Ryan Gosling is known for creating some of Hollywood’s most memorable images and stories. If you’re like me, you have a few favorites— maybe “Drive” or “La La Land.” This post isn’t about him but about how graphic design can be valuable for your small business. Whether your style is more woodsy and modern or more colorful with a pop of neon now and then (I’m talking to you, Millennial Pink), I’m about to share some of the most fundamental reasons why graphic design is a must for small business owners.
But first, here’s a quick recap of what graphic design is.
What Is Graphic Design?
Graphic design is visual communication and problem-solving using type, images, and space. Designers are responsible for creating logos, brochures, magazines, websites, and other materials communicating your business message to potential customers.
Design is an integral part of the marketing and communication process and helps create a brand identity that connects your business to your target audience.
What’s the Big Deal?
As a small business owner, you might be thinking: Graphic design? Why should I spend money on that? Is it worth it? Here are six reasons why graphic design matters:
It Helps Define Your Brand
The first thing you think about when people say “brand” is probably a logo. But branding goes much deeper than just that. A strong brand identity is vital for any business because it helps customers identify with your company and understand what you stand for. A good graphic designer can help you create an identity that will make people remember your business long after they leave your website or brochure. However, if you’re doing this yourself and struggling with creating creative ideas to match your brand idea, there are also helpful tools, such as the Wepik online editing tool to help you save the day.
Graphic Design Communicates Who You Are
The first impression people get from your business comes from your logo and other visual elements. A professional logo helps customers identify with your brand — it tells them what you stand for and helps them understand what you do. Well-designed brand graphics effectively tells customers who you are and what makes your business unique.
Strong branding helps establish a connection between your business and its customers, which means they’re more likely to buy what you have to offer — whether that’s services or products — because they know they won’t be disappointed.
It Increases Your Trustworthiness
When people see your logo or brand identity, they immediately know what kind of company you are and whether or not they want to do business with you. It’s especially important when reaching out to potential customers through social media or websites.
A good graphic designer can create an attractive, unique design that will leave a positive impression on your audience every time they see it. You can also use these designs on social media to show prospective customers how well you treat your current customers, with pictures of completed projects, testimonials, and other positive reviews.
Graphic Design Enhances Your Appeal
A professional graphic designer can ensure that your logo, business cards, and other printed materials are attractive and practical. This improved appeal increases the appeal of your business overall, which will help you attract more customers. People like to do business with companies that appear appealing and stand out.
Suppose your company doesn’t look like it belongs among competitors, and you’re not quite ready to hire professional graphic design services. In that case, it might be time to leverage helpful online resources on how to create excellent graphics and designs yourself online.
It Encourages Word of Mouth
Many small businesses struggle to get their name out there and attract new customers. A well-designed logo or website can make all the difference in encouraging word of mouth and referrals from existing customers. In addition, the right graphic design can encourage people to share your content on social media, increasing brand exposure.
If you can create an eye-catching design that speaks directly to your audience, they’ll be likelier to share it with their friends. That means increased engagement on your website and more traffic from social media sources like Facebook and Twitter.
It Sets You Apart From Competitors and Encourages Customer Loyalty
If you want customers to choose you over other businesses in your industry, you must differentiate yourself from the competition. Graphic design is one way to do this. Using original artwork or images relevant to your niche for effective branding has positively impacted customer loyalty.
The suitable graphics can also help turn customers into repeat customers by encouraging them to return for more because they like what they see when visiting your store or website.
Don’t Underestimate the Power of Graphic Design!
If you are in business, it’s likely that you have done, or will do, something that has resulted in the use of graphic design. Consider all that graphic design can do to increase your visibility and expand your audience base. You may not think graphic design is essential, but it is — and this article can help you see why.