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How to Optimize Your eCommerce Website: 21 Expert Guides

Marketing & SEO
Ian Byrd 3 November, 2016

The world of eCommerce is constantly changing and it is harder and harder to attract a consumer. That’s why you should always keep abreast of the latest trends on market. If you are not, everything is simple – you are out of the game.

How to Optimize Your eCommerce Website - main

One of the ways to be in the loop is attending events like International Ecommerce Day. You will get a lot of positive emotions, great experience and meet top world experts. The gimmick of the conference is its 7 main topics that cover every aspect of an average eCommerce website.

If you didn’t save your spot at the event, no worries. Read the articles below. These are guidelines from different field experts on every topic of International Ecommerce Day.


Topic 1. Conversion rate optimization


100 Conversion Optimization Case Studies

Discover how to grow a conversion rate of your e-store with this case study from Kissmetrics. In this huge article, you will find dozens of websites with their stories of conversion improvement. There are 100 real examples, each with its own unique way of website optimization.

The Definitive Guide to Conversion Optimization

This is one more great tutorial on how to increase your eCommerce business conversion rate. Consisting of eight chapters, this guide combined every aspect of the conversion optimization process. You will know everything about A/B testing, starting from the first steps for beginners to the mistakes made by professionals.

The Beginner’s Guide to Conversion Rate Optimization

Another alternative point of view on conversion rate optimization is presented by Qualaroo. There are 12 step-by-step chapters that will help you to build a plan, bust a few myths, find useful tools and more.

Topic 2. Demand generation


9 Killer Demand Generation Strategies for New Brands

If you are about to establish your eCommerce brand, this article is just for you. In this article, you will find out what demand generation is and learn the difference with demand generation and lead generation. Here’s also collected the most common ways to generate demand for your company.

The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations

Don’t let the name of the title confuse you. Though it seems like this article is for B2B marketers, it will be useful for everyone who would like to manage their demand generation wisely. Based on a close analysis of the consumer behavior, the post will help you to know how do things stands in the today’s demand generation ecosystem.

Back to Basics: Tips and Tricks for Demand Generation Success

The following article in our list contains the key hints for newcomers about demand generation. Learn the meaning of such acronyms as TOFU, MOFU and BOFU and how demand generation works inside out.

Topic 3. Customer experience


The CEO Guide to Customer Experience

Want to know what’s your customer up to? Read this amazing guide from McKinsey and other professionals in building relationships with customers. The article consists of three parts and contains the summary infographic, the commentaries of various experts and more.

The Truth About Customer Experience

This article is another overview of customers’ behavior. Read the research about how to interact with consumers. The experts analyze real cases from the past and try to give an explanation on the current performance of various companies.

5 Customer Experience Strategies That Work

This great tutorial offers five working approaches for the better understanding of your customers. The research is based on miscellaneous surveys, reports and studies. Read about different companies and their experience with customers.

Topic 4. Email marketing


How to Use Personalization in Email to Maximize Results

Learn more on how email marketing and personalization are tied together. Discover the techniques, allowing you to get your emails opened and get to know why your emails should be personalized.

10 Missing Things From Your Subject Lines

Read this post to get the hand of writing attractive titles for your emails. There are lots of practical tips to avoid the most common mistakes and write subject lines that work for real.

What 10 Studies Say About The Best Time To Send Email

The title of this article speaks for itself. Did you know that the time when you send emails to your clients matters a lot? Check out this awesome long-read with lots of infographics, diagrams and professional tips.

Topic 5. Payment


5 Online Payment Tips That Improve Conversion

Read a few tips from an experienced eCommerce business owner. They will help you to raise financial security of your e-store and prevert you from losing your funds.

How to Design an eCommerce Checkout Flow That Converts

After reading of this article will be able to optimize your online business checkout with ease. The author analyzes the experience of existing e-stores and tells how to get a visitor and turn one into a buyer.

The Anatomy of The Perfect Mobile E-Commerce Checkout Page

It is no secret that mobiles are displacing desktops. According to the predictions, smartphones will soon become the major eCommerce platform. That’s why you should definitely read this article to optimize your online business checkout for the users of mobile devices.

Topic 6. Fulfillment


5 Reasons to Consider Fulfillment Services

Shpiping, packaging and storing processes matter for every eCommerce business. Check out these five useful practical tips from a professional on fulfillment services and improve your own e-store.

3 eCommerce Fulfillment Options: Which One is Right for Your Business?

Learn more about the ways of fulfillment for your online business. Read this review with the detailed description of 3 main eCommerce fulfillment types.

6 Best Practices for eCommerce Warehousing

Discover how to manage your business fulfillment processes. Find out how to create your own warehouse management system, allowing to proceed thousands of orders at the same moment.

Topic 7. Holiday optimization


How to Prep Your Ecommerce Store for Holiday Shoppers

Holidays is not just the perfect time for celebration. It is also a great opportunity for eCommerce business owners to make money. Read how you should prepare your e-store to take advantage the holiday seasons that are coming soon.

Why You Should Start Preparing for the Holiday Season Now

Check out a real holiday preparation guide from Volusion. Read why preparing your e-store for a holiday season should takes place beforehand.

38 Ways Ecommerce Sites can Grab the Upcoming Holidays by the Horns

The last article in our list is the second one from the Kissmetrics blog. It contains 38 original approaches to raise your sales on holidays.

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Ian Byrd is a freelance writer, inspired by photography, web design and new technologies. Being passionate about art, reading, music, he likes meeting new people and discovering new things every day. Ian lives the present day, keeping an eye on future prospects. Please, follow him on Twitter and Facebook.