Marketing & SEO

5 Ways to Support Your Marketing Team

MotoCMS Editorial 11 October, 2021

the Marketing teams have an extremely demanding job. So, it is vital that they get support in the best way possible in order to ensure success. They must have a strong support network to continue coming up with exciting and innovative campaigns that will put your business firmly on the map. If they don’t have the tools available to assist them in their work, you are setting them up for failure. Here are five ways you can support your marketing team while increasing their efficiency and productivity and the same time.

Support Your Marketing Team – Implement a Web Help Desk

A web help desk is an on-premises solution for simplified IT help desk processes from service request creation to resolution. Your marketing team having access to a web help desk will also reduce your costs as its built-in knowledge base allows users to resolve issues themselves. It uses automated ticketing management that utilizes rule-based routing and escalation.

They also use IT asset management for tracking and managing the lifecycle of hardware and software assets. When your team needs assistance, it is vital that they know they have a reliable system in place for them to resolve their issues. Using a Web Help Desk is one of the most reliable systems you can have, and it has the advantage of being able to resolve issues quickly through its knowledge base.

Ensure They Have the Right Equipment

Your marketing team does far more than handling social media accounts. So, it’s essential that they have all the right equipment to hand. They are creating new content and taking it from its very conception to the acceptance by the wider world. There may be equipment they need that you are unaware of, and despite most work being done on computers, there’s still the need for stationery and paper. Communicate with them and find out if there are things you can provide that you hadn’t already thought of.

Ensure that their equipment is up to date, as well. Using outdated computers will cause your marketing team endless frustration that will impact productivity. You also need to ensure that your IT equipment is capable of creating the content they want to put out. You employ a specialist marketing team because they know what they are doing and they know what works and what doesn’t. This extends to the equipment they’re using. They will know the limitations of certain equipment and if you are placing high demands on them, you must provide them with the means to turn these demands into reality.

Support Your Marketing Team – Provide Automation Opportunities

If you want innovative, creative content then you need your marketing team to be focusing solely upon doing that. If you are giving them tasks to do that could be done by computers or other options, you are not only wasting their time, you are also running the risk of employee unhappiness. Nobody wants to be doing jobs they do not have to be doing. This is especially true in areas such as marketing where creativity needs to be the main focus of attention.

If this entails that you have to upgrade your systems, then it is a step you are going to have to take. The cost will be offset by an upturn in productivity. This is another area where you must communicate with your team, as there may be some tasks that management feels are a part of the marketing team’s job, however, they might feel otherwise. If you want to support your team and make their job easier, you have to listen to them because they are the people who are actually doing the job.

Improve Work Culture

Aside from the equipment needs and the tasks for completion, do not neglect the fact that there is a human element as well. Your team needs to feel safe and comfortable within their working environment in order to produce the best results. This not only reflects well upon your business, but a happy team will mean that productivity levels increase dramatically. Ask them for feedback on any areas they feel could be improved, especially in regards to the work culture within their specific department. There may be issues you are not aware of.

Another way to improve the work culture is to take your team out for dinner and drinks after work to create a friendlier atmosphere. One where members have built up trust with each other. Ensure that you have anti-bullying policies in place. Should any problems arise, then team members have easy access to report any incidents. If you have a busy office, it can be intimidating for employees to report issues, so make sure your door is always open or there is someone they know they can talk to in confidence.

Support Your Marketing Team – Use Data Management to Streamline Projects

Your marketing team is going to be dealing with mainly digital assets. So, it’s essential to store assets properly and are easily accessible to every member of the team. This is where you should be using a data management system. It allows team members to share files and remote users are also able to access the files stored on the system. You will have an extra layer of security, as only authorized users are able to access the system. No department wants the idea that their work could potentially be lost. Having this at the back of their mind will cause employees to be less productive.

They will also feel that they aren’t valued because management is not taking the necessary steps to protect their work. This is especially true for marketing teams as the majority of their work will be digital assets. Therefore more susceptible to the potential of files being lost or system crashes destroying their work. A data management system will mitigate this risk as it will restore all files after a crash. You want your team to feel their work is safe. This is one of the easiest and most accessible ways to do so.

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Tags: digital marketing marketing online marketing small business marketing
Author: MotoCMS Editorial
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