Marketing & SEO

Crucial Real Estate SEO Tips

MotoCMS Editorial 7 March, 2022

The real estate market is very competitive, and as more realtors continue investing in SEO, online visibility becomes critical for the success and growth of your business. Real estate SEO allows you to optimize your digital content to attract prospective customers through organic search results. It makes it easy for home buyers and renters to find you. SEO enables your real estate website to rank high on SERPs, generating greater brand awareness and increase web traffic. When you publish high-quality content and include relevant keywords, the chances of attracting the right customers are very high, increasing lead generation rates. This article discusses crucial real estate SEO tips you can use to improve your site rankings for more business.

Guest Post on Reputable Websites

Guest posting is one of the most effective content marketing strategies, which involves writing content for another website to attract traffic back to your site, improve your domain authority with external links to high authority domains, boost brand awareness and credibility, and establish relationships with industry peers. For example, you can write guest blogs for an authority site such as Leave the Key Homebuyers.

Alternatively, you can accept guest blogs from reputable real estate websites to provide your audience fresh content and improve your search engine rankings. To start with guest blogging, find the right website and ensure they accept blog posts. Check their site’s domain rating and traffic to determine the strength and flow of the audience. Create high-quality guest blogs for reputable websites, use relevant keywords, and link to relevant high-value content.

Conduct Keyword Research

When doing your keyword research, find out what potential clients search for when looking for real estate products and services. If you serve a specific real estate niche, your keywords should address that. For local keywords, your keyword choice should focus on your business’s physical location. Upon identifying relevant keywords for your content, analyze each word’s search volume and competition, then choose accordingly. Using the right keywords improves your SERP rankings, attracts high-quality leads, and increases conversion rates.

Do a Real Estate SEO Audit

Conducting an SEO audit gives you an overview of your site’s current strengths, weaknesses, performance, and improvement opportunities. It allows you to identify your SEO strategy’s weak points to improve it. While the audit may be a lengthy, time-consuming process, it benchmarks your progress and serves you the information you require to create a roadmap for updating your SEO strategy.

An SEO audit enables you to customize your real estate SEO strategy for success and growth. It allows you to improve site performance, monitors the improvements’ impact, understands your keywords, and tracks how they rank on SERPs. The SEO audit results can also help you improve your website’s structure, audit your competitors to know what they’re doing and what they aren’t, and see how they are performing to help you create your strategy.

Use Real Estate Schema Markup

Schema markup, also called structured data, is a code that can help search engines read your website information more accurately to help potential customers find the information they want. Two schema markup types are created especially for real estate businesses, including RealEstateAgent and RealEstateListing schema.

The real estate listing schema allows you to hand-feed relevant data to search engines to make it clear to prospective clients and search engines when you publish the listing, its location, the lease or home’s price, and lease length. It applies to real estate businesses looking to sell or lease.

Conduct a Competitive Analysis

A competitive analysis, also known as a competitive audit, involves identifying your business rivals and assessing their strategies to determine their successes and failures relative to your business. A competitive analysis allows you to evaluate the differences and similarities between you and your competition to find the means to rank higher.

It positions your brand to create new marketing opportunities and establish a unique selling point. The competitive analysis also helps you identify the market needs you can meet and gaps in your marketing strategy, then fix it. This gives you a competitive advantage, helps you get noticed, and wins you more business.

Create High-value Content

Creating high-quality real estate content can help you attract more leads, increase conversions, increase sales, develop existing customer relationships for more referrals and business, and to beat your rivals. Create content that meets your customers’ needs and is compelling enough to keep them engaged. Add relevant keywords, and don’t stuff them all over your content to prevent it from spamming. Write content that educates your audience about your real estate niche and answers their search queries. Then use keywords to help you remain on topic. You can also provide them with information and real estate insights they can’t find elsewhere.

Optimize Your Google My Business Listing

Optimizing your Google My Business listing allows your business to appear in Google Map searches to show the proximity of your property to the user to help them make a purchase decision. It also increases search traffic and helps your real estate site rank higher on search engines. Optimizing your GMB listing shows customers and prospects that you’re trustworthy and legit.

Encourage your past customers to leave reviews on your listing to attract new customers and gain their trust. Keep your GMB up-to-date and ensure the name, address, and phone number used in your Google My Business listing is the same across other listings.

Optimize Your Site for Speed

Real estate sites usually contain videos, images, and other media content. While this may be an excellent way to get potential clients interested in your property, it compromises your website speed, hurting your SEO performance. If your website takes longer to load, users will abandon you, increasing bounce rates and reducing search engine rankings. To optimize your real estate website for speed, measure your site’s speed to identify issues and compress your images to ensure fast loading time.

Leverage Local Real Estate Keywords

Most homebuyers begin their property search online. Targeting the right keywords on your website makes it easy for local customers to find you. Consider building a keyword list that you’ll use for your local SEO efforts. Using tools such as the keyword planner, determine the effectiveness of your chosen keywords by comparing the search volume, competition, and cost per click.

Use Long-tail Real Estate Keywords

Consider including long-tail keywords in your keyword research to help you find more qualified leads for the real estate business. Adding long-tail keywords into your SEO strategy improves content relevancy and enables your site to rank for more searches. For example, instead of targeting ‘we buy your house as-is,’ try targeting ‘we buy your house as-is in Brooklyn.’ Optimizing your content for long-tail real estate keywords boosts your chances of ranking for more specific, relevant searches, driving more web traffic, improving lead generation, and increasing conversion rates.

Optimize Your Website for Mobile

Mobile accounts for almost half of the web traffic globally. Failure to optimize your real estate website for mobile means you’re losing out on significant traffic and leads. Besides creating a great user experience, mobile-optimized websites rank high on Google. To optimize your real estate website for mobile, test your site’s mobile friendliness, and choose a responsive WordPress theme and a reliable web host. Then improve your website’s loading time, optimize your pop-ups for mobile devices and enable accelerated mobile pages.

Real Estate SEO Tips – Endnote

Real estate SEO allows your business to rank for organic searches, drives more web traffic, and increases conversions. Use these tips to improve your real estate SEO strategy.

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Tags: real estate search engine optimization SEO seo strategy seo tools
Author: MotoCMS Editorial
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