Marketing & SEO

Email Marketing Service – How to Pick the Best One in 2021

MotoCMS Editorial 27 October, 2021

Products and services can be promoted in a variety of ways. One of the most effective tools is email marketing, which helps raise brand awareness, attract new audiences, and keep in touch with current customers. We have compiled for you the top email marketing service at the moment and made a short guide on how to choose the most suitable one for your business.

Email Marketing Service – The Most Effective Providers

Email Marketing

There are really many products on the market today that optimize marketing processes. We’ve tested the major platforms and picked the five best that are worthy of your attention.

1. Unisender

The Unisender bulk email service is a handy tool for both experienced marketers and newbies in the industry. It offers email, SMS, and Viber mailing, hundreds of templates, and a block editor so you can adjust letters to your needs. Many ready-made integrations greatly simplify the work process and allow you to save on developer services. In addition to convenient tools for creating a campaign, the platform offers in-depth analytics based on a variety of criteria:

  • the openness of letters;
  • users’ geography;
  • unsubscribe and complaints;
  • click map;
  • statistics of transitions;
  • A/B tests, and more.

The free version has a limit on the number of subscribers and emails sent. Otherwise, it gives a good understanding of the essential tools.

2. SendPulse

SendPulse is another bulk email provider. You can work with clients via email, Viber, SMS, Facebook messenger, and push notifications. Although it is a fairly young company, it has already established itself as an effective marketing tool. While it doesn’t offer as many ready-made templates (around 60) as similar services, the free plan opens up the possibility of sending 15000 emails to 500 of your customers. It is one of the highest rates in terms of free mailing volume. Paid plans offer pro email customization and campaign analysis, which are useful for advanced business tasks.

3. MailChimp

It is one of the most used marketing platforms in the world. From this comes its main advantage – the opportunity to integrate it with almost any popular service and apps (more than 270). With this provider, you can plan and control several campaigns at once, manage subscriber lists, and even share your account. The registration procedure here is somewhat more complicated than that of competitors, but the interface and functionality are not particularly difficult. As part of a free plan, you can send 10000 emails per month to 2000 subscribers. Keep in mind that the base plan has quite limited functionality.

4. eSputnik

eSputnik is a great marketing automation tool for those who want to combine all their feeds in one place. With it, you can organize the sending of advertising messages by email, SMS, Viber, and push notifications and collect them into a single script. The service also provides opportunities for detailed audience segmentation, including by events, i.e., on almost any action taken by a user. It allows you to send customers the most appropriate recommendations for your products. Besides, the platform offers over 300 professional templates. Conveniently, you can choose to pay per letter if your mailings are irregular.

5. GetResponse

The GetResponse platform is suitable for both small businesses and large companies. However, due to its extensive functionality and the rather high cost of even base plans, it is ideal for organizations with a big client base and large-scale tasks. There are many tools for email marketing, landing pages, and basic process automation. Here you will find an extensive collection of over 500 beautiful templates for all tastes. You also get access to a platform for webinars and CRM. If necessary, you can customize complex scenarios of interaction with clients using a special editor. Their cores can be based on various conditions: an open letter and a subscription to an unfinished purchase and a click on a specific URL.

Email Marketing Service – How to Choose the Right Platform

How To Create Newsletter For Email

There are several key parameters and a number of additional factors to look out for when choosing a service provider.

1. Templates and an Editor

Ready-made templates and a block editor greatly simplify and speed up the process of advertising campaign creation. With their help, you can form a letter that meets the picked audience segment’s current needs or tastes.

2. Integrations

The opportunity to integrate a platform with third-party apps also simplifies your tasks. Perhaps you have a service that is vital to your business. If the provider of your choice offers a ready-made integration with it, it will save you money and time.

3. Segmentation

For your advertising campaign to be effective, it is important to divide your target audience into several groups and send personalized emails to each. You can segment customers according to several specified criteria, for example, gender, activity, geography, etc.

4. Personalization

Personalization means sending unique emails to each subscriber, for example, with a call by name. Thus, you increase readers’ engagement and raise the percentage of conversion.

5. Email Marketing Automation

Highly customizable scenarios for working with the audience also serve to simplify your tasks. Besides, process automation allows you to work with customers as they become familiar with your product and send new emails when they themselves reach a given stage. Below you will find a summary table of the described services according to the main criteria. As you can see, they are considered the best on the market for a reason.

TemplatesIntegrationsSegmentationPersonalizationAutomation
Unisender100+48+++
SendPulse60+40++++
MailChimp110+270++++
eSputnik300+10++++
GetResponse500+100++++

When testing, it is also worth paying attention to the speed of sending letters, technical support quality, interface simplicity, support of different languages, data security, and platform cost.

Email Marketing Service – Picking the Best Software

Choosing the right ESP depends on the characteristics and objectives of your company directly. It is very difficult to find a universal service that will definitely suit every user. That is why you should try several providers (especially since many offer a free trial), evaluate the available functionality based on the criteria we described, and choose the best one yourself.

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Author: MotoCMS Editorial
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