Forms are everywhere yet they are universally hated. Blame it on their poor design or the lethargy of the people, but filling out the form is the last thing on earth that a visitor would like to do voluntarily. Now, online forms are definitely not ‘necessarily evil’ as pointed out by some designers. In fact, online forms are very much a part of the culture of the web.
People hardly realize that they are actually using a form when they are posting a tweet or sending an email. So the secret lies in making the form look less obtrusive and more organic to the experience.
Forms are important. Without online forms how on earth are you going to convert visitors? How are your targeted visitors supposed to contact you? How can people subscribe to your newsletters? See without these forms you are totally cut off from the outside world. No interaction, no conversion, nothing!
Please don’t make the web a boring place by ignoring them. But if you settle with a web form that makes it tough for the people to fill it out or makes the target audience feel frustrated, it could spell doom for the conversion rate of your website. To help you out, here we are going to give you some tips that might help you get more queries from your website.
KISS [Keep It Simple, Stupid]
Keep the form as simple as possible. Follow the standard practice and design an online form that looks like a form and not something out of this world. Don’t incur the wrath of the visitors by asking unnecessary question like – ‘Age’, ‘Sex’, ‘Zip Code’, etc. Stick to a simple structure and do away with anything that looks like excess.
In the above example, Zwelly has done a great job by designing a simple Online Form for its visitors so that they do not have to face any difficulties while trying to get in touch to them.
Use Proper Name against the CTA Buttons
Using texts like ‘Submit’ or ‘Click Here’ against the button is the biggest conversion mistake that we can commit. You need to tell the audience specifically what is going to happen once they click on the button. If it is about sending an email, use text like – ‘Send a Mail’ but if it is about subscribing to your website’s newsletters, use text like – ‘Subscribe to Newsletter’. In short, keep it compact, compelling and to the point.
Dropbox, as shown above, mentions what the CTA button is supposed to do. The use of ‘Sign UP’ as opposed to ‘Submit’ text makes it easier for the visitors to take quick action.
Sometimes, it might happen that you need some extra details or some personal information from your target audience. Say you need their phone no so that your representative can call them back and explain the product/ service in detail. People wouldn’t mind giving out their personal details if you can explain the reason behind it clearly.
But assure them that you are not going to spam them or you are not going to sell their phone number to a third party. The mere mention of such assurance is enough for the visitors to put their trust on your brand.
MotoCMS admin panel has a really handy Contact Form widget that can be easily used to make online forms even by a person with basic computer skills. In the example above, we have tweaked the design and structure of the Contact form to assure the audience that their personal information will remain safe with us.
Use Progress Bar
In case, your form is extensively long, you may consider breaking it into different parts. In most cases, Checkout Process Form runs into multiple pages and, therefore you need to add a progress bar to give a clear idea to the visitors about how long it will take them to fill out the entire form (as well as let them know where they are now). By showing the remaining steps, you can encourage them to go ahead and complete the rest of the steps.
Working Nomads has followed this strategy above. It has included a very simple progress bar that informs the users how many steps are remaining throughout the process.
Confusion Over Drop Down
Drop Down has its share of advantages and disadvantages. On the brighter side, it shows you multiple options but on the flip side, some users might miss out on the rest of the other options. To be able to see what other options are available, the user will need to click on that drop down option. To simplify their job, you need to use radio buttons instead. Radio buttons make all the options easily visible and this will prove less complicated for not-so-tech-savvy personnel.
Importance of proper Labels
The labels that you are going to use against the form fields should be clear and to the point. Leave no room for confusion at all. If you are asking about the Birth date of a person, you need to mention the format that you want people to follow. Like for say if you want people to follow this format for birthday – day/month/year, just mention that in the specified field.
Outlook.com has made it very clear about the details that a user needs to put in the form to be able to successfully get registered. Birthday field is clearly divided into three segments, and ghost text is also used to give a hint about the information a user should put in the field.
The Fewer, The Better
A long form is a big turn off for most of the online visitors. Therefore, you need to try your level best to keep the number of fields in a given form to a logical limit. Before adding one extra field, you need to ask yourself – ‘Honestly, will this field serve any purpose?’ If the answer is negative, just remove that field.
Registration form of TwoSocks website, as shown above, is absolutely simple and the number of fields has to be kept to a minimum.
Of course, no form is complete until and unless it is made mobile friendly. As you are aware, a growing percentage of users are now switching between devices before making a buying decision. Therefore, you need to make sure that the form is working no matter what the device your targeted audience is using.
Last but not the least; you need to make sure that the form is built around the standard guidelines and should make the people feel good about it. Use of big and bright button with texts like this – ‘Unlock Your Fortune’ is definitely not going to help you win the trust of the audience.
We hope by following these simple tips, you will be able to create an Online Form that will contribute to the growth of your business.