Writing a long-form landing page is an art – and we’ve all seen plenty of bad art, so good landing page copy is truly a rare breed. Great long-form landing pages attract readers and build interest in the product. Unfortunately, some landing page copy turns readers and potential buyers away. If you want positive and effective customer relationships, then writing effective copy for your sales landing page will connect with your readers much better than badly-written copy ever could. Give it the best design you can muster, plan the content carefully, prepare great copy, and publish your landing page.
Bad landing pages fail to attract buyers, but consumers have plenty of attention to give when the message is appealing and helpful. Having long landing pages is okay if the copy serves your readers by showing the benefits and use cases of a product or service.
Long-Form Landing Pages Designed for Readers
Consumer-focused sales pages have a long, well-written copy prepared specifically for your audience. As it turns out, visitors to your landing page who are very interested in your products will gladly read longer sales copy. Long-form copy on a sales page should inform, interest, and educate your readers with more information on your product. Readers should walk away with more of their questions answered and better understand how your solutions can address their problems.
For instance, as they read your sales copy, they should feel like they can justify the purchase – particularly if it’s a more expensive product. A weight-loss program that costs $10 might need less justification than a $500 workshop. If you’re selling the workshop, be prepared to write a novel. Visitors will want to justify the purchase to themselves or explain it to a spouse if they’re parting with that kind of cash.
Figure out who your target audiences are if you don’t already know, and create personas for them. Find their pain points and write to solve their problems.
Create a Thrilling Design for Your Long-Form Landing Page
Good design is another big part of keeping eyes on your page and improving conversions. Your site shouldn’t be ugly. It should also fit your brand and go well with the rest of your website.
Pay Attention to the Quality of Your Copy
Write well. Hire a professional if you do not want to write the copy yourself or feel unqualified to write a great sales page. You are better off paying more if it means getting better quality marketing out there and connecting with your audience better.
Use a Minisite
Instead of linking away from your sales page to add information, designing your landing page as a mini-site can help you provide more info without losing potential customers. It’s also a way to shorten the text but still give a full explanation to those who need it.
Don’t Worry About Attention Spans
Ever heard, “consumers have the attention span of a goldfish – nine seconds”? Don’t worry about it as long as you create great content. Your readers will keep paying attention if your sales page serves them.
Is your landing page formatted for the web? Using larger fonts, breaking-up long paragraphs, and using visuals helps keep your content interesting and easy to read.
Keep it Fresh
Readers are always looking for entertainment in addition to education, as our brains like novelty and interesting stuff. Use lists, subheads, and experiment with different content.
Create a YouTube or TikTok Version
Try adding a video and embedding it on your sales page. You can also upload that video to YouTube or create something for TikTok if it fits your brand and your audience. Video might reach different consumers or might be useful alongside your written content.
With the right design and planning, your sales landing page can attract customers and generate conversions for your brand. How you design your landing page matters a great deal.
Converting with Long-Form Landing Page for Sales
Long-form landing pages are still converting. The right amount of design, good content, thorough research, and excellent visuals can help you connect with your audience and transform visitors into customers and even brand supporters. The landing page format is here to stay. Being willing to experiment with different techniques, designs, CTAs, and multimedia will go a long way towards building your brand’s value with prospective customers.
Mary Frost is a copywriter with a strong understanding of digital marketing trends and SEO. Her interests lie firmly with health, beauty, and modern technologies. Besides, she is a big fan of science-fiction books and traveling. Her current role as a copywriter for MotoCMS covers all areas of creative and digital marketing, including content creation.
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