How to Create a Fitness Website to Work Out Your Business
Today health and fitness became almost synonymous. People wish to stay healthy, young and slim at any age. So fitness centers and yoga clubs are extremely popular. Of course, today fitness center needs a website in order to win a reputation among visitors and engage more new clients. Sleek-looking website is a great way to inform your clients of training time-table, share useful tips on weight loss and other fitness-related stuff.
To create a fitness website that will attract visitors and pay to your brand you should precisely know what features will be absolute must-have for your site and will definitely draw your audience’s attention. The fact is that all fitness centers are mostly a local-oriented business and this should be taken into account when you are building a website. Fitness website templates are the perfect choice to create a website from scratch without having to learn to code.
Choose a Fitness Website Design
Fitness is a way of life for many people. And this activity is usually associated with energy and happiness. Thus, the overall color palette used for fitness website templates includes sunny and bright colors. Yellow and red colors speak about energy and make perfect color accents for fitness center website. You can combine these colors with neutral dark tones like black, grey or brown to provide the effect of power and strength. Such a color scheme will be great for fitness clubs that provide body-building and power training.
If your fitness center is more oriented on women you may choose calmer and more neutral tones like white, blue, light green or peach. One of the best solutions to create a sports website related to fitness is a minimalist design. This style welcomes clean layout, pastel color scheme and clutter-free structure with minimum elements. Minimalist design will be perfect for Pilates and yoga centers that tend to create an atmosphere of purity, lightness, and calmness.
Good-quality photos are essential for fitness website. They may be used for background as illustrations to various activities that a club offers. In this case a background slider may be a cool option to showcase the gallery. Photo gallery is another essential element of website design for fitness center. It not only sets a proper atmosphere for the design but allows getting an idea of the training style, equipment and overall culture of the club.
Just one consideration that usually concerns all website designs: never use stock images! General stock images take a soul out of your website. They deprive the website of its own face and lower brand confidence. People easier associate themselves with real personalities, “next-door” guys and girls. That’s why personal photos of your trainers and club members matter much more for the users that faceless pics from the web.
Don’t forget about videos. This kind of media content is another way to introduce your club to the clients, showcase your services and engage more users offering them short video courses on fitness.
Create a Fitness Website Layout
One of the main things about fitness website structure is a Contact page. As I mentioned above, fitness center is a local business in most cases. So you should properly guide your visitors to your physical location. Thus, address and map are essential for the Contact page. If your business is a chain of fitness centers around the country, you should display them on a map.
Of course, phone number is the best way of connecting with local business. Place your fitness club’s phone number on a prominent place of the website. This must be a good idea of making a phone number clickable so mobile users could easily call you.
Social media buttons are important for a fitness website template as much as a testimonials section. It makes your brand more open to people and helps getting new connection with potential customers. Testimonials section adds to your brand greatly. It improves awareness of your business and establishes strong links between your brand and the clients.
It should be a perfect idea of adding a Time-table section to the site to let people easily choose a training schedule that suits them the best. It saves their time and helps making training conditions more comfortable. No wonder that such trick pays greatly to the brand recognition and popularity. A Calendar widget may be a perfect option to keep that training schedule up to date.
If your fitness center provides a wide range of services aside of training you should definitely include a relevant section to the website. It may be a “Tips” category where you can offer useful content on nutrition, healthy food recipes, tips for training at home or outdoors, equipment advice etc. If your center offers merchandise or various associated goods like food supplements, sports equipment and clothes, you may add a Shopping section to the website.
While creating a fitness website you shouldn’t forget that your main goal is pushing visitors to spend more time in the gym or training room not to stuck on the web. So provide a website with comfy and clear navigation and develop strong connection with customers outside the internet. Get some more ideas with these cool fitness website templates.