When it comes to getting more traffic and increasing your sales, you need to think of either organic versus paid search. Whether you are running a small business or a large business, appearing on the search result page of search engines or Google is really a crucial thing.
- But which one is the best for you?
- Where should you invest your money, time, and effort?
- Which one will be able to get you the more beneficial result within your budget?
Knowing all these things is vital before you opt for one. Here in this article, we are going to help you with the necessary differences between paid and organic searches. Before getting into the main topic, let’s have an understanding of paid search and organic search.
What Is Organic Search?
Organic search results are all those unpaid sections that appear in the search engine result pages. On the basis of the relevance of the content to the keyword query, the result is determined. It is not Search engine marketing. By presenting the website to Google in order to be filed and after that making website pages on the basis of some specific keywords that the particular website is focusing on, a website can take advantage of organic search.
When you are looking for an organic search, you do not need to pay a single penny. Here you need to invest your time along with exertion to get to the ranking. You also can take help from the top SEO agency in Singapore for securing the top positions.
What Is Paid Search?
So, now, you get a basic understanding of organic search. Now is the time to pay a little more attention to the paid search. Often you get results on the search engine, which are actually ads. In order to make some profit, search engines show ads that are close to organic search results.
At the top of the search result search page, advertisements are consistently shown. Often ads are also shown in the right or left sidebar. The pay-per-click model has come into action when it comes to paid search. It is a particular type of contextual advertising where the site owners pay a charge in order to have their site shown on the top search engine result page replacement.
Major Differences Between Organic Versus Paid Search
After knowing the basics about both organic and paid search, it is time to look at the differences between organic and paid search.
Difference 1: Overall Cost
For organic search, you do not need to actively pay to the search engine. Instead, you are putting your time and effort into making your website worth coming to the top results. In paid search, you need to invest money on a pay-per-click basis monthly.
Difference 2: Position In The Webpage
Organic search results are shown in the middle of the search engine result page. On the other hand, paid search always secures the topmost position for the advertisement. You will never be able to see an advertisement in the middle of the search engine result page.
Difference 3: Number Of Clicks
Now come to the number of clicks. It might be hard, but organic search always provides fewer clicks. The logic is simple; it is a basic human tendency to click on the top results. When the paid search appears on the top of the page, and the organic search will come in the middle, obviously paid search will get more clicks.
Difference 4: The Process Duration And Lasting
In order to secure a ranking in the search engine result page with organic search, you need to spend a considerate amount of time. On the other hand, with a big amount, you can make the process faster and get the result within a much lower time.
Difference 5: Conversion
Paid search is always highly optimized keywords, which is actually effective for generating more conversions. However, you will stop paying, and the pay-per-clicks will also stop. On the other hand, the conversion rate for organic search is not as good as paid search, but the results last longer.
Organic Versus Paid Search – Final Verdict
In case you are looking for an immediate boost in traffic, paid search is the best option for you. On the other side, if you are looking for a more long-lasting solution, organic search is the best option you have.