The world of eCommerce is constantly changing and it is harder and harder to attract a consumer. That’s why you should always keep abreast of the latest trends on market. If you are not, everything is simple – you are out of the game.
One of the ways to be in the loop is attending events like International Ecommerce Day. You will get a lot of positive emotions, great experience, and meet top world experts. The gimmick of the conference is its 7 main topics that cover every aspect of an average eCommerce website.
If you didn’t save your spot at the event, no worries. Read the articles below. These are guidelines from different field experts on every topic of International E-commerce Day.
Discover how to grow the conversion rate of your e-store with this case study from Kissmetrics. In this huge article, you will find dozens of websites with their stories of conversion improvement. There are 100 real examples, each with its unique way of website optimization.
This is another great tutorial on increasing your eCommerce business conversion rate. Consisting of eight chapters, this guide combines every aspect of the conversion optimization process. You will know everything about A/B testing, from the first steps for beginners to the mistakes made by professionals.
Qualaroo presents another alternative point of view on conversion rate optimization. There are 12 step-by-step chapters that will help you to build a plan, bust a few myths, find useful tools, and more.
If you are about to establish your eCommerce brand, this article is just for you. In this article, you will find out what demand generation is and learn the difference between demand generation and lead generation. Here’s also collected the most common ways to generate demand for your company.
Don’t let the name of the title confuse you. Though it seems like this article is for B2B marketers, it will be useful for everyone who wants to manage their demand generation wisely. Based on a close analysis of consumer behavior, the post will help you to know how things stand in today’s demand generation ecosystem.
Want to know what’s your customer up to? Read this amazing guide from McKinsey and other professionals in building customer relationships. The article consists of three parts and contains the summary infographic, the commentaries of various experts, and more.
This article is another overview of customers’ behavior. Read the research about how to interact with consumers. The experts analyze real cases from the past and try to give an explanation on the current performance of various companies.
This great tutorial offers five working approaches to understanding your customers better. The research is based on miscellaneous surveys, reports, and studies. Read about different companies and their experience with customers.
The title of this article speaks for itself. Did you know that the time when you send emails to your clients matters a lot? Check out this awesome long-read with many infographics, diagrams, and professional tips.
It is no secret that mobiles are displacing desktops. According to the predictions, smartphones will soon become the major eCommerce platform. That’s why you should read this article to optimize your online business checkout for users of mobile devices.
Holidays are not just the perfect time for celebration. It is also a great opportunity for eCommerce business owners to make money. Read how you should prepare your e-store to take advantage of the holiday seasons that are coming soon.
Ian Byrd is a freelance writer, inspired by photography, web design and new technologies. Being passionate about art, reading, music, he likes meeting new people and discovering new things every day. Ian lives the present day, keeping an eye on future prospects. Please, follow him on Twitter and Facebook.
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