If you are in the business of Internet marketing, then you need to know that long-tail keywords are the “pot of gold” you’ve been searching for. They are the engine that drives good rankings and organic traffic to your website. If you don’t know how to find them, it’s time to learn. In this blog post, we will teach you how to find long-tail keywords that will help your business grow and rank among the top ones in search engines, especially Google.
Why Should You Look for Long-Tail Keywords?
If you’re just opening a new website, you’ll probably have 0 domain authority. As a result, you will have to spend a lot on link building, etc. Well, what if you’re on a budget and cannot afford that? Are you doomed? No, of course. That’s because of long-tail keywords.
Long-tail keywords are simply keywords that are very specific to what you are selling. For example, if you are selling shoes, a long-tail keyword would be “women’s size 7 black leather high heels.” This is much more specific than just “shoes” or “high heels.” As a result, it is much easier to rank for long-tail keywords since there is less competition.
So if you’re on a budget and cannot afford to spend a lot on link building, focus on long-tail keywords, and you will still be able to get your website ranking high in the search engines without spreading your wallet.
A Quick Recap
Before we move on to our core topic: how to find long-tail keywords, we need to mention a couple of words about long-tail keywords first.
Definition of Long-Tail Keywords for SEO
Long-tail keywords are longer, more specific nouns or verbs potential visitors might use to discover your site. These terms can help your company rank for search queries that may not be as common but could offer a higher profit margin than searching the most mainstream terms.
Let’s see some short-tail keywords and long-tail keywords examples:
The key phrase “web hosting” has a lot of volume, it generates 22,000. Great results, eh? Well, you can see the KD%. The next results are Cost-per-Click ($17.50) and competitive density (from 0-1.00, 1 is the highest, 0 is the lowest). From what we can see, ranking for “web hosting” will take you ages, especially if you’re just starting.
Let’s find long-tail keywords for “web hosting.”
With the help of a long-tail keywords generator like SemRush, we managed to find some better alternatives. While the KD% is still high, it’s still nowhere near as hard to rank as the previous ones. Competitive density is also up to 3 times lower, meaning you can qualify for that keyword.
How to Find Long-Tail Keywords in the Real World?
If you’re looking to find long-tail keywords, there are plenty of options available on the market. Some of them are free, while others come at a cost. Generally speaking, paid options tend to deliver better results; however, you can still get decent outcomes from using free tools. Keep in mind that you’ll likely have to put in more effort to uncover the right keywords when using a free option, but it is possible to find success.
Good Old Friend Google
Google Suggest is one of the best places to find long-tail keywords, and guess what: it’s completely free. In this example of long-tail keywords, you can find information about the Dogecoin wallet and the different searches.
What makes Google Suggest such a powerful long-tail keywords finder?
It’s free – it’s safe to say that the first big advantage of Google to help you find long-tail keywords is that it won’t break your bank. Everyone can use it.
Google has the largest database in the world – it goes without saying that there isn’t any database larger than Google’s one. The company from Mountain View reportedly has 10 Exabytes of data, and no one is near that.
Google has refined mechanisms – long-tail SEO plays a huge role in Google’s algorithms, but so are local searches and user intentions. As a result, the search engine giant can accommodate the best audience for your content.
Google Related Searches
Let’s have a look at one of the other long-tail keyword examples. Does it strike any resemblance to you? Well, it has to do that! Because it’s Google…again! Right at the bottom (but before the pages), you can find long-tail keywords that are related to your query. Many users are taking advantage of this option, and if you click on one of the options out there, you can even get better results.
Example: We picked dogecoin mining, and clicked on it.
Аs you can see, there are a couple of long-tail keywords already appearing for you. But do you want to find some more long-tail keywords examples? Then, go again!
Example: We picked How to mine Dogecoin on mobile and clicked on it.
The results are astonishing. We have already got a lot of free great long-tail keywords that you can use for searches. Within a few searches, we have already found more than 10 good options that you can add in your landing pages, blogs, or others. Still, as a negative, we could mention that there is no information regarding the number of searches, and you can easily go into a rabbit hole. That’s something that you should avoid.
SurferSEO Browser Plugin
The SurferSEO browser plugin is a handy tool that allows you to check Google for keywords easily and for free. All you need to do is install the Google Chrome extension and start using it. The paid version of the plugin helps you to find long-tail keywords easily, but the free plan is still great! We have found that Surfer, paired with Google, brings out great results.
Let’s see what you will receive.
As you can see, the free Surfer plugin is an extremely powerful tool that can help you optimize your website for both search engines and users. Not only does it let you check the volume and text similarity for keywords, but it also provides many customization options to let you tailor the experience to your specific needs. Additionally, it can generate an article outline for free, making it an invaluable asset for any website owner.
The combination of Google’s search engine plus Surfer can make a big difference.
Surfer’s AI Article Outline
That are the results when we typed in Dogecoin prediction. As you can see, there are plenty of H2 options, plus a possible H1 (title name) that says Dogecoin Price Prediction: DOGE Price Forecast for 2022 – 2030.
You can get a good use of the free version. Of course, paying will grant you better results, especially if you write articles.
Surfer’s Paid Version
It’s an example of how it looks like in real life. As you can see, the platform navigates you towards image count, word count, etc.
This is what it looks like for a random Sweatcoin article. There are many high-quality keywords that you can utilize for your content. A big advantage is that you can enter a couple of articles you like, and then mix them up to come up with something with the “spirit” of them all.
Thank you, Neil Patel, for all contributions you have done for free, all the workshops, Ubersuggest, and everything we haven’t mentioned.
Signed: All marketers.
Now, on the serious note, Ubersuggest is one of the best free SEO tools for searching for long-tail keywords. It provides a lot of good results and won’t cost you a dime.
Ubersuggest is one of the most detailed and comprehensive keyword research tools available, and best of all, it’s free to use. By simply entering a seed keyword, Ubersuggest will generate a wealth of data, including monthly search volume, estimated visits, related keywords, and more. In addition, Ubersuggest also provides keyword difficulty scores so you can gauge how difficult it would be to rank for a particular keyword.
Let’s see how we can dig even deeper into the keyword Adidas tracking.
The report is quite helpful, as it lets you see how well your keyword is doing. But the best is yet to come.
If you want to find relevant long-tail keywords, then you need to go scroll down and click the magical button “VIEW ALL KEYWORD IDEAS.” Then, this will be brought to your attention.
Pro tip: Always try to look for the lowest SEO difficulty, and if you do paid Google Ads, then Paid Difficulty is your best measure.
Ahrefs Free Keyword Generator
What is better than checking for keywords with one of the best keyword trackers? Of course, checking for free! Ahrefs lets you find keywords with ease. Most importantly, you don’t have to pay a cent to get access to their good database. So if you’re looking for a great way to track your keywords and check your progress, Ahrefs is definitely the way to go! You can search Google, Bing, YouTube, and Amazon, which not many competitors offers.
Let’s run one of our long-tail keywords examples with Adidas trainers.
What we find is the KD according to Ahrefs (interestingly, it isn’t the same in Ubersuggest), a lot of good combinations, volume, and last update date. You can also see the Questions section, which is quite helpful.
It’s a bit harder to find long-tail keywords that are well-organized within the question section. However, it can give a great boost to SEO, we can guarantee that!
The Reddit Keyword Research Tool
If you’re looking for a free keyword research tool that is both easy to use and accurate, Keyworddit is the perfect choice. All you need to do is enter the keyword you want to research, and Keyworddit will do the rest. However, there is one small catch. Keyworddit is connected to Reddit, so you’ll need to choose a subreddit in order to get results that are 100% accurate.
When we typed in audiobooks, here’s what came up as results:
From then on, you should click on Context which will take you to Google, and then start looking for better results.
Looking for a long-tail keyword finder with an easy-to-use interface and a large database? Then Keyword Sheeter is the perfect tool for you. We were amazed at the power of this free tool, which can generate hundreds of results that can be added to your content. Whether you’re looking for keywords for blog posts, product descriptions, or anything else, Keyword Sheeter is a great choice.
Quite honestly, we were surprised with the data that we managed to collect from Keyword Sheeter. When we typed in Adidas trainers, we retrieved results for minutes, and that’s not an exaggeration!
Look at how much keywords we have managed to get. Last but not least: they are all alphabetically sorted, so there is order, and you can find what you need in no time.
Semrush is one of the most powerful keyword generators available. Although it doesn’t have a free version, it is definitely worth every cent. Semrush lets you easily check long-term keywords and usually results quite successfully. Since it’s a full-stack SEO app, it lets you do many other things, but we won’t mention them in this article.
Let’s see what happens when we enter the keyword movies:
As you can see, there are plenty of results with that keyword. But let’s see if we dig deeper a little bit, and find results with less competition.
As you can see, there is a lot of search for these results, 1.3B for best sports movies and still – its KD is 48 and competition is low. That lets you rank well, and have great exposure.
If you find long-tail keywords, you might get a competitive advantage; you won’t be a market leader with just popular searches. Think about your customers, and see if there are ways to match their requests in your content strategy. You might be surprised at how much you can help people or attract new customers this way – as long as you have patience and SEO skills.