Web Design & Dev

10 Best B2B Web Design Agencies by Budget & Business Size

MotoCMS Editorial 18 January, 2026

Finding a B2B web design agency is a high-stakes task for any marketing manager. The market is crowded with thousands of options. Everyone claims to be the best, but “best” usually isn’t objective. An agency that builds a great site for a worldwide enterprise might be bad at building sites for fast-growing startups.

So who do you pick? It all depends on your stage of development, your budget, your team size, and how complex a technical product you’re building. We’ve put together this guide to help you find the right agency for your business. We reviewed the leaders so you can find a firm with the right budget, the right scale, and the right goals.

Short Comparison Table

CompanyWho they’re for
Arounda AgencySMEs and Enterprise B2B platforms with long sales cycles
CI&TLarge enterprises with complex systems and strict compliance
Think CompanyEnterprise platforms that need deep UX research and validation
Bop DesignMid-market B2B services and tech companies focused on lead generation
Veza DigitalB2B SaaS scaleups focused on growth, SEO, and conversion
NetguruMature startups and mid-market products that need product development
PurrwebGrowth-stage startups building and iterating on MVPs
Halo LabEarly-stage startups needing branding and a first website
ShakuroEarly SaaS teams needing UI, prototypes, and design systems
ToptalTeams that need short-term senior design or product support

Top 10 B2B Web Design Agencies

When looking at the list of top B2B website design agencies to choose from, it’s important to see what they have to offer in terms of performance and pricing. The ten companies highlighted below will help you find a high-performing website at every scale and budget.

1. Arounda Agency

Arounda Agency

Arounda is a full-cycle design and development team focused on complex B2B platforms. As a b2b website design agency, it has over 9 years of experience and has delivered more than 250 projects across SaaS, fintech, Web3, AI, healthcare, and enterprise. Their team combines UX, research, design, and development to support technical, financial, and product reviews inside B2B buying teams.

Best for:
Small and mid-sized enterprises, B2B companies whose customers have long sales cycles and multiple decision makers, conduct technical evaluations and require approvals.

Core strength:
Arounda Agency builds websites around real buying mechanics. The team studies funnel behavior, qualification signals, objections from sales calls, and internal evaluation paths.

Content and structure follow the same logic that the CFO, CTO, product leader, and security team use when they assess value, risk, and feasibility.

This “flattens the curve” during evaluation and leads to shorter approval cycles and better quality leads before demo and sales stages.

Results that their clients report:

  • 4.6× revenue growth after redesign
  • +170% user engagement
  • −37% churn
  • +27% user satisfaction

Budget Estimate:

For this level of B2B website work, we expect budgets to start from around $20k for the simplest products (and increase with the complexity of product, integrations, internal review/compliance, etc.).

2. CI&T

digital agency

A huge global digital agency that designs and builds complex digital platforms for very large companies. Specialists in long-term enterprise projects that touch multiple systems, teams, and markets.

Best for:
Businesses with many thousands of employees, many departments, and highly complex internal systems – insurance, finance, manufacturing, telecoms, health, pharma.

Core strength:
Ability to design and deliver large, multi-system platforms across many teams, regions, and technical environments.

Core weakness:
Slow project startup due to long onboarding/contract/alignment phases.

Budget estimate:
Most of these types of projects start from $150k and increase from there based on scale, integrations, and regulatory needs of a product.

3. Think Company

UX and digital product agency

A UX and digital product agency focused on user-driven design and research-led projects for complex enterprise systems; they embed in teams, learning about their users, workflows, and constraints before building solutions.

Best for:
Typically, you’ll find them working with enterprises that have complex systems of internal tools, multiple user roles, and a high bar for usability, accessibility, and validation of their solutions.

Core strength:
Deep user research and UX strategy for complex systems with many user types and workflows.

Core weakness:
Long discovery and research phases slow down project timelines.

Budget estimate:
They typically embark on projects from $80k upwards, depending on how deeply they will need to research, how complex the actual system will be, and how many stakeholders are involved.

4. Bop Design

Web Design Agencies

A B2B marketing and web design agency that builds websites for professional services, software, and technology companies. Rather than focusing on deep product or platform design, they imagine the way forward through positioning, messaging, and lead generation.

Best for:
Mid-market B2B companies such as consulting firms, IT service providers, managed service providers (MSPs), and vertical SaaS vendors with stable products and predictable sales cycles.

Core strength:
Strong at structuring websites around value propositions, service packages, and conversion paths that support marketing and sales teams.

Core weakness:
Not well suited for products with complex interfaces, multi-role user systems, or heavy technical evaluation stages.

Budget estimate:
Typically upwards of 30k (will increase with volume of content, CRM or other marketing tool integrations, and regional/translation needs).

5. Veza Digital

B2B web and growth agency

A B2B web design agency that builds and optimizes Webflow marketing websites specifically for SaaS and tech companies. Veza handles everything from Webflow design and development to SEO, analytics, and conversion trackingю

Best for:

B2B SaaS companies at Series A–C that want a website designed to generate traffic, support SEO performance, and improve demo bookings or signups. Their work helps teams with self-serve and sales-assisted motions by making the site a central part of the funnel.

Core strength:
Exceptional at turning Webflow sites into growth engines — they integrate technical SEO, conversion optimization, content systems, and analytics so websites actively contribute to lead flow and pipeline acceleration. Their process bridges design and marketing strategy with execution.

Core weakness:
Less focus on deep custom application UX or enterprise-level internal systems. While great for outward-facing marketing sites, they are not positioned for heavy product UX or internal platform builds.

Budget estimate:
Budget estimate: Webflow projects usually cost between $30,000 and $40,000 to start, and the price goes up as the pages get more complicated, the integrations get more complicated, the SEO needs grow, and the automation needs grow.

6. Netguru

product design and development agency

A product design and development agency building web apps, mobile apps, internal dashboards, and customer platforms. Netguru partners with teams relaunching existing products, adding big features or scaling their platform, and supporting with structured product delivery and engineering.

Best for:
Mid-stage SaaS and digital businesses. Their clients are established startups, scaleups, and mid-market tech teams.

Core strength:
Netguru stands out in engineering depth and disciplined delivery. They seem to excel in product complexity, user flows, API integrations, and ongoing feature development. They can take product logic + technical requirements and turn it into reliable, scalable code with good structure and documentation.

Core weakness:
Netguru is not focused on marketing-oriented website builds or conversion-driven homepage design. They excel at product platforms but are comparatively weaker in designing sites that are centered on brand storytelling, SEO, or demand generation.

Budget estimate:
Typical engagements will start at around $25k-50k for core product design + development based on portfolio case studies + industry benchmarks + client type.

7. Purrweb

Top Web Design Agencies

A product design and development studio that creates MVPs, web apps, and mobile apps for B2B and SaaS startups. Purrweb specializes in rapid product rollouts, UX for preliminary traction, and ongoing refinement based on user feedback.

Best for:
Companies that are past the idea stage but still at seed to Series A.

Core strength:
Fast delivery of MVPs and early versions of products with clear UX and basic technical foundations.

Core weakness:
Limited experience with complex enterprise systems, heavy compliance, and large multi-team environments.

Budget estimate:
Product and MVP projects usually start around $15,000.

8. Halo Lab

Halo Lab

Halo Lab is a design-led digital studio that builds branding, UI, and marketing websites for early tech startups. Specializes in visual identity and clear presentation with fast delivery for new products.

Best for:
Pre-seed and seed-stage startups requiring an initial website, essential brand identity, or product visuals to assist with fundraising and early-stage marketing.

Core strength:
Great at producing beautiful brands, UI kits, and marketing sites that make fledgling products feel polished and appealing to investors and initial customers.

Core weakness:
Not ideal for products where the product logic is complicated, many roles are involved, or everything needs to be tightly integrated with back-end systems and business processes.

Budget estimate:
Branding and website projects start at around $10,000 and grow depending on page count and the amount of custom visuals, animation, or illustration that’s needed.

9. Shakuro

Shakuro

A UI and product design studio is creating interfaces, design systems, and visual concepts for early-stage SaaS products and MVPs. Shakuro is focused on helping teams quickly take ideas to usability in presented formats.

Best for:
Pre-seed and seed-stage SaaS looking for product UI, early prototypes, or first versions of UI.

Core strength:
Fast creation of clean, modern UI for early products and prototypes.

Core weakness:
Limited involvement in backend development, complex system architecture, and long-term product scaling.

Budget estimate:
Design and early product work start around $5,000 but quickly scale depending on the number of screens, complexity of interactions, and number of rounds of revisions.

10. Toptal

B2B Website Design

An international marketplace that connects organizations to vetted senior designers, developers, and product professionals on a contract basis. Toptal works at the individual specialist level, rather than offering full agency delivery.

Best for:
Companies that need short-term access to senior design or product expertise without engaging a full-service agency.

Core strength:
Fast access to experienced individual specialists for specific roles and tasks.

Core weakness:
No integrated team, no unified process, and no end-to-end ownership of complex projects.

Budget estimate:
Engagements usually range from $10,000 to $40,000, depending on specialist seniority, duration, and scope of work.

How We Selected These Companies

We reviewed agencies based on a small set of practical criteria that matter in real B2B projects:

  • Clear focus on B2B products and services
  • Evidence of real business outcomes and client results
  • Ability to work at the scale their clients require
  • Connection between UX decisions and business or sales logic
  • A client profile that matches the budgets and company stages in this guide

This approach helped us cover different segments while keeping the list relevant and useful.

How to Choose a B2B Website Design Expert

  • Budget realism: Choose a B2B web design agency that regularly works within your budget range. Avoid teams that usually operate far above or below your financial scope.
  • Sales cycle length: Match the agency to your sales motion. Long enterprise cycles need structure and clarity. Short cycles need speed and conversion focus.
  • Stakeholders: Ensure the B2B web design agency has worked alongside various decision makers, such as your finance, product, and security teams.
  • Integrations: Confirm experience with CRM, analytics, marketing automation, and internal systems.
  • Compliance and security: If you operate in a regulated industry, it’s especially important to work with agencies familiar with data protection, security reviews, and compliance processes.

Final Thoughts

Choosing a B2B web design agency rarely comes down to a single rule. Even among teams that offer leading B2B website design services, the difference is usually in how closely their experience matches your product, your team structure, and the way your customers actually buy.

Some agencies work best with marketing-led funnels. Others are built for long technical reviews and internal approvals. The useful question is simple. Have they solved problems like yours before? That answer matters more than name recognition or awards.

When the match is right, projects run smoother, decisions take less time, and the website does more of the work your team used to do manually.

FAQ

How much should a small business (10-50 employees) budget for B2B web design?

A solid budget range for business to business website design would be $15,000 to $40,000. You can usually get strategy, UX, design, some basic dev & a few integrations for that.

What’s the difference between agencies that serve startups versus mid-market companies?

Startups agencies focus on speed & MVPs and will get you your first traction. Mid-market agencies focus on structure & stability and will orient you towards a sales, marketing, or internal team dependency.

If I’m on a tight budget, should I choose a cheaper agency or wait until I can afford a better one?

Start small and upgrade later if the website is not critical for revenue yet. If the website is a core sales tool, waiting and investing properly usually saves money over time by avoiding rework.

How do I know which B2B web design agency is right for my business?

You get what you pay for, plain and simple. You don’t need a 50-person agency if your product is simple. Also, if your team has 800 feature requests and only one developer in the studio, that’s not going to work. Structured processes and teams are needed for multi-role products, long sales cycles, and connections between third parties.

Can I negotiate pricing with these agencies, or are their rates fixed?

Most agencies are amenable within reason. You can negotiate scope, timeline, and deliverables more than the base price itself.

What’s included in the price and what costs extra?

Strategy, UX, design, and core development are usually included in the base price. Extras often include writing content, doing SEO, making integrations, optimizing things over time, and providing long-term support.

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Author: MotoCMS Editorial
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