A sales funnel refers to the customer journey, from becoming aware of your brand, products, and services to completing calls to action that eventually result in sales. It is called a sales funnel because the process begins with many potential customers and ends with many people who make purchases. A website landing page can be an integral part of a successful sales funnel as it has the power to turn visitors into leads and leads into customers. For your site to be successful, it is vital to optimize your landing page correctly.
Here are some valuable tips to help you optimize your landing page and ensure it is optimized to increase conversions through the sales funnel.
Decrease Your Landing Page’s Load Time
Firstly, it is essential that your landing page loads quickly. Studies show that if a web page takes longer than three seconds to load, many visitors to the page will abandon it. So, the faster you load your landing page, the lower your bounce rate and abandonment.
Simplify Your Landing Page
Your landing page needs to be clear and contain concise content. If there is too much clutter, it will put off prospects, and you will attain fewer conversions. The key purpose of a landing page is to get visitors to complete a call to action, such as purchasing a product or signing up for an email newsletter, so the page needs to be uncluttered. You need to use things like white space, visuals, and written content effectively, so learning about UX and UI best practices is worthwhile to ensure you get the design elements right.
When it comes to written content, make sure you avoid long paragraphs. Instead, stick with short statements and bullet points. By doing so, you will engage your visitors more. In turn, you will get more people completing your call to action. And you can get a perfect landing page using a professional, readymade template.
Use an Appealing Headline
One of the first things a visitor to your landing page will see is the headline, so make sure you carefully consider the wording. Your headline needs to be appealing, eye-catching, and informative. It also needs to be short. It can take time to select the correct wording for a headline, but it is more than worth it.
Add Customer Testimonials to Your Landing Page
Getting the design elements right can undoubtedly help you gain conversions, but there will always be some people who are undecided about whether to complete calls to action. Adding customer testimonials to your landing page can help convert hesitant users more efficiently. By convincing your existing customers to create video testimonials that passionately recommend your company and its products or services, you can build trust among new visitors to your website and nudge them toward completing the desired call to action.
You could also use customer quotes to act as testimonials, but make sure you include headshots so that visitors to your landing page know the testimonials are from real people. Also, do not go overboard with testimonials on your landing page. The page still needs to be concise, clear, and uncluttered.
Make Sure Your Landing Page Is SEO Optimized
Like the rest of your website’s pages, it is crucial to SEO optimize your landing page so that it can rank higher on search engine results. Make sure you tag content properly and use the right keywords. You can then attract more organic traffic and traffic from things like pay-per-click ads and social media marketing posts.
Use an Exit Popup
When visitors to your landing page are greeted with a quick popup as soon as they arrive on the page, it can actually turn people off from looking at your content and completing your call to action. However, exit popups, which appear as soon as a visitor attempts to leave the landing page, can be very useful for creating more conversions. Just make sure the popup contains additional information that will help visitors want to stay on your landing page.
Make Your Call to Action Clear
The main thing you want to achieve through a landing page is getting visitors to complete a call to action. Therefore, make sure that is the focus of the page. Your call to action should be visually appealing and use the right words, such as “Sign Up Here” or “Download This Guide,” and you should not use more than one call to action on a landing page. The clearer and more appealing your call to action are, the more conversions you will attain through your sales funnel.