Marketing & SEO

Growth Hacks Every Business Needs for a Long-term Success

MotoCMS Editorial 20 September, 2022

If you want your business to succeed in the long term, you need to know the best growth hacks. Growth hacking is essential for all companies to stay competitive within their industry. By using the following growth hacks, business owners can implement strategies that help acquire new customers, boost revenue, and hit their financial targets faster. Check out the growth hacks you need to succeed!

Create Free Content

Okay, let’s start simple. You can start by creating content if you know what your business will look like. Reading a blog doesn’t cost internet users anything (except their time). It’s a great free way to promote your business, share information about your niche, and get your name out there.

According to HubSpot, “Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.”

Creating and sharing content is one of the easiest ways to understand what your audience responds to. Content creation is straightforward, valuable, and a great way to receive feedback on your business and ideas. What’s more, regularly creating free content allows you to develop an online presence and build a following of people who are invested in what you do.

Build Links to Your Website

If you want your business to grow, you need a solid online presence and one of the ways you can achieve this is by building links to your website. Link building experts, Hive19 say, “Building high powered links and successfully raising the topical authority of well-optimized pages is a marketing strategy that will drive improved rankings and result in greater volumes of traffic over time.”

There are many ways you can build links to your website, including:

  • Creating infographics
  • Fixing broken links
  • Publishing research
  • Writing quality content
  • Publishing skyscraper content (10,000+ words)
  • Writing testimonials
  • Connecting with journalists

The more backlinks you build to your website that are high quality, and from reputable sources, the more your online presence will increase through improved rankings and higher volumes of traffic.

Repurpose Your Content

The idea behind repurposing content is that it allows you to achieve more in less time, saving your valuable resources and money. For example, if you record podcasts for your business you should do the following:

  1. Record the podcast audio
  2. Record the podcast video
  3. Transcribe the podcast into a readable format
  4. Share all of the above across your social channels

Do you see how much content can be repurposed from one original form? Repurposing content in this way will help increase your content output, reach multiple audiences, and appeal to multiple users at once – and all without a huge amount of extra work required by you!

Create a Strong Online Presence

If you want to grow your business and enjoy long-term success, you need a website that serves your needs and those of your customers. Building a functional website is one of the best ways to create a solid online presence and prepare your company for growth.

You should build a website that is easy to navigate, functional, mobile-friendly, and search engine optimized. There’s no point in having a website that nobody can find! An active, optimized website will attract new audiences and make it easier for users to convert into customers.

Thankfully, there are many tools you can use to build your website. So, whether you’ve made a website before or just started out, you can create something to be proud of!

Retarget Your Ads to Lost Customers

Have you discovered that traffic to your website is high, but conversion rates are low? This is often the result of people visiting your website and failing to convert the first time. Retargeting your ads helps win back lost customers. For example, if only 2% of your online visitors convert on their first visit, you should retarget your ads to reach the lost 98%.

Create targeted Google and Facebook ad campaigns for users who visited your website but failed to make a purchase. You can place a JavaScript tag in your website footer to capture these customers and keep their attention. This will create a list of site visitors by implementing cookies on their browsers. Your ads can retarget these lost customers as they browse the internet.

Retargeting your ads in this way keeps your company at the forefront of customers’ minds and often encourages them to return to your website and make a purchase.

Ask for Customer Feedback

The best way to grow your business is to ask for customer feedback and implement changes. Knowing what your customers want, you can make proactive changes that boost growth and support continued success. An easy way to ask customers for feedback is via email, social media channels, or a website pop-up that encourages visitors to complete a survey. All these strategies are inexpensive and take very little time. However, they can have a significant impact on your business growth. Listening to your customers and making changes in response to what they’ve said is one of the best business growth hacks.

Growth Hacks for Business – Final Words

Growth hacking is imperative if you want your business to increase but succeed in the long term. We hope the tips outlined in this article will help you facilitate your business growth so that you can enjoy more tremendous success by serving your customers better.

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Tags: business development online business starting a business
Author: MotoCMS Editorial
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