If you want your business to become a leader in your industry, it’s important that you spend time and money on building an authoritative presence online. Increasing rand authority is critical to the growth of your business, as it involves creating a community of advocates. It also allows you to position your brand in a way that helps generate more clients for your business. More than that, brand authority is an important factor in the long-term success of your business. You will be able to nurture a community of clients, influencers, and other industry leaders who are interested to learn your insights. Getting to that level of relevance takes time, but with the right approaches and techniques, you should be able to prop yourself up as an important player in your industry. Here are a few tips to help you get started.
Increasing Brand Authority – Learn More About Your Industry
Building and increasing brand authority is centered on how much you know about your industry. After all, in order to become a leading brand, your business needs to prove that it’s worthy of the title. It all starts with having a passion to learn more about the latest trends and disruptions that are shaping your industry.
Take the time to read blogs and listen to podcasts that are relevant to your industry. You can also sign up for newsletters and follow the social media pages of influencers within your niche. Pay attention to what developments are trending and see how they will transform the business landscape. Knowing about where the industry is headed will help you develop materials that can help enhance your brand authority and enable you to become an influencer yourself.
Publish Informational Content
If you want your market to listen to you, it’s important that you create and distribute content that provides an in-depth analysis of current industry trends and best practices. People are more likely to see you as an expert if you publish content that’s rich with real-world data and honest takeaways. For this, consider conducting surveys and reports on trends. You can also publish whitepapers, statistical graphs, and market research that get the point across and influence how people perceive the industry.
You don’t publish such content just to sound smart. Your aim here is to add value to your audience and demonstrate to them just how serious you are in tackling certain issues. Creating technical content can take a long time to master. Researching can also be tedious, but your success in building brand authority hinges on your desire to share valuable information that could position you as a leader in your industry.
Increasing Brand Authority – Create a Podcast Series
Businesses are doing podcasts right now for many different reasons. Apart from raising brand awareness, having your own podcast can also help in building relevance and enhancing your reputation. Considering the competition in your industry right now, sharing helpful insights and advice can help you stand out and increase your brand authority.
The best part is that you don’t have to spend much to start recording episodes. Using a basic phone camera and editing software, you can create a podcast series that’s guaranteed to help you build a strong fan base. You just need to focus on the kind of content you will want to share in each episode. As your podcast starts to pick up, consider upgrading your production equipment and inviting industry leaders to become guests. Be sure to come up with quality topics that allow you to demonstrate industry knowledge.
Reach out to Influencers
In addition to podcasting, you should also consider recruiting influencers who have a sizable following in your industry. With a well-thought-out influencer marketing strategy, you should be able to find and engage influencers that will help increase brand authority and build a positive image for your business. To get started on this, you will need to know influencers in your market who are willing to collaborate and mention your brand in each piece of content they produce. Depending on the type of influencer you are reaching out to, you could spend thousands of dollars just to get your name across. The reason for this is the fact that many influencers have millions of followers.
If you have the money to show for it, tapping such influencers can help you expand your reach and add social proof to your products or services. Just make sure to manage your community of content creators well through an effective brand partnership program. For this, consider using an influencer CRM platform that lets you seek out creators that will best represent your brand.
Start an Event Online
Recent months haven’t been kind to the events industry which provides an ideal avenue for companies to demonstrate brand authority. It’s a good thing that brands have taken these challenges into account by holding events online. From webinars to online conferences, industry events are a great way to show just how passionate you are about your products or services. It also provides you the opportunity to connect with your clients and get a better feel of what they think.
With the majority of events taking place online, you can provide your audience with a more convenient way to engage your brand. You just need to come up with an events program that tackles the latest developments in your industry. If you are a real estate developer, you can talk about the impact of remote work on the future of the commercial real estate industry.
Be Ubiquitous on Social Media
Your presence on platforms like LinkedIn and Facebook can contribute a great deal to increasing brand authority. The key here is to be consistent when creating and publishing social media content. Consider using brand-aligned templates so your messaging remains the same throughout all platforms. Doing this will help improve brand recall and establish a strong social presence.
It’s also important to post unique content frequently. A good rule of thumb is to publish two types of content per day. It could be a video, a link to an article on your website, or a short infographic. In addition, you should also consider updating your social media profiles frequently. It’s often a good idea to match your social media profile with seasonal trends. If you are celebrating the Holidays, consider changing your profile logo to match the festive mood. Staying active on social media will let your audience know you are always ready to engage.
Collect Reviews and Testimonials from Past and Current Clients
When it comes down to developing a good reputation for your brand, customer reviews and testimonials speak volumes! When people like your product, they are very likely to write a review about it. Never miss out on such opportunities. Consider reaching out to past clients and ask them if they could spare a moment to record or write a testimonial. You can then highlight these reviews through your website, social media pages, and anywhere that helps you engage your audience.
Brand Authority – Final Point
People trust what other people say about your brand. By leveraging positive sentiments, you also get to raise brand authority. Want your brand to stand out and become an industry leader in its own right? Follow these tips and find out how you can become an influential force in your industry.