Marketing & SEO

7 Social Media Advertising Trends to Look Out for in 2022

Atreyee Chowdhury 26 July, 2022

Working in a field that morphs more quickly than Mystique in X-Men can be challenging. Why? Because the social networking landscape is constantly shifting. You are not alone if you’re unsure about what’s popular or not in the world of social media advertising or how to incorporate existing social media fads into your plan of action. However, don’t be concerned – we have solutions!

Trends in Social Media Advertising that Rule the Market in 2022

This checklist of seven social media advertising trends that will rule the market in 2022 may even transform how you perform your job. Our list was created after our team examined the major important trends dictating the online world and statistics from numerous studies.

TikTok Will Overtake Other Social Networks in Advertising

For the last couple of years, Instagram has become the social media platform that social marketers love the most. Based on industry types, it was expanding at the fastest rate, had the best ROI (return on investment), and was a great place to be. But that is now shifting. In 2021, TikTok exceeded the 1 billion subscribers threshold. That elevated it to the 7th-most popular social network globally. The fact that TikTok controls Instagram’s short-form videos is all the more fascinating. Recently, TikTok unveiled a number of practical business features, such as business profiles, adverts, and a creative marketplace. This may be the reason why companies are more upbeat about it now. If companies haven’t already flocked to TikTok, many surely will. Standing at the forefront of the surge as opposed to behind it is recommended.

Task list

Short-form Videos Will Be a Rage

Social Media Advertising

60% of all video clips released online in 2020 were less than two minutes. This statistic provides context for social media video lengths. There used to be a time when everyone believed long-form videos were the future — with the introduction of IGTV (Instagram TV) and Facebook Watch. Longer educational films on YouTube were rewarded because the platform is known for them. Facebook also wished to participate in this competition.

For their brands’ social media pages, businesses hurried to create “TV programs.” Facebook appeared to be challenging cable TV companies in addition to YouTube. TikTok then made its way and following suit, Instagram introduced Reels in reaction. Instagram has abandoned IGTV. Currently, Facebook Watch isn’t considered an option. Also, YouTube, the final remaining social media platform for long-form videos, has debuted a new structure — YouTube Shorts. This, however, doesn’t imply that people on social media will watch just any short clips. They must also be exciting and compelling. Additionally, perhaps the allure of disappearing content has diminished.

Task list

  • Create video ads that are compliant with the most widely used platforms to expand your advertising reach. Along with your staff, quickly design and personalize video advertising campaigns with user-friendly video ad makers.
  • Try out TikTok clips if you want to gain more followers.
  • Try using Reels when you want to re-engage the current audience on your Instagram handle.
  • Try other platforms if your short-form videos are successful there. And be sure to note the outcomes. You should transcribe clips for every network as well.

Spending a Lot of Money on Smaller Platforms

This development in social networking advertising trends is possibly the most unexpected of all those on our list. According to recent research, users of smaller social networking sites such as TikTok, Pinterest, and Snapchat are more open to advertisements than users of larger social sites. Numerous studies have uncovered the underlying trends:

  • Many users rated advertising on TikTok as being more motivational and entertaining than those on other sites.
  • Snapchat advertising had a wider audience than television commercials and generated more attention and buying intent.
  • Compared to other social sites, Pinterest advertising had a better ROI and less expensive conversion rates.

Why the trend? People may encounter less ad exhaustion on the smaller providers because they aren’t as overrun with advertisements as Instagram and Facebook. The fact that TikTok, Pinterest, and Snapchat all push advertisers to integrate their ads and blend in with naturally occurring material, which subscribers have already produced, is, however, what matters most.

As a consequence, advertisements become more exciting and less intrusive, boosting conversions and generally making businesses feel good.

Task list

  • Examine your involvement levels on each platform in more detail. Have you underestimated the number of Pinterest users? Are you ignoring the possibility of the Snapchat following?
  • Examine the material that users share on the platform. Check if you could adjust the tonality of your business to blend in.
  • Try your hand at making adverts for that channel. Or try a different network, mainly if you’ve previously dismissed it as requiring too much work for organic material.

Customers Will Anticipate Directly Purchasing Your Goods on Social Sites

Purchase on social media

Prior to the outbreak, social eCommerce was an exciting possibility for forward-thinking companies — bedding disruptors, eyewear disruptors, etc. Fundamentally, you had to label yourself as a disruptor once you allowed your clients to purchase on social media. However, requirements to remain at home plus widespread social media use created the ideal environment for an online purchasing boom, which will not disappear.

After all, visiting a website requires an additional step, which increases the chance that your sales funnel will leak – particularly on smartphones, where the rate of cart abandonment is significant. Live streaming and in-app buying are now available on the majority of social platforms, and they are scrambling to add new elements to keep up with growing demand. However, Facebook, Pinterest, and Instagram are most widely used. YouTube, Twitter, and TikTok are also following the trend.

Task list

eCommerce is unlikely to be quickly replaced by social commerce. However, based on your line of work, you should just not develop shopping experiences without giving them some thought.

  • Create an Instagram or Facebook Shop when you offer goods to the public. Or, try Pinterest’s Product Pins.
  • Make customer experiences as aesthetically harmonious with your company as you can, given the design freedom in these venues.
  • Do not stress about updating your entire inventory. Concentrate on selecting the products you believe your Social media followers will enjoy the most.
  • Try out shopping posts and advertisements! Users will be able to witness your items in action and quickly place orders as a result.

Nobody Will Wish to Contact Your Company by Phone

Due to lockdowns, halted supply chains, and inadequate resources, people have more pressing inquiries for firms. And they’ve found that they can easily find solutions to their problems through social networks. Despite the increase in demand, several businesses are still ill-equipped to provide efficient customer service via social media.

Task list

  • Consider developing a social customer support plan.
  • Create answer templates addressing common queries that are specific to your network.
  • Give chatbots a shot to speed up your responses.
  • Utilize one software to combine all of your customer support communications.
  • Customer service best practices should be taught to your social media marketing team.
  • Hire specialized customer service personnel just for your social media platforms.

Contract with a Creator for Your Engagement Strategies

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There’s been a creator market for roughly ten years. However, it received a boost during the outbreak as people sought to broaden their sources of income. However, we’re not simply referring to famous YouTube celebrities. Nowadays, it’s common knowledge that ordinary people may use social platforms to leverage their interests, develop side businesses, or obtain freelance jobs. Thus, the word “Creator” became more popular.

“Creator” refers to anybody who produces content for social channels with entrepreneurship intentions, including both expert influencers and novice content creators. Social networks have added numerous additional native monetization techniques as a result of this development, including:

  • Creator Marketplace on TikTok
  • Collabs on Instagram
  • Branded Content Ads on Instagram
  • Brand Collabs Manager at Facebook
  • Linked YouTube Brand
  • Super Follows on Twitter

All of these solutions are designed to help content producers be compensated so that they can continue to generate value for companies and audiences on the networks of their choice. Whatever your specialty, a creator will have a following — already willing to collaborate with your brand. And they’ll build more genuine, lasting relationships with customers than any commercial account can ever dream of!

Task list

  • Decide who your intended audience is and what medium they use.
  • Look through creator markets to compile a brief list of individuals with influence over that audience.
  • Prepare to pay reasonable prices. Even the most minor creators are aware of their value and will not agree to create for anything.

Understand Paid Advertising

In all honesty, this social networking fad has existed for a while. This is logical. For years, notably on Instagram and Facebook, there has been ample documentation on the drop in organic traffic. Additionally, few SMBs (small and midsize businesses) have the resources to engage in “pay-to-play” strategies. You can certainly broaden your online presence to additional platforms where it’s already feasible to go viral for free. However, it’s likely that you won’t abandon the consumers you fought hard to acquire.

Whatever your funding, at the very least, somebody in your company’s social advertising department needs to understand how to promote. And everyone will need to understand the fundamentals of market targeting.

Task list

  • Continue leveraging natural content on social media to engage audiences, provide customer care, and promote products as you lure consumers along the buyer journey.
  • To attract new potential clients, try boosting your top content.
  • Think about investing in solutions that enable you to post advertisements on Facebook, Instagram, and LinkedIn and monitor their success in a single interface if you’re willing to develop your advertising game.

Social Media Advertising Trends – Conclusion

Above, we have outlined the seven social media advertising trends that, in our opinion, you must be aware of if you want to stay competitive in 2022. Which trends did you expect to happen? Which ones did you find surprising? Kindly let us know by leaving comments below.

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Tags: advertising online advertising social media social media marketing video advertising
Author: Atreyee Chowdhury
Atreyee Chowdhury works full-time as a Content Manager with a Fortune 1 retail giant. She is passionate about writing and helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.