As an entrepreneur, the most effective strategy you can implement for your business’s success involves gaining the trust and loyalty of your customers. Nobody wants to hire movers they can’t trust. According to statistics, the number of moving service companies continues to increase annually in the U.S., which means you need to establish credibility to compete with the market. Keep reading as we delve into building credibility as a moving company and how to achieve this goal effectively.
The Importance of Credibility for a Moving Company
Most consumers decide on a brand when they are confident they can trust that brand. This is especially important in the moving industry, where clients have to let you into their homes to pack up and manage all their belongings. There’s no doubt that many customers have heard horror stories about robberies and fraudulent movers, making them hesitant to pick just any company to do the grunt work. To stand out from the competition and attract customers, you need to run a trustworthy business.
Strategies for Building Credibility
Now that you understand why building credibility matters, let’s take a look at some tips on how to navigate the entire process:
Create a Website
Initially, forget about the merits of pay-per-click advertising, the importance of backlinks for movers, or various social media marketing strategies. Before you can focus on these tasks, you must design and launch a website to interact with customers gained via digital marketing. As a business, a website is the foundation of your online presence and paves the way for company growth.
Your company will immediately be viewed as suspicious by prospective customers if you don’t have an official website. It’s in your best interest to create a website representative of your company’s vision and story, showcasing customers with legitimate and serious movers. Present your products and services in the best possible light and frequently update content, as you want it to look professional but inviting.
Display Relevant Information Online
Don’t be afraid to share your business with your customers- you should have nothing to hide. If you’re not trying to obscure information and provide easy access for customers to research you, they will see you as trustworthy and appreciate your services more. Boost your business’s credibility by displaying your insurance information and FMCSA license along with your address and contact information.
Expand Your Online Presence Beyond Your Website
Simply making a website is not enough- people should be able to find it with a single search. Even though optimizing content can position you at the top of search engine results, SEO isn’t achieved overnight and takes some time, especially if you’re a startup. For this reason, it’s essential to set up citations and profiles on other websites.
One way to gain recognition is to integrate local business citations in company databases and listings. People can then easily find you when looking for movers in their area. Additionally, you should set up business profiles on review websites and social media, as investing in official profiles across various profiles increases your company’s legitimacy.
Offer High-Quality Services
The downfall of most companies is usually dissatisfied customers, making high-quality services the primary starting point of credibility. These customers post reviews, raise disputes, and tell their friends, negatively impacting your image. Ensuring that your consumers are happy with your offered services is essential to building credibility in the moving industry. Set prices that match the quality of your services, use the right supplies and tools, hire experienced professionals, and provide cross-skilling and training.
Reply to Customers Honestly and Quickly
You may have put all the information regarding your prices, company, and services online, but that doesn’t mean people still won’t have questions. Sometimes, people prefer speaking to real people about their problems and doubts, or, perhaps, some information just isn’t making sense to them. When this occurs, you want to respond in a way that showcases professionalism and trustworthiness. It would be helpful if you always had someone by the phone, investing effort into responding to emails as quickly as possible. You want customers to know that you care about their concerns and questions. Be polite and personable but informative and professional at the same time in your responses to leave a good impression.
Focus on Customer Service
No company, moving services or otherwise, can establish credibility without good customer service. Even if you’re great at your job, mishaps can happen to anyone, anytime. For example, bad weather or poor road conditions are considerable issues in the moving industry, and experienced professionals can also make mistakes while working.
Don’t be alarmed because of customer delivery damages or delays; they can be inevitable. What’s important is handling the situation in its aftermath; treating frustrated customers with patience, and always being professional and polite. Follow your interaction with an apology and assure them the mistake will be rectified.
As a result, you’ll find that your customers will be far more understanding and much less likely to walk away dissatisfied when they know you’re trying your best. The best part? You can avoid bad reviews. A respectable moving company not only helps ease your move but is also willing to listen and fix its mistakes.
Leverage Third-Party Endorsements
When delivering marketing pitches or materials, it’s crucial to mention your company’s strengths and differentiators externally. However, keep in mind that there’s no substitute for third-party endorsements to drive credibility. Being lauded by clients, press and industry influences, and analysts highlight how you deal with the competition and how you plan on delivering user-friendly solutions.
Endnote – Build Credibility As a Moving Company
Running a business is no easy feat- it requires considerable time and effort. As long as you are a moving company that values and understands how building a solid brand impacts profits and business growth, you are bound to climb up the corporate ladder quickly. Make your name a recognizable symbol for customer care and quality services, whether through SEO, tailored software solutions, or more. If you’re unsure how to share your brand with the world, we recommend hiring a marketing agency or expert to handle your website and relay information to your customers.