How to Optimize Your eCommerce Website: 21 Expert Guides
The world of eCommerce is constantly changing and it is harder and harder to attract a consumer. That’s why you should always keep abreast of the latest trends on market. If you are not, everything is simple – you are out of the game.
One of the ways to be in the loop is attending events like International Ecommerce Day. You will get a lot of positive emotions, great experience and meet top world experts. The gimmick of the conference is its 7 main topics that cover every aspect of an average eCommerce website.
If you didn’t save your spot at the event, no worries. Read the articles below. These are guidelines from different field experts on every topic of International Ecommerce Day.
Topic 1. Conversion rate optimization
Discover how to grow a conversion rate of your e-store with this case study from Kissmetrics. In this huge article, you will find dozens of websites with their stories of conversion improvement. There are 100 real examples, each with its own unique way of website optimization.
This is one more great tutorial on how to increase your eCommerce business conversion rate. Consisting of eight chapters, this guide combined every aspect of the conversion optimization process. You will know everything about A/B testing, starting from the first steps for beginners to the mistakes made by professionals.
Another alternative point of view on conversion rate optimization is presented by Qualaroo. There are 12 step-by-step chapters that will help you to build a plan, bust a few myths, find useful tools and more.
Topic 2. Demand generation
If you are about to establish your eCommerce brand, this article is just for you. In this article, you will find out what demand generation is and learn the difference with demand generation and lead generation. Here’s also collected the most common ways to generate demand for your company.
The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations
Don’t let the name of the title confuse you. Though it seems like this article is for B2B marketers, it will be useful for everyone who would like to manage their demand generation wisely. Based on a close analysis of the consumer behavior, the post will help you to know how do things stands in the today’s demand generation ecosystem.
The following article in our list contains the key hints for newcomers about demand generation. Learn the meaning of such acronyms as TOFU, MOFU and BOFU and how demand generation works inside out.
Topic 3. Customer experience
Want to know what’s your customer up to? Read this amazing guide from McKinsey and other professionals in building relationships with customers. The article consists of three parts and contains the summary infographic, the commentaries of various experts and more.
This article is another overview of customers’ behavior. Read the research about how to interact with consumers. The experts analyze real cases from the past and try to give an explanation on the current performance of various companies.
This great tutorial offers five working approaches for the better understanding of your customers. The research is based on miscellaneous surveys, reports and studies. Read about different companies and their experience with customers.
Topic 4. Email marketing
Learn more on how email marketing and personalization are tied together. Discover the techniques, allowing you to get your emails opened and get to know why your emails should be personalized.
Read this post to get the hand of writing attractive titles for your emails. There are lots of practical tips to avoid the most common mistakes and write subject lines that work for real.
The title of this article speaks for itself. Did you know that the time when you send emails to your clients matters a lot? Check out this awesome long-read with lots of infographics, diagrams and professional tips.
Topic 5. Payment
Read a few tips from an experienced eCommerce business owner. They will help you to raise financial security of your e-store and prevert you from losing your funds.
After reading of this article will be able to optimize your online business checkout with ease. The author analyzes the experience of existing e-stores and tells how to get a visitor and turn one into a buyer.
It is no secret that mobiles are displacing desktops. According to the predictions, smartphones will soon become the major eCommerce platform. That’s why you should definitely read this article to optimize your online business checkout for the users of mobile devices.
Topic 6. Fulfillment
Shpiping, packaging and storing processes matter for every eCommerce business. Check out these five useful practical tips from a professional on fulfillment services and improve your own e-store.
Learn more about the ways of fulfillment for your online business. Read this review with the detailed description of 3 main eCommerce fulfillment types.
Discover how to manage your business fulfillment processes. Find out how to create your own warehouse management system, allowing to proceed thousands of orders at the same moment.
Topic 7. Holiday optimization
Holidays is not just the perfect time for celebration. It is also a great opportunity for eCommerce business owners to make money. Read how you should prepare your e-store to take advantage the holiday seasons that are coming soon.
Check out a real holiday preparation guide from Volusion. Read why preparing your e-store for a holiday season should takes place beforehand.
The last article in our list is the second one from the Kissmetrics blog. It contains 38 original approaches to raise your sales on holidays.
* * *
Have you found something useful for yourself? Then don’t forget to check out this collection of responsive eCommerce templates from MotoCMS. Maybe, there is your future e-store…
By the way, you can get any template from the category with 35% discount just right now. No jokes. Use this promo-code on the checkout:
* * *
Like any template from this list? Then grab the 35OFF promo-code and create your e-store with no coding skills today!