Smart Vehicle Showcasing: How Dealerships Benefit from Digital Signage

People who come to your dealership see cars, salespeople, and screens that catch their eye. Digital signs have significantly changed how dealerships showcase their vehicles. You can now use digital signage instead of paper printouts or static posters to show real-time deals, featured cars, and even live updates.

We at VenueVision have seen how effective Automotive Digital Signage can be when used effectively.  Here are some innovative ways to use it to showcase your stock, engage customers, and improve the customer experience.

Show Off the Featured and High-Margin Cars

Every dealership has some cars it wants to sell, whether they’re new, have a high profit margin, or have been on the lot for too long. Let your screens do the talking instead of relying on your salespeople to remember to mention them.

Professional-looking pictures, rotating car highlights, and special financing options can quickly draw people’s attention to digital signs. Imagine a sleek SUV spinning on the screen, with big letters highlighting its best features. It’s like having a salesperson who never talks.

We made a simple rotation of three “featured vehicles of the week” for a dealership client in Ontario. After a month, they noticed more people were coming in to ask about those models.

Use Inventory Feeds Right Away

It’s the worst thing to put up an ad for a car that’s already been sold. When you connect your digital signage directly to your dealership’s inventory system, that problem goes away. Real-time inventory feeds automatically add or remove vehicles from your display, keeping it up to date.

This gives customers the correct information and makes them believe you. They can trust it when they see “Available now” on a screen. Also, it saves your team time because they don’t have to print or change signs frequently.

Pay Attention to Trade-Ins and Used Cars

Digital displays don’t always show used cars, but they can be a great way to get people to talk to your business. Add a section of your screen rotation that showcases trade-ins or certified pre-owned cars. Add short, catchy phrases like “One owner, low mileage, like new!” and recent buyer reviews.

Not only do you sell more cars when you put used cars in the spotlight, but you also show that your dealership cares about every customer and every car, not just the newest ones.

Combine Images with Social Proof

People are more likely to trust you if you can show them that other people do. Put pictures of customers picking up their new cars, 5-star reviews, or short video testimonials on some of your digital signs to show how happy they are.

This was done very well by a dealership I went to last year. They showed short clips of people smiling next to their new cars between the car displays. It was simple, real, and beneficial. People who were new to the site smiled as they watched, which made them feel like they could trust you right away.

Showcasing customer stories on your screens is more than decoration — it’s an opportunity to build trust and repeat business, as explained in this guide on using storytelling to attract repeat buyers.

Promote Seasonal & Limited-Time Offers

Digital signs are a great way to get people to notice sales and make them feel like they need to act quickly. For example, “Winter Tire Packages” or “End-of-Season Clearance.” You can choose when you want content to show up, like only at certain times of the day or month. This keeps your messages fresh and helpful.

You won’t have to deal with messy posters that go out of date quickly, since your screens can change with your dealership’s marketing calendar.

The Smart Dealership Advantage

Digital signage isn’t just about the bright screens; it’s about creating an experience. It can turn your showroom into a living, breathing sales tool that tells people about your brand, showcases your cars, and builds trust.

That’s what VenueVision does. Our all-in-one customer experience platform, which includes our digital signage tools, lets you handle all of your communication, service, and marketing from one place.

VenueVision is the only all-in-one solution for improving the customer experience in the automotive industry that includes digital signage. VenueVision differs from Fleetlane and other competitors by offering digital signage. This makes it easier for dealerships to talk to and connect with customers.