Marketing & SEO

Expert SEO Tips to Improve Your Real Estate Website

MotoCMS Editorial 19 July, 2022

Building a website that performs well in search engines can be an excellent way to drive qualified traffic to your real estate website. If you want your real estate website to attract more buyers and sellers, you need an expert-level understanding of search engine optimization (SEO). Although you might already be doing something to improve your website, here are nine expert SEO tips to help make your real estate website even more effective and successful than now.

Start with SEO Auditing

The first step to improving your real estate website is an SEO audit. It will help you identify areas where your site needs improvement, such as missing titles or meta descriptions, broken links, duplicate content, and changes you must make. For example, it can show if your content doesn’t have keywords in the correct spots or if there are missing page titles. Next, consider which features of your site are most important for SEO. Do a cost-benefit analysis to see how much it would cost to improve each area, then prioritize accordingly.

Do Guest Posting

One great way to get your website in front of more eyes is to do guest posting on reputable real estate websites like Avante Homebuyers. This involves writing an article for another website in your industry, including a link to your site. This is a great way to get exposure and build up your authority. Here are a few SEO tips for doing guest posting:

  • Do your research and only approach websites that are relevant to your niche.
  • Ensure your content is unique and valuable to the other website’s audience.
  • Keep it brief – try not to exceed 500 words per post.
  • Share the content on social media networks like Facebook, Twitter, or LinkedIn.
  • Ask if the reputable websites you choose would like to share your post with their readers.
  • Don’t forget to keep track of all URLs you’ve submitted.

Perform a Competitive Analysis

Another crucial step to improving your real estate website SEO is to perform a competitive analysis (or competitive audit). This will help you understand what your competitors are doing well and where there are opportunities for you to improve. Then, use this information to make modifications to your site. Here are three SEO tips for conducting a competitive analysis:

  • Identify your top three competitors.
  • Visit their websites and take note of their design, content, and user experience.
  • Google critical terms related to your business and note the paid and organic results.

Do Keyword Research

Keyword research is an essential initial step in the SEO process. You need to understand what potential customers are searching for when looking for a property like yours. An excellent way to do this is by brainstorming a list of words and phrases describing your actions. You can use a keyword research tool like Google AdWords Keyword Planner to see how many people search for those terms. Once you know what keywords to target, you can incorporate them into your website content. Adding keyword phrases to your page titles and subheadings will increase the chances of appearing higher on search engine results pages (SERPs). Make sure that you use targeted keywords throughout your page copy and headlines.

For instance, a real estate business focusing on quick property sales in Texas might target specific phrases like “sell my house fast in Houston” or “cash home buyer Houston.” By optimizing their website content for these targeted keywords, they can improve their visibility to homeowners looking to sell their properties quickly. A successful example of this strategy in action is seen with Cash Home Buyer Houston, which has effectively used keyword optimization to connect with its target audience in the Houston area. Examining their approach can provide valuable insights into how targeted keyword research and SEO practices can enhance your website’s performance in search engine rankings.

Create High-Quality Content

One way to improve your website’s SEO is by creating high-quality content. If you want your real estate website to rank higher in search engine results, it’s important to remember that you’re writing for humans, not just search engines. This means writing articles and blog posts that are informative, well-written, engaging, and relevant to your audience. You should also pay attention to spelling and grammar so readers don’t get turned off from reading your content.

In addition, create optimized metadata if you want people to click on your website when they search for anything related to real estate, then make sure you write an optimized metadata description for each page on your site. When someone searches for something on Google, the search engine will show a meta description of what it thinks is the most relevant result. The meta description is that snippet of text that appears below the title and URL in the search results. You must craft these carefully to entice readers to click on your listing or website.

If you want your real estate website to stand out, you need to create video content that will grab people’s attention. People are likelier to watch videos and remember visual content than text-based content. Create visual content that complements and supports your written content and attracts a larger audience to get them invested in your offer. Plus, visual content can help you stand out from the competition.

Ensure Your Website Is Mobile-Friendly

In today’s digital world, ensuring your website is mobile-friendly is essential. More people are using their smartphones and tablets to search the internet, and if your website is not optimized for these devices, you will lose out on potential leads. An effective way to ensure your real estate website is mobile-friendly is to use responsive design. This ensures that your website will adjust automatically to fit any device’s screen size. Below are more areas to focus on when it comes to mobile optimization:

  • Page speed
  • Hosting speed
  • Usability
  • Site navigation
  • Site search
  • Forms
  • Homepage
  • Conversions

Getting Expert Digital Marketing Help

If you’re serious about marketing your real estate business online, you need professional help, meaning hiring a digital marketing agency. There are a lot of digital marketing agencies out there that can help you with everything from search engine optimization (SEO) to pay-per-click (PPC) advertising. To know which one is right for you, here are a few things to keep in mind when making your decision:

  • Define your goals: What do you want to achieve with your real estate website?
  • Do your research: Not all digital marketing agencies are created equal. Make sure you find an agency with experience in the real estate industry.

Go Social

Posting on social media platforms like Facebook, Twitter, Instagram, and LinkedIn can help improve your SEO. Search engines consider social signals when determining whether or not to rank a piece of content, so being active on social media can boost your website. Plus, potential clients are more likely to find you if you’re active on social media.

Establish your company’s page as an authoritative source for your business by posting about topics relevant to what you do (such as photos of recent work). Use hashtags (#) in posts related to real estate, such as #buyhome, #homebuyer, #homeforsale, or #homeowner, to make it easier for people interested in that topic to find your social media content. The following SEO tips, coupled with intelligent planning and steadfast consistency, will get you more visibility on the internet:

  • Write three posts on Facebook a week, but post only once a day.
  • Publish on LinkedIn thrice weekly, but not more than once daily.
  • Share on Instagram daily.
  • Share tweets to Twitter daily.
  • Post a blog entry once a week.

Add Your Website to Google My Business

The best way to improve your real estate website SEO is by adding it to Google My Business and other relevant directories. This will help improve your visibility in search results and get found by potential customers searching for businesses like yours. It will also help improve your local rankings and give potential customers more information about your business. The following is a list of other directories where you may advertise your business:

  • RedFin
  • Yelp
  • Yahoo Homes
  • Zoocasa
  • HomeSnap
  • Manta
  • Better Business Bureau
  • Neighbourhood Scout
  • Angie’s List
  • Merchant Circle
  • Yellow Pages
  • CitySearch
  • Whitepages

SEO Tips – Endnote

If you’re in the real estate business, you know how important it is to establish a solid online presence that attracts prospective buyers and helps you buy or sell homes quickly. If you’re new to real estate and have no idea where to start, researching and implementing expert SEO tips will help improve your real estate website and ultimately get your business off the ground faster. Proper SEO strategies will drive more potential clients from all major search engines directly to your site.

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Tags: SEO seo guide seo strategy seo tools
Author: MotoCMS Editorial
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