Marketing & SEO

9 Ways Writers Can Make Money from Digital Marketing

Timothy Miller 29 June, 2021

Content remains king in digital marketing and this content must be written. Writers, therefore, take an upper hand in earning from digital marketing. Of course, you must be a professional paper writer who understands how to create content that meets the standards set in digital marketing. The beauty of digital marketing is in its diversity. Since content is the anchor of digital marketing, writers enjoy the advantage by extension. They can choose a digital marketing niche and earn handsome returns out of writing. This way, they can make money from digital marketing.

Admittedly, writing is both an art and a science. Some people are natural writers, but it is also possible to learn the rules of writing. To fit into digital marketing, you must be a creative natural writer who understands the science of digital marketing. Here are excellent avenues through which writers can earn from digital marketing.

Make Money from Digital Marketing – Content Writing

Most of the digital marketing content is in text format or depends on the text. For instance, the internet features billions of articles, all in text format. Videos and rich content used for digital marketing also depend on text in the form of scripts. The role of a writer, in this case, will be to create digital marketing content. The writer becomes an employee or freelancer whose role is to produce web content, product descriptions, captions, scripts, and transcripts. Since most websites do not require articles 24/7, you can work for multiple clients and still earn excellent returns.

How Do You Make Money As a Writer of Digital Marketing Content?

  • Sharpen your writing skills- websites and digital marketing agencies are looking for the best writers. Review writing rules and enhance your work with creativity. The best writers have a constant flow of clients, resulting in excellent returns.
  • Identify a niche- you cannot succeed as a jack of all trades. Identify an area you are passionate about and give it all your attention. Specialization helps you to produce detailed and insightful articles or content for use in digital marketing.
  • Look for clients- you can register on freelancing websites, create a website to upload your portfolio, look for clients directly from their websites, or even turn to social media for clients. The search is a continuous process that grows with the sharpening of your skills. With time, you will find the best place to get quality writing clients.
  • Deliver quality work- quality written digital marketing work is grammatically correct, follows digital marketing guidelines, and is delivered on time. Only quality work can convince a client to return to you with more work. Quality will earn you more and lead to referrals from your existing clients.
  • Adjust with changes in digital marketing plateau- learn and adjust to the trends ruling the industry. It helps you to grow as a professional digital marketing writer and, at the same time, safeguard your earnings.

Writers are the engine that drives digital marketing. Since new websites and blogs are coming up each day, the demand for writers will always be there. Sharpen your skills, and you will make a lot of money from digital marketing.

Social Media Content

Social media is proving to be a crucial part of any digital marketing campaign. Just like web content and blogs, quality will win your followers on social media. It means that the best writers have a place to ply their trade. Social media content comes in diverse formats. It will depend on the features of a platform and the target audience from a social media platform. At the same time, your Call-To-Action on social media will determine the type of content you will produce.

Writers produce captions for social media. The captions accompany images, links, videos, or they may stand on their own. These captions inform readers, call the reader to action, or describe the accompanying content, a video, or a photo. Social media content writing requires a witty writer. You must know how to describe an item or cause readers to take action in the least words possible to survive on such platforms as Twitter or Instagram. Notice that social media comes with a minimal concentration span. You must capture attention in the least words possible.

Some social media platforms offer a chance for long-form content. Facebook and LinkedIn have room for longer articles that may even qualify as blogs. However, they require a specific style that befits the social media platform. Another content format for social media is video scripts. Digital marketing videos placed on social media platforms require scripting. If you can write excellent video scripts for social media digital marketing videos, you have a bright future in the profession. The unique nature of social media content demands different skills. If you can master these skills as a writer, digital marketing will give you a handsome reward.

Make Money from Digital Marketing – SEO

Digital marketing content is different from the articles on blogs or websites. It must reflect the search mannerisms of web users and the search engines used to access these websites. It brings to the fore the need for SEO professionals in digital marketing. SEO is practically the science of digital marketing using content. It defines the specific keywords to be used on articles to capture the attention of search engines and readers. The role of a writer, in this case, is to tune content so that it conforms to the SEO standards required in the industry and on the internet.

Optimizing content for search engines requires more than the ability to write. You must know where to place keywords, their numbers, and especially how to make the words appear natural on a page. SEO is, therefore, an addition to the basic writing skills that inform digital marketing. Link building also requires a skillful writer. The links must be strategic and crafty. You need an expert writer who will drive a reader to click on a link involuntarily. Alternatively, you can use AI writing tools to deliver quality content.

The same SEO writing skills are necessary when writing video scripts. Listeners want to hear particular words. The same transcript or captions accompanying a video must be optimized for search engines. It takes incredible research to deliver an article, blog, or script optimized for search engines. You must remain updated about the latest SEO trends. Digital marketing clients will pay you handsomely for content that goes viral on the internet videos because of SEO or ranks top on search engines.

Repurposing Content

Companies and brands deal with the same products for years. Naturally, there is only so much you can say about a product or service. How do you keep your readers engaged and interested in your brand when you get to the end of your description? You repurpose the content. Repurposing content for digital marketing means turning it into another format. For instance, you may turn a blog into a podcast or a YouTube video. A blog may also be split into info-graph and posted on social media.

Note that the script for a video is not the same as what you use on a blog. For this reason, you have to tweak it a bit to fit the character of a digital marketing video. You require a seasoned writer to get it right. Repurposing also helps you to revitalize old content. Instead of developing new ideas, you write the old blogs in a new language. You may add or remove some of the content to make your blogs easier to read and appetizing for the current traffic.

You need a good writer to breathe new life into old content. The exercise is also important for SEO because the search engines will consider the blogs or videos to be new content. These factors contribute to better web ranking and increased activity.

Script Writing for Videos

The future of digital marketing is video. Increased internet access through mobile is encouraging more people to watch videos than other forms of content. It makes videos more competitive for use in digital marketing. Videos require an engaging script that cannot be produced impromptu or from an ordinary script. You need the brilliant mind of seasoned scriptwriters to capture the attention of viewers. Remember that a video will easily go viral, either boosting your image or making it worse.

The inclusion of AI on video and social media platforms raises the stakes in video production for digital marketing. Search engines can determine how far people watched a video. The duration of watching determines whether your video will rank higher or be considered as an ordinary one.

Writers help you to create suspense and ensure that viewers hold on to the end. Suspense creation while passing the message is an art that requires an experienced writer. The best writers have also mastered the use of humor to pass the very serious brand messages. All these are opportunities for writers who want to participate in digital marketing.

Producing Digital Marketing Materials

The increasing importance of digital marketing means that businesses and professionals want to learn at least the basics of digital marketing. Writers come in to produce digital marketing materials for such learners. The materials range from videos to training manuals, webinars, and e-books. The internet already has millions of digital marketing materials. However, new tools and techniques emerge daily. It means that these materials become obsolete.

You produce the materials for your platform or third-party clients. You may choose to start a digital marketing training blog from where you distribute the materials. Alternatively, you create digital marketing materials for third parties at a fee. Creating digital marketing materials requires more than writing skills. You must understand digital marketing, SEO, social media marketing, and such intricate details. It is, therefore, a chance to use the experience gained in digital marketing practice to diversify your writing career.

Make Money from Digital Marketing – Start a Blog

Start a digital marketing blog and exercise your writing skills. Monetize the blog, and you are on your way to earning handsome returns through digital marketing. The world is still thirsty for the best digital marketing skills. New tools and techniques are also emerging. Digital marketers need a professional to explain them. At this point, your blog will be a bridge. Choose a digital marketing niche. It helps you to solve a specific problem and thus gain the confidence of your followers or readers. It would be a humongous task to take up everything about digital marketing such that your blog is too shallow to help anyone.

A blog requires time and commitment before it can earn you any money. Spend your time researching and producing excellent quality content on digital marketing. Once you grow a substantial following, you can monetize the blog. Money comes from product endorsements. As you review and promote gadgets, software, and digital marketing services, you will be paid directly. Web traffic coming to your website is also an incredible source of money. Search engines place adverts on your site, giving you a chance to earn.

Design of Content Marketing Strategies

Individuals and agencies want to succeed online. According to experts, they need a strategy. Apply your experience as a writer and expertise from research to offer consultancy in strategy design. The experience of researching and writing blogs and working with clients is enough to help you develop strategies for other companies. You understand the KPIs for digital marketing since you have been writing about them. You may also search the internet for ideas and draft a strategy for the clients that come calling.

Make Money from Digital Marketing – Digital Marketing Agency

Start a digital marketing agency. You begin with a single client then grow your business to capture the national and multinational companies. The process is simple and almost straightforward. As you write content, you question whether you can offer more services like social media management. Eventually, you will have several clients ordering your services. If writing is the center of digital marketing, then the writer stands to reap a fortune. Choose a niche and adjust over time to flow with the prevailing trends. If you are good in your trade, you stand to reap huge returns.

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Tags: content creation content management digital marketing SEO social media marketing text content web content optimization writing effective copy
Author: Timothy Miller
Timothy Miller is a seasoned digital marketing expert. He started as a writer at from where he helped students ace their college. Today he takes pride in teaching digital marketing, especially to college students looking for a better experience.