Top 7 Marketing Automation Tools to Streamline Your Workflow in 2025

Automating repetitive tasks and processes in marketing offers several significant benefits to businesses, enabling them to utilize resources more efficiently, enhance audience engagement, and boost campaign conversions. Modern software tools will allow you to automate various relevant marketing workflows. These include welcome and post-purchase mailings, abandoned cart reminders, feedback requests or survey forms, personalized recommendations, new product announcements, etc. To make each of the above-mentioned marketing tasks easier and faster, there are a number of useful online tools, the best of which you will learn about in this article.

Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features:

• Start your email marketing journey with AI that provides campaign strategies, subject lines, and contextual copy suggestions through simple chat-based interactions, helping you plan emails and customer journeys without manual effort.
• Create polished, on-brand emails in seconds by generating full email layouts or updating existing ones using AI commands that instantly adjust fonts, colors, and content.
• Customize emails using an easy drag-and-drop and WYSIWYG editor, and preview everything live to ensure the design looks correct before sending.
• Build interactive emails that include forms, polls, surveys, and product showcases to create dynamic, app-like experiences directly inside the inbox and boost engagement.
• Target the right audience by describing who you want to reach, allowing AI to create accurate segments from your data for better personalization automatically.
• Access AI-powered analytics that convert complex campaign metrics into clear, actionable insights showing what worked, what didn’t, and how to improve future campaigns.

Pricing:

• It has forever free plan with limited features
• Lite ($39): 500 contacts + 20,000 email credits.
• Pro ($79): 500 contacts + 25,000 email credits.
• Max ($159): 500 contacts + 37,500 email credits.

HubSpot

Source: HubSpot

One of the most popular CRMs on the market, HubSpot provides entrepreneurs, marketers, and sales managers with a number of powerful tools for automating business processes. Its functionality is focused on marketing, but also covers other areas: sales, customer service, operations management, etc.

Key Features:

• The most important module of the platform is the Marketing Hub, with its help, users can optimize and automate the processes of planning, development, implementation, and analysis of the results of marketing campaigns.
• HubSpot Marketing Hub lets you run multiple campaigns across supported channels, tailoring them to your goals and audience. Personalization and targeting tools make it possible to increase the relevance and effectiveness of your campaigns.
• The platform helps you quickly and easily develop email newsletters from scratch or based on an extensive library of templates. Each of them is easily customized by changing the background, branding, adding CTA elements, etc.
• Another of the main options of HubSpot is the automation of marketing campaigns. Users will easily set up automatic sending of letters and other types of messages using selected rules and triggers.
• The analytics module allows you to collect and analyze marketing campaign metrics, providing up-to-date results in the form of detailed reports and dashboards.

HubSpot Marketing Hub offers the following pricing structure:

• Free Tools (up to 2 users).
• Marketing Hub Starter ($15/month for 1 user and 1000 contacts).
• Professional ($880/month for 3 users and 2000 contacts).
• Enterprise ($3,300/month for 5 users and 10,000 contacts).

SaveMyLeads

Source: SaveMyLeads

With SaveMyLeads, you can automate the process of collecting and transferring lead data from your Facebook ad account, Google Lead Forms, and other sources to dozens of external systems — from CRM and spreadsheets to email distribution platforms and project management services.

Key Features:

• By connecting the platform to their communication channels, users will be able to get automatic notifications about new leads via email, SMS, and popular messengers.
• The SaveMyLeads catalog features pre-installed integrations with over 150 systems.
• Marketers and agencies can automatically forward new lead notifications to their business clients.
• SML allows you to automate sending messages to new leads through your chosen communication channels.

SaveMyLeads offers 4 plans with the following terms:

• Start ($19/month, 5 integrations, 2000 leads/month, unlimited ad accounts and forms, email support).
• Basic ($39/month, 25 integrations, 5000 leads/month, email/chat support).
• Business ($99/month, unlimited integrations, 20,000 leads/month, priority support).
• Agency ($499/month, 150,000 leads/month, dedicated cloud server).

ActiveCampaign

Source: ActiveCampaign

ActiveCampaign is highly sought after by marketers and entrepreneurs as a tool for automating email campaigns. The platform provides a set of digital marketing tools that allow you to flexibly customize, personalize, manage campaigns, and analyze their results.

Key Features:

• The platform offers users 900+ ready-made scenarios for automating marketing campaigns. All of them are conveniently distributed across a number of thematic categories: media, e-commerce, real estate, finance, etc.
• The built-in visual editor allows you to create automations from scratch without any special skills, selecting and installing the necessary triggers.
• ActiveCampaign allows you to create and run various types of email campaigns manually or automatically. These include standard mailings, mailings with several variants of letters for A/B testing, trigger mailings, autoresponder mailings, etc.
• With automated reporting and analytics tools, users can effectively track and monitor a range of campaign metrics, including clicks, opens, bounces, unsubscribes, etc.
• Built-in generative AI algorithms help automate the writing of texts and headings for email newsletters, considering personalization and a given tone of voice. In addition, AI solutions for developing custom automations and customer journey maps are available here.

ActiveCampaign pricing includes 4 plans:

• Starter (from $15/month for 1000 contacts, from 10,000 letters per month, 1 user, up to 5 actions for automation, standard forms, limited segmentation and analytics, Marketing CRM, integrations, etc.)
• Plus (from $49/month for 1000 contacts, all Starter features + unlimited automation actions, Generative AI, standard segmentation and analytics, automation integrations with Google, Facebook, & LinkedIn, etc.)
• Pro (from $79/month for 1000 contacts, from 12,000 emails per month, 3 users, all Plus features + dynamic content, advanced segmentation and analytics, conversion tracking, etc.)
• Enterprise (from $145/month for 1000 contacts, from 15,000 emails per month, 5 users, all Pro features + premium segmentation and analytics, SSO, corporate account, etc.)

Twilio

Source: Twilio

Twilio is another popular marketing automation solution for businesses. Its primary focus is messaging, but it also offers email, voice, and multichannel campaign tools.

Key Features:

• The platform allows you to automate a wide range of marketing campaigns, including surveys and feedback requests, notifications about discounts and promotions, mailings to engage the target audience, etc.
• To prepare a campaign, users need to integrate their chosen communication channels with the Customer Data Platform, an existing MarTech stack, or another database.
• With Twilio, you can create manually or automatically managed campaigns using communication channels such as SMS, WhatsApp, email, push notifications, or voice calls.
• Each campaign is easily customized using targeting tools, multichannel personalization, and forecasting with the participation of AI algorithms.
• The platform enables marketers and entrepreneurs to automate the process of creating detailed customer profiles. In addition, it will help develop a complete customer journey using 450+ flexible customizable tools and integrations.

Twilio offers flexible pricing depending on the services you choose, including SMS, calls, and email. Pay-as-you-go and bundled solutions are available. Products like Twilio Segment have separate monthly plans.

Stack Influence

Stack Influence stands out as an innovative influencer marketing platform tailored for e-commerce brands, small businesses, and startups. It provides marketers and entrepreneurs with a suite of powerful tools for automating influencer-driven campaigns. Its functionality is centered on micro-influencer marketing, streamlining everything from initial outreach to performance analysis, while indirectly boosting social proof and sales growth through authentic user-generated content.

Key Features:

• Massive Micro-Influencer Network: Stack Influence connects brands with a vetted community of over 11 million everyday content creators. Partnering with these micro-influencers yields highly authentic user-generated content and often higher engagement rates (campaigns can see up to 8.7% engagement) compared to traditional macro-influencer campaigns.
• AI-Driven Matching & Hands-Off Management: The platform uses AI to precisely match your products with the right influencers by niche and demographics. Stack Influence fully manages the campaign from start to finish – handling influencer outreach, product seeding, timelines, and content approvals – so you can automate your influencer marketing without the usual hassle.
• Automated Product Seeding: Stack Influence streamlines product seeding campaigns where influencers receive your product (with no monetary payment required) and share genuine reviews and posts. Influencers essentially become true advocates for your brand, boosting word-of-mouth marketing, customer trust, and organic brand awareness.
• Custom Campaign Landing Pages: For each campaign, the platform creates dedicated landing pages to clearly communicate your brand’s message and guidelines to participating influencers. This ensures creators seamlessly weave your brand’s story into their content, keeping promotions consistent, personalized, and authentic.
• Real-Time Analytics: A comprehensive dashboard allows you to track campaign performance in real time. You can monitor key metrics like reach, engagement, and conversion from influencer posts, with detailed reports and insights to measure ROI and refine your marketing strategy.

Stack Influence offers the following pricing structure:

• Starter Plan: $39 per influencer post (managed campaign of ~2–3 months, up to 300 total posts).
• Growth Plan: Custom pricing (extended campaigns of 2–12 months, supporting up to 3,000 influencer posts).
• Agency Plan: Custom pricing (enterprise-level campaigns with a custom number of posts and dedicated support).

Jotform

Source: Jotform

In the final review of the best marketing automation tools in 2025, it is worth noting the well-known Jotform service. With its help, entrepreneurs and marketers effectively optimize the processes of developing and delivering various types of online forms to the audience, as well as collecting and analyzing the results obtained.

Key Features:

• The Jotform catalog contains 10,000+ templates of forms. Among them are templates for online stores and other types of websites, electronic signatures, and approvals, among others.
• Each template can be easily modified and customized in the built-in editor. To achieve this, you can use a library of paid and free themes, custom fonts, logos, and other design elements.
• The platform supports 200+ extensions and integrations with external systems. Thanks to them, you can automate a number of form-related processes, including data transfer, document creation, sending messages, and adding contacts.
• Built-in analytics and data visualization tools allow you to automate the processing of information received from clients and leads through forms, generating detailed reports with personalized insights.

Jotform, a popular service for automating marketing campaigns, offers the following line of plans:

• Starter (free, up to 5 forms, up to 100 submissions per month, 100 MB of cloud space, up to 1000 form views).
• Bronze ($39 per month, up to 25 forms, up to 1000 submissions per month, 1 GB of cloud storage, up to 10,000 form views).
• Silver ($49 per month, up to 50 forms, up to 2,500 submissions per month, 10 GB of cloud storage, up to 100,000 form views).
• Gold ($129 per month, up to 100 forms, up to 10,000 submissions per month, 100 GB of cloud storage, up to 1,000,000 form views).
• Enterprise (price on request, no limits + advanced functionality).

Conclusions

Regular use of the marketing automation tools described in this article provides several significant benefits for businesses. Firstly, they will help you generate higher-quality leads and nurture them more effectively, turning them into paying customers. They will also help personalize the customer journey, speeding up their passage through the sales funnel and improving conversion rates. Finally, automation allows you to process large amounts of data faster and more efficiently.