Marketing & SEO

How to Increase Website Traffic Without SEO

MotoCMS Editorial 8 March, 2023

Search engine optimization is a powerful tool that can literally optimize and take your website to new heights. With more than 99,000 searches per second, ranking high on Google is not only ideal but necessary for any company to thrive. But it’s not the only way to increase website traffic. Developing a 360-degree strategy that doesn’t just rely on SEO is important to ensure the long-term success of your website. Here are 7 ways to increase your website traffic without SEO.

Content Marketing

It is an all-encompassing term that includes blog posts, podcasts, videos, whitepapers, and so on. Content is king, so it is a must to develop a comprehensive content strategy that doesn’t rely solely on SEO. TraderX’s educational videos about maverick trading are a good example of expanding your content strategy beyond blog posts.

Launching a whole new content platform like a podcast costs time and money, so it’s best to test the content format using social media before fully investing in that format. Also, research your competitors carefully and see what works in your space before you commit to a format.

Social Media

Social media is undoubtedly one of the most powerful tools to reach a new audience. Creating a strong social media presence can attract potential audiences and drive them to your website. Firstly, choosing the right social media for your brand and website is important. If you’re a B2C business, using Instagram or TikTok could be a good way to attract customers by creating more casual content and reposting your customers’ posts. LinkedIn should be your go-to medium if you’re a B2B business.

Creating high-quality content is key to increasing your social media presence. Gone are the days when people were satisfied with low-quality photos. Today, high-quality content is a must to keep your audience engaged and interested. Last but not least, communicating with your audience is crucial. Social media is a two-way street, so you need to respond to comments and DMs and make your followers feel valued. Also, don’t forget to add your website to your bio!

Paid Advertising

One of the most effective ways to engage your target audience is by incorporating a rich media ad. If you’re looking to establish authority in a particular area or haven’t established a solid online presence, paid advertising can be a great way to get started. There are many different paid advertising platforms, including Google Ads, Linkedin Ads, Microsoft Ads, Meta Ads, and so on. Therefore, you need to make sure that the platform you use is one your target audience actually uses on a daily.

With paid advertising, defining your audience and creating an intuitive landing page is essential to get the maximum out of your campaign. Paid advertising can quickly become very expensive, so optimizing your website and the campaign is a must if you don’t want to spend your hard-earned dollars on the wrong audience!

Guest Blogging

Know someone whose website is more popular than yours? Then it might be a good idea to ask if they’d be interested in a guest blog exchange. Guest blogging is an excellent way to cross-pollinate audiences and establish yourself as an authority in your industry. When writing a guest blog, make sure you create high-quality content that is informative, well-researched, engaging, and valuable to the website you contribute to. Always include a call-to-action and a backlink to your website, as these redirect readers to your website – which is what guest blogging is all about!

Once your guest post is published, it’s important to toot your horn on social media and tag the website that has published your guest blog. This will inform your existing followers to check out your blog post. Creative, collaborative posts ensure that you also reach the audience of the guest website. Talk about hitting two birds with one stone!

Email Marketing

The number of email users worldwide is expected to rise to 4.6 billion by 2025. This means that more than half of the world’s population will have an email address, which is exactly why email marketing is so important.

First, create a high-quality email list by driving all your customers, website users, or brand fans to sign up for your mailing list. Then sign up for an email marketing service and upload your mailing list to this service. Once you have set up your email list, segment your audience according to subscriber behavior, demographics, interests, etc. This will help you create more targeted campaigns.

When creating your first email marketing campaign, ensure the email’s content and tone correspond to your brand guidelines. This is crucial to keep your audience interested and prevent people from unsubscribing. Every email should include a call-to-action that directs your email audience to your website. After sending your first email, take a look at the insights and analyze how you can improve your email marketing game.

Online Communities

Engaging with online communities on platforms such as Reddit and Discord is a great – albeit time-consuming – way to increase website traffic. Online communities on such platforms are usually very targeted in terms of the subject and typically have very engaged users – making them the perfect audience for your website and brand.

It’s important to do your research and identify the right communities before spamming random communities, as this can do more harm than good. Once you’ve identified the relevant communities, take the time to learn about this community, the interests of members, and the general tone of voice.

When engaging in an online community, it’s important to actively contribute to the conversation rather than use it as a linking dumping ground. Not only will moderators ban you, but your website will probably suffer from this behavior. If you’re only there to promote your website, asking the group administrator for permission to post an ad is a good idea. Else, there’s a big chance that you’ll get out of the group!

Final Words – How to Increase Website Traffic without SEO

A comprehensive SEO strategy is undoubtedly important for any website to succeed. However, the strategy must also include some of the methods mentioned above, as an SEO strategy in isolation doesn’t cut it anymore!

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Tags: advertising blog writing content creation content management online advertising social media
Author: MotoCMS Editorial
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