With so many modern marketing tools, many entrepreneurs and marketers undermine the potential of good ol’ emails. So is email marketing no longer effective? That’s absolutely not true! According to a study by Mckinsey & Company, email marketing is 40 times more effective than social media. In addition to this, the buying process happens three times faster via email marketing than social media. Has your email list reached a point of stagnation? Whether you are struggling to grow your email list or it’s full of unresponsive contacts, it’s time to reform your email marketing strategy. In this post, we’re sharing some tried and tested strategies to grow your email list. Take a look.
Strategically Placed Pop-Ups
If your website doesn’t already have a subscription pop-up, it’s time to add one. It should be visually appealing with a persuasive copy to compel website visitors to join your mailing list. You also need to find the perfect time to show the pop-up. Ideally, the pop-up should come up after a visitor has spent 60 seconds on your website.
Grow Your Email List – Exit Intent Pop-Ups
You can see a boost in your subscription rate with an exit-Intent pop-up. This style of pop-up appears when a visitor moves their cursor to the top pixel of a landing page or blog. Before visitors have the opportunity to exit or click on ‘back’, they are interrupted with an exit-Intent pop-up.
Multiple Signup Forms
Just a single pop-up is not enough to catch the eye of your visitors. For the best results, your website should have multiple signup forms on different landing pages to encourage visitors to sign up. However, refrain from adding too many signup forms, which can make it difficult for visitors to browse your website.
Grow Your Email List – Try Slide-In Forms
Visitors often fail to notice a static sign-up form in the corner of a website. Instead of going for a static form, grab visitors’ attention with a slide-in sign-up form. That being said, you should make sure that this feature doesn’t block your website content.
Incentivize Signing Up
Why should a visitor who has just seen your brand for the first time sign up for your email list? Start off the right foot by incentivizing signing up for new visitors. You can offer discount codes, special prices, promotional merchandise to visitors for getting their contact information.
Create Shareable Email Content
Just growing your email list is not the end game. Your email marketing campaign should aim to attract leads and keep them engaged with valuable content. That’s why it’s a good practice to focus on creating interesting and shareable content that will encourage subscribers to forward your emails and blogs to their contacts.
Utilizing Social Media
You can easily utilize social media platforms to increase your subscribers. One of the easiest ways to make your sign-up form visible is by adding it to your Instagram bio. You can also add a customized Sign Up button to your Facebook page.
Grow Your Email List – Run Twitter Ads
Often, people don’t mind signing up for a newsletter, but they don’t want to go through the hassle. Twitter ads allow users to sign up without leaving the site.
Partially or fully gated blogs give visitors access to content only after they have shared their contact information. In particular, partially gated content can capture the interest of visitors and encourage them to sign up.
Create Gated Visual Content
Similar to gated blogs, you can also create gated visual content for platforms such as Pinterest. This is a reliable strategy for generating leads as well as growing your email list.
Grow Your Email List – Run Contests
Online contests and giveaways are an excellent way to boost your email list. You can host giveaways on social media and ask people to share their contact information to participate.
Use Contact Form
You should consider adding a subscription checkbox on your contact form. Since visitors are already sharing their email addresses, they don’t have to type it again to join the email list. All they need to do is check the box.
Share a Free Online Resource
You can create a free online resource such as an ebook or a niche calculator for your target audience. And give access to these resources in exchange for their contact information.
Use End Cards on Youtube
Are you creating content on Youtube? You can use ‘end cards’ on Youtube to link your sign-up landing page. Links to your sign-up form and website should also be mentioned in the description box below the video.
Conduct A/B Testing
Some elements on your website are successfully encouraging visitors to subscribe, while others aren’t as effective. Take the guesswork out of email marketing with A/B testing. Compare different modifications to determine which version of your website drives traffic and persuades visitors to subscribe.
Grow Your Email List – Try Guest Blogging
You can create content for blogs that are popular among your target audience. In such guest blogs, make sure you include a link to your website or sign-up landing page.
Make Short Videos
If a picture is worth a thousand words, then a video is worth at least ten times more. You should include a short video on your website to give visitors an insight into your brand and increase subscribers.
You can encourage your existing customers to become advocates for your brand. People often trust recommendations from their friends and family. Design a referral program that offers customers gifts or discounts in exchange for getting their friends and family to sign up.
Grow Your Email List – In Conclusion
To curate the best strategies to increase your subscribers, you need to understand your target audience and figure out what they respond to. Growing your email list with new contacts is a coveted opportunity for generating leads and nurturing long-lasting relationships with your customers. Sharing relevant and engaging emails is crucial to minimize the unsubscribing rate and boost revenue. We hope the tips mentioned above will help you build an impressive mailing list.