Marketing & SEO

How to Optimize Your eCommerce Website: 21 Expert Guides

Ian Byrd 3 November, 2016

The world of eCommerce is constantly changing and it is harder and harder to attract a consumer. That’s why you should always keep abreast of the latest trends on market. If you are not, everything is simple – you are out of the game.

How to Optimize Your eCommerce Website - main

One of the ways to be in the loop is attending events like International Ecommerce Day. You will get a lot of positive emotions, great experience, and meet top world experts. The gimmick of the conference is its 7 main topics that cover every aspect of an average eCommerce website.

If you didn’t save your spot at the event, no worries. Read the articles below. These are guidelines from different field experts on every topic of International E-commerce Day.


Topic 1. Conversion Rate Optimization


100 Conversion Optimization Case Studies

Discover how to grow the conversion rate of your e-store with this case study from Kissmetrics. In this huge article, you will find dozens of websites with their stories of conversion improvement. There are 100 real examples, each with its unique way of website optimization.

The Definitive Guide to Conversion Optimization

This is another great tutorial on increasing your eCommerce business conversion rate. Consisting of eight chapters, this guide combines every aspect of the conversion optimization process. You will know everything about A/B testing, from the first steps for beginners to the mistakes made by professionals.

The Beginner’s Guide to Conversion Rate Optimization

Qualaroo presents another alternative point of view on conversion rate optimization. There are 12 step-by-step chapters that will help you to build a plan, bust a few myths, find useful tools, and more.

Topic 2. Demand Generation


9 Killer Demand Generation Strategies for New Brands

If you are about to establish your eCommerce brand, this article is just for you. In this article, you will find out what demand generation is and learn the difference between demand generation and lead generation. Here’s also collected the most common ways to generate demand for your company.

The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations

Don’t let the name of the title confuse you. Though it seems like this article is for B2B marketers, it will be useful for everyone who wants to manage their demand generation wisely. Based on a close analysis of consumer behavior, the post will help you to know how things stand in today’s demand generation ecosystem.

Back to Basics: Tips and Tricks for Demand Generation Success

The following article in our list contains key hints for newcomers about demand generation. Learn the meaning of such acronyms as TOFU, MOFU, and BOFU and how demand generation works inside out.

Topic 3. Customer Experience


The CEO Guide to Customer Experience

Want to know what’s your customer up to? Read this amazing guide from McKinsey and other professionals in building customer relationships. The article consists of three parts and contains the summary infographic, the commentaries of various experts, and more.

The Truth About Customer Experience

This article is another overview of customers’ behavior. Read the research about how to interact with consumers. The experts analyze real cases from the past and try to give an explanation on the current performance of various companies.

5 Customer Experience Strategies That Work

This great tutorial offers five working approaches to understanding your customers better. The research is based on miscellaneous surveys, reports, and studies. Read about different companies and their experience with customers.

Topic 4. Email Marketing


How to Use Personalization in Email to Maximize Results

Learn more about how email marketing and personalization are tied together. Discover the techniques allowing you to open your emails and know why your emails should be personalized.

10 Missing Things From Your Subject Lines

Read this post to get the hang of writing attractive titles for your emails. There are many practical tips to avoid the most common mistakes and write subject lines that work for real.

What 10 Studies Say About The Best Time To Send Email

The title of this article speaks for itself. Did you know that the time when you send emails to your clients matters a lot? Check out this awesome long-read with many infographics, diagrams, and professional tips.

Topic 5. Payment


5 Online Payment Tips That Improve Conversion

Read a few tips from an experienced eCommerce business owner. They will help you to raise the financial security of your e-store and prevent you from losing your funds.

How to Design an eCommerce Checkout Flow That Converts

After reading this article, you can easily optimize your online business checkout. The author analyzes the experience of existing e-stores and tells how to get a visitor and turn one into a buyer.

The Anatomy of The Perfect Mobile E-Commerce Checkout Page

It is no secret that mobiles are displacing desktops. According to the predictions, smartphones will soon become the major eCommerce platform. That’s why you should read this article to optimize your online business checkout for users of mobile devices.

Topic 6. Fulfillment


5 Reasons to Consider Fulfillment Services

Shipping, packaging, and storing processes matter for every eCommerce business. Check out these five practical tips from a professional on fulfillment services and improve your e-store.

3 eCommerce Fulfillment Options: Which One is Right for Your Business?

Learn more about the ways of fulfillment for your online business. Read this review with the detailed description of 3 main eCommerce fulfillment types.

6 Best Practices for eCommerce Warehousing

Discover how to manage your business fulfillment processes. Find out how to create your warehouse management system, allowing you to simultaneously proceed with thousands of orders.

Topic 7. Holiday Optimization


How to Prep Your Ecommerce Store for Holiday Shoppers

Holidays are not just the perfect time for celebration. It is also a great opportunity for eCommerce business owners to make money. Read how you should prepare your e-store to take advantage of the holiday seasons that are coming soon.

Why You Should Start Preparing for the Holiday Season Now

Check out a real holiday preparation guide from Volusion. Read why preparing your e-store for the holiday season should take place beforehand.

38 Ways Ecommerce Sites can Grab the Upcoming Holidays by the Horns

The last article in our list is the second one from the Kissmetrics blog. It contains 38 original approaches to raise your sales on holidays.

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Have you found something useful for yourself? Then don’t forget to check out this collection of responsive eCommerce templates from MotoCMS. Maybe, there is your future e-store…

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Fashion Responsive Ecommerce Template


Flowers Responsive Ecommerce Template


Family Responsive Ecommerce Template


Animals & Pets Responsive Ecommerce Template


Apparel Responsive Ecommerce Template


Jewelry Responsive Ecommerce Template


Tools & Equipment Responsive Ecommerce Template


Software Responsive Ecommerce Template


Sport Responsive Ecommerce Template


Industrial Responsive Ecommerce Template


Like any template from this list? Then grab the 35OFF promo-code and create your e-store with no coding skills today!


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Author: Ian Byrd
Ian Byrd is a freelance writer, inspired by photography, web design and new technologies. Being passionate about art, reading, music, he likes meeting new people and discovering new things every day. Ian lives the present day, keeping an eye on future prospects. Please, follow him on Twitter and Facebook.