Every part of your design for your website and social media accounts needs to be carefully considered to ensure each element works together, reflects your brand, and attracts your target audience. That includes fonts. You should spend some time looking for the right fonts for your website and social media content. But before you start searching, it’s crucial that you know what to look for. So, get started by checking out the following five helpful tips and tricks for finding the perfect fonts.
1. Match Fonts for Your Website to Your Branding and Your Target Audience
One of the most important things you need to consider when selecting fonts for your website and social media channels is how the fonts reflect your brand. It’s crucial that you choose fonts that will appeal to your target audience and that suit the products or services you offer. You could choose playful fonts if you tend to post fun content or more serious-looking ones if your website and social media channels are focused on offering life insurance or lawyer services.
You should already have a branding strategy in place, so make sure your fonts fit nicely into that strategy.
2. Try Out a Font Generator
The only way to know how your wording will look in different fonts is to try out your wording in various typefaces. Don’t worry. You don’t have to spend valuable time downloading fonts and then trying out writing different words and sentences with that typeface. Instead, you can simply use an online font generator, such as the one at Picsart, which allows you to type into a box and see how your words look in a wide variety of different fonts.
3. Assess Potential Fonts’ Readability
When looking through different potential fonts using an online font generator, it’s very important that you assess how readable the fonts are. There’s nothing worse than choosing fonts that are difficult to read. And you should look at each letter and character of a font set to ensure every letter and character has excellent readability. Some fonts are much easier to read than others. That’s why people commonly use serif fonts like Georgia and Times New Roman. They are known to be highly readable.
Sans serif fonts also make good choices due to their readability, but sans serif fonts, such as Futura and Arial, have cleaner and more modern looks, so they often work better than serif fonts. Though, to make sure your content stands out from the crowd, it’s probably best to choose less-known typefaces. Just make sure that the font you select is easy to read.
4. Ensure the Fonts for Your Website Are Scalable
Not only do your fonts need to be highly readable. They also need to be scalable. While many fonts are still easily visible when you scale them to a larger or smaller size, which you may need to do for your website and social media content, other fonts don’t work well when scaled, especially those with delicate letterforms and too much adornment.
You should look for scalable fonts, like vector fonts, that can be reduced or enlarged without distortion.
5. Don’t Use Too Many Different Fonts
Good design is all about consistency. If you want to engage readers on both your website and your social media channels, you need to ensure you don’t clutter your pages with too many different types of fonts. If you have little design skill, you might want to start off by just using one font across all of your content. Regardless of your design skill level, never use more than three types of fonts.
And when using multiple fonts, ensure you use the different fonts for different types of content, such as headers and text body. Also, when using several fonts, make sure your fonts aren’t wildly different from each other, as that can create confusion. Stick to fonts from the same family to give your content a cohesive look that is easy to follow. If you decide to use three fonts, you should select a typeface for your primary font, your secondary font, and your accent font.
The primary font should be used for all your headings and larger text. Your primary font should also reflect your brand identity.
Your secondary font is the font you should use for the body of your content, such as paragraphs and descriptions.
Accent fonts should be used for specific elements on your website pages, such as calls to action and the navigation menu. They should be eye-catching, but they shouldn’t clash with your primary and secondary fonts. And remember, it’s essential that if you use three different fonts, they all work well together.