Growing an online business requires time, know-how, and an understanding of the IT tools out there to help you along the way. Below are 12 IT solutions for your growing online business.
IT Solution 1 – Cloud Servers
Your business is growing, you need to scale up. So, naturally, you go out and buy the biggest server on the market. But here’s the problem – it’s too big! You can’t make efficient use of all that computing power because your company never actually reaches its peak usage levels. What do you do?
It’s a common conundrum faced by many a growing business. If you’re considering a cloud server, however, the issue is resolved before it even becomes an issue! A cloud server from services such as Amazon Web Services allows businesses to access computing power on demand, scaling up or down as needed. This means you can avoid wasting money paying for resources you never actually need. Remember that as your business grows, so does the need for cybersecurity solutions.
Solution 2 – Online Backups
The cloud may also help you avoid even more dire consequences of neglecting to back up your data – like bankruptcy!
As many companies have found out, the cost of losing business data can be far higher than the price of a comprehensive backup plan. Backups protect businesses from data loss, system failures, malicious attacks, and natural disasters. But it’s easy to be overwhelmed by the many backup options available – that’s where Merak comes in!
IT Solution 3 – Powerful Mobile Apps
Your business is growing rapidly. The site is getting more visitors by the day, but you’re losing out on sales because people can’t figure out how to use it on their phones.
Your customers are demanding mobile-friendly user experiences, and your business is losing sales – that’s not an option! You need a powerful mobile app to enable your users to buy with ease on any device. For example, the mobile apps from Nextiva offer businesses a phone app built for remote work. But you also don’t want to break the bank with the cost of building a custom application from scratch, so you need a platform that can be modified to suit your needs.
App Store Optimization
The app is built – but nobody’s seeing it! You’ve got a problem with exposure if your company wants to use the new app as a way of getting more customers. You don’t have time or resources to start from scratch, but you also don’t want to pay a lot of money for marketing services you’ll probably never use. That’s where app store optimization comes in. You need to optimize your app so that it shows up in relevant searches, which will drastically increase the number of users who download it. There are lots of ways to do this, including in-app SEO and search engine optimization.
IT Solution 5 – In-app Security
Your app has been downloaded by users around the world, but now you’re experiencing a rash of unwanted activity like screen taps and clicks. You’ve got an immediate problem on your hands – how do you fix it? And more importantly, how do you stop hackers from exploiting the same vulnerabilities again in the future? You need to invest in an app that provides real-time threat protection. Tracking tools such as Google Analytics and Flurry help to monitor what users are doing within the app – but these tools won’t stop malicious users from hacking your system. Mobile security analytics, on the other hand, can.
Solution 6 – Content Marketing
Do you have a plan for getting more customers to your site? The most effective way to market an application is through content marketing.
The best way to break into any industry as a small company is by creating easy-to-digest, informative content that people can share with their friends and family. Whether you’re just starting out or you’re trying to generate more exposure for your app, content marketing is the way forward. Google is putting an increasing amount of importance on the quality of your content, so you neglect to create and publish regular solid content at your peril.
IT Solution 7 – Industry Networking
If you’re interested in getting your business featured on prominent sites like TechCrunch, The Next Web, and CNET, then you need to network with people who are already making an impact within the industry.
A great way to do this is by joining industry-specific groups on social media where you can interact with influencers and build strong connections. One such group is The 50, which brings together successful business leaders from around the world for discussions and networking opportunities. By sharing your knowledge and experience with others, you’ll create a buzz about your company.
You can also reach out to conferences and other relevant events – either as an attendee or a speaker. The moment that you speak about what your business does, people will take notice. If you’re actively promoting your company in this way, then the press is sure to write about it.
Social Media Management
Getting your business featured on major news sites is difficult, and you don’t want to rely on just one platform. Your focus should be on building a presence across multiple social media channels.
You can make your posts easily accessible through proper scheduling – and there’s no need to post the same thing over and over again! The best way to manage your social media accounts is through a single app that allows you to post simultaneously across multiple networks. Hootsuite is one such tool that helps you schedule up to 100 social media posts at once. You can also handle your community management from here, which will further improve the reach of your company’s content.
Solution 9 – Social Media Advertising
So you’ve started to generate a bit of buzz about your company. The only problem is that all of it is organic, and people aren’t clicking through to your site. You need a viable method to get more traffic over to your website, and the best way to do this is by using social media advertising. Facebook Ads, in particular, can be an incredibly powerful tool for promoting your business – if you use them correctly (which is where many companies fall down). By setting up Facebook Ads, you can specifically target users that are looking for your solution – and not just anyone who has an account on the social media platform.
IT Solution 10 – Website Management
Your website’s homepage is a powerful sales tool – you just need to make sure it’s running smoothly, the information on it is accurate, and your web design is appealing to your visitors.
If you’re having any problems with your site, it’s vital that you deal with them straight away. If your website is slow or has technical errors, customers are going to head elsewhere. This means more sales for your competitors! There are plenty of online tools you can use to make sure your site is optimized for good UX, including things like Pingdom and Google Analytics. You can also use this suite of tools to monitor your site’s uptime and see how many people are visiting it on a regular basis.
If you’re having problems with content marketing or want to speed up the process, then it might be time to give pay-per-click ads a try. These are advertisements that appear in search engine results, and they’re an easy way to increase your brand awareness without spending too much time on them. Adwords is the most popular platform for PPC ads – but there are plenty of other options to consider if you don’t want to rely on Google for traffic.
IT Solution 12 – Email Marketing
Email might seem like an old-fashioned marketing tool, but it still has its uses. You can use newsletters to keep your users engaged throughout the year – and of course, you’ll want to follow up with them after any sales or promotions. It’s easy for people to forget about your business if they get advertising on a daily basis. A weekly or monthly email newsletter will keep your company top-of-mind and give you more opportunities to sell your products and services.
To grow an online business, you need to leverage the tools at your disposal in order to gain maximum exposure for your company. There are plenty of options available, but you need to make sure you’re using them in the right way. By following the strategies outlined above, you can bring more revenue into your company and secure a stronger future for it.