adjustments);
environmental factors (clients’ instability and workers involved in the lasting growth);
political factors (adjustments in tax rules, trade relations, and grants for businesses).
A keen understanding of the internal strengths and weaknesses is essential. For instance, the strongest point of a startup company is exquisite products and inspired workers. The main weakness is a very small clientele and scarce funds.
By utilizing a SWOT analysis, which is a combination of internal and external analysis, it becomes possible to summarize all of those strengths, weaknesses, opportunities and, of course, threats. The company should strive to get the most out of the opportunities that can add to its strengths. It is also vital to find out the ways in which the company will be able to deal with the threads and overcome its weaknesses.
This analysis allows indicating the target audiences. Many companies turn to digital marketing that enables them to benefit from the Internet opportunities for reaching their clients. This can help many businesses to attract new investors so that they can solve their financial problems and thus get more potential for further growth.
This article helps aspiring marketers to get more information about the strategic analysis used in many good student marketing plan examples and learn how to review any business performance.
In their papers, students base marketing goals, or so-called objectives, on the strengths and weaknesses of their company as well as its business sector. Moreover, they link them to their business strategy.
Let’s imagine that a company wants to achieve a 15% increase in sales over the next few months, then its objectives will probably be all about targeting a new segment of the market to initiate its growth.
There are some hallmarks of the well-set goals presented in most student marketing plan examples:
specific – for instance, marketers may set a goal to attract 3 million audiences over the next three years or so;
measurable – no matter what the goal is about, it should be possible to check whether this goal is achieved or not;
rational – objectives should motivate rather than discourage because they are fanciful;
timebound – there should be a due date for every goal. For instance, a company might plan on attracting twenty new clients within the next eleven months or so;
achievable – a company should have everything needed for achieving its goals. The key components are usually employees and budget.
For most students, like other people, research seems to be a very dull part of the whole process; however, it is an inherent one. On all student marketing courses, learners are taught that with it it’s easier to withstand competition and build lasting relationships with a target audience. Knowing the business sector within which the company is run, as well as other businesses conducting their activity within this sector, gives the business an edge over those competitors.
There are student marketing programs teaching youngsters how to prepare a good paper. But very few can do it from scratch on their own; therefore, some are forced to seek help from experts like those at Pro-Papers, for example, while others surf the Internet for good student marketing plan examples.
When it comes to marketing research, it means that it should be focused on target audiences, competition, buyer personas (we will talk about this later), demographics, and possible pitfalls.
This research is a great help for writing an outstanding plan as it can provide dry facts for the paper. It is much better for the company to know exactly what obstacles it will have to deal with and what opportunities it will have rather than simply guess them.
On student marketing courses, learners are taught that buyer personas are used for identifying the company’s target market. Rather than trying to get every Tom, Dick, and Harry to make a buy, it is more advisable to target people who really need an offered product.
In a nutshell, a buyer persona is a character sketch that describes every buyer’s preferences, demographics, needs, and journey. What makes this particular client buy from the company? What would stop him or her from making a purchase?
Of course, there is no need to survey every client in person. Sending out printed or digital surveys and investigating buying patterns through digital tools are more than enough. It makes sense to poll prospective and current clients alike.
For multiple buyer personas, the survey is conducted for every segment in different ways. This is how the company can indicate the felt needs of a few target audiences and find a solution to attract all of them.
It isn’t possible to fit every potential client. Every business works in a completely different way. If someone sells student marketing plan examples, housewives probably will not be interested in buying them. And there is nothing wrong with this. The main idea behind every marketing plan is to find effective ways to reach only those people who are really interested in it.
Student Target Marketing Strategies
In fact, crafting a plan means creating a business-like reflection of the company’s marketing strategy. For marketers, it is vital to understand a business market well so that they can divide it into a few sectors that are categories of clients sharing common characteristics.
For every sector, marketers should find out what exactly clients are looking for, what the company can offer them, and how strong its market power is. Of course, the main idea behind all of this is to indicate the sector where the company has the strongest edge. In addition, it is also important to evaluate the chances of having sales that are high enough to make the sector worthwhile.
Far too often, the most advantageous sectors are those where the company has existing clients. It is the marketers’ responsibility to find ways to increase sales to this audience. If the company wants to target new clients, then it is important to be sure that it has enough resources to reach them with dispatch.
Once the company identifies its target audience, it is time to decide on how it will be positioned on the market. For instance, it can offer expensive high-quality products or local services at reasonable prices. For some companies, it is important to work hard on improving their brand awareness; otherwise, they have very few chances to withstand competition.
Planning Student Target Marketing Strategies
Once the marketing aims are set and the strategies for attaining them are developed, the next step is to decide on how to utilize the latter in practice. In all cases, it is useful to turn to the mix concept known as the four Ps.
product – what special products offer to the company’s clients, and whether or not it is time to shape the sales mix to meet the clients’ needs better;
place – what place the company chooses for selling its products. It is possible to benefit from several distribution channels at a time. There are many businesses selling both via the Web and at an offline store;
pricing – the company can simply adjust its pricing to meet competition, or simply offer its goods or services at a premium price. It is up to the company either to sell less but at higher prices, or sell more but at lower ones. It is worth mentioning that many clients look for cheaper offers so that they can meet their limited budgets, while others consider low prices as indicators of poor quality;
promotion – the way a business reaches its target audiences. For instance, it might promote its goods and services with the help of email marketing, gift guides, social networking platforms, affiliate programs, and so forth.
For a more holistic approach, this concept can be easily extended to seven Ps:
people – it is crucial to be sure that the professionals working in the company have a relevant proficiency;
process – the right business process ensures that the company offers goods and services that suit the clients’ needs best;
physical appearance – the way the company’s staff and premises look may influence the way the client sees this company. Not to mention paperwork that also has a strong impact on the clients’ first impression.
Implementation of the Plan
A good paper should do far more than simply telling what is expected to happen. As many student marketing plan examples show it should involve step-by-step instructions without which it is impossible to attain the set aims. In addition, it should also provide a schedule of the primary tasks so that everybody can understand what is going to happen and when. Marketing executives refer to their schedules as frequently as possible to keep track of the key tasks no matter how overloaded they are during their working days.
It should also indicate what resources are required for attaining the set aims. For instance, it might be effective to think about different kinds of brochures that will be distributed via the Web or in an offline environment. It is also important to find out how much it takes to get through with clients and whether or not there are enough employees.
All costs mentioned in the plan should be included in the overall budget. If the funds are scarce, then this should be taken into consideration. There is no need to turn to lots of marketing activities, it is better to choose only a few and get the most out of them. Many marketing executives like linking their marketing budgets to sales forecasts.
As well as developing a schedule, it is crucial to decide on how the implementation of the plan will be monitored. This info should be added to the plan too. More often, it is a person who is accountable for everything being done in time. The more well-thought schedules and budgets are, the easier it is to monitor the process. When something runs behind the schedule or the budget overruns, then it is the right time to make relevant changes in the paper.
Between times, it is crucial to take a time-out and check whether or not the plan is working. What shortcomings have been done and how one can benefit from detecting them? What else steps should be taken to improve the plan in times to come?
There are many analytics tools for social channels and websites available for free on the Web. With them, it is easy to track data of both potential and current customers. These tools enable marketing executives to find out whether or not their marketing strategy is working as well as to find out who their prospective clients are. With the received data, it is possible to shape every strategy accordingly.
Useful Tips for Writing an Outstanding Paper
There are many good student marketing plan examples on the Web. After they have been reviewed, it is possible to claim that all of them share the common features:
include clear and realistic goals that can be measured (for instance, attract a 3 million audience over the next three years);
have schedules with deadlines for achieving every goal;
include budgets for all marketing activities;
specify employees who are responsible for the implementation of each activity.
It is vital to sweat the details about every goal. For instance, when creating a plan it is advisable to specify all numbers, and if a business strives to reach a 3 million audience over the next three years, it is crucial to provide professionals with the needed resources and training; otherwise, it is just the waste of time and funds. And to establish obstacles and potential opportunities, the enterprise environment should be assessed. It is crucial to know where the organization can get the most out of its strengths and where it has to deal with its weaknesses.
A strategy, plan, and business tactics should work together. For instance, if a company has scarce cash flow, it should avoid taking big orders from clients who want to buy on credit. It is also worth mentioning that the main focus should be put on long-term student target marketing strategies. While the reduction of some services may increase short-term gains, in due course, no clients probably will want to buy from the company.
Things to Consider
No matter how good a plan is, it will not work by itself. It needs someone to be accountable for taking control of all marketing activities and monitoring both their progress and execution time. This helps to indicate mistakes which can be avoided in the future.
Once clients start considering the company’s goods and services, it is time to think about enhancing sales pitches. An effective email campaign sent with mass email services can do the trick! Newsletters outlining specific benefits customers can get from the product would not be amiss.
For customers, it is a good sign to receive a thank-you email as soon as they make a buy. Except for including a touch of gratitude, it is important to add some useful information about the product they have purchased. Supplementary materials and various perks should not be overlooked as well.
Every business owner knows that it is much easier to retain current clients than to attract new ones; therefore, it is important to maintain a long-term relationship with them. It is advisable to inform every customer about every upcoming product release so that he or she wants to come back again and again.
Testing and Improvements
Every marketing student knows that a marketing plan is not something that is crafted once and is never changed. Even though it is written for long-term use, it needs to be shaped from time to time. For doing that, it should have a high level of flexibility so that every change can be done quickly and with ease.
This guide is all about explaining why, what, and how to create an outstanding piece. In fact, this is a foundation on which everybody can build his or her plan and develop some tactics. A good plan will help every business to attain the aims set in its strategy.
If a marketing plan and strategy don’t work together, then the company will probably waste money and fail to achieve its targets. Such a scenario would definitely demotivate any business owner and his or her team.
If after reading this article you still have some questions, then you can review a few student marketing plan examples to find out how a good paper should look like.
Why Student Marketing Plan Examples Might Not Work for All
Writing a comprehensive paper, as well as essay writing, requires much work while reading one requires much patience. For you, it may be exhausting to peruse all of those papers available on the Web and you may end up thinking that no sample fully fits your needs, and that’s absolutely fine.
That is because there are no two identical businesses; they all possess different objectives, needs, and prospects. Thus, while a particular sample may work for one company, it may be of no use for others. Every business needs something that works well for it, in particular, no matter what it is. Many professionals hold to an opinion that there is no need to stick to an exact structure when it comes to crafting a plan. This is why you may want to change the way you expect your paper to be like: you should better forget about what it should be and focus on what you need it to be.
8 responses to “Student Marketing Plan Examples – How to Reach 3 Million+ Audience”
Anna Penhill is a head of digital marketing department of Pro-papers custom writing company, she helps various businesses with building content marketing strategies and increasing revenue via email marketing. She curates content management, works on marketing improvements, and edits blog posts. Anna is also a tutor at an academic website for PhD students. She is a regular contributor to such websites as Bulawayo24, Studential, Bmmagazine and Accountingweb.
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